Broadcasting Journalism
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Broadcasting Journalism
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Author : Jacoby Barrera
language : en
Publisher: Scientific e-Resources
Release Date : 2019-03-19
Broadcasting Journalism written by Jacoby Barrera and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with categories.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Broadcast Journalism
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Author : Jan R. Hakemulder Et Al.
language : en
Publisher: Anmol Publications PVT. LTD.
Release Date : 2010-08-01
Broadcast Journalism written by Jan R. Hakemulder Et Al. and has been published by Anmol Publications PVT. LTD. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-01 with Broadcast journalism categories.
Television Journalism; Radio Journalism; Recording; Writing For Radio And Tv Journalism; Sources And Scripting; Components; The Sound Tracks; Print And Broadcast Media; Broadcast Journalist; And Reporting; Etc. Are The Major Topics X-Rayed In This Book.Students And Scholars In The Field Of Journalism And Information Science Besides The Working Journalist Will Find This Book A Vade Mecum.
Understanding Broadcast Journalism
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Author : Stephen Jukes
language : en
Publisher: Routledge
Release Date : 2017-11-21
Understanding Broadcast Journalism written by Stephen Jukes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-21 with Social Science categories.
Understanding Broadcast Journalism presents an insightful exploration of broadcast journalism today; its characteristics, motivations, methods and paradigms. The authors balance discussions of industry practice with critical examinations of content, across television, radio and associated multiplatform journalism. They highlight key issues including ownership and shifting regulatory environments, the revolutionary role of user-generated-content and digital convergence, and coverage of global issues by rolling news services. Chapters include: • a brief history of broadcasting; • an overview of recent commercial challenges in the news industry and the impact on television news; • current trends in the running of local radio stations, with particular focus on the rise of ‘hubbing’; • the ethics of broadcast journalism; • the significance of international broadcasters including the BBC, CNN and Al-Jazeera. The book identifies how the dissemination of broadcast journalism is evolving, whilst also arguing for the continued resilience of this industry now and in the future, making the case that journalistic storytelling remains at its most effective in broadcast environments. Professional journalists and students of media studies and journalism will find this a timely and thought-provoking intervention, which will help to inform their professional practice and research.
Broadcast Journalism
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Author : Andrew Boyd
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Broadcast Journalism written by Andrew Boyd and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Broadcast Journalism
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Author : Shrivastava
language : en
Publisher: Sterling Publishers Pvt. Ltd
Release Date :
Broadcast Journalism written by Shrivastava and has been published by Sterling Publishers Pvt. Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Radio Journalism
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Author : Guy Starkey
language : en
Publisher: SAGE
Release Date : 2009-01-13
Radio Journalism written by Guy Starkey and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Language Arts & Disciplines categories.
"This is not another turgid guide to digital editing, writing for radio and the structure of a newsroom team. It is an ambitious and accessible study that combines a succinct narrative history of radio journalism with an analysis of its power in the public sphere. It describes the development of British audio broadcasting before locating it in an international context and contemplating the contours of the convergent future. Such ambition is often the prelude to failure. Instead, Starkey and Crisell have written a precious introduction to the theory, practice and purposes of radio journalism that will be very useful to serious students of the subject... This is a very good book." - THE (Times Higher Education) Radio Journalism introduduces key themes in journalism studies to explore what makes radio reporting distinctive and lay out the claims for radio′s critical importance in the news landscape. With their extensive experience in radio production and academica, authors Guy Starkey and Andrew Crisell take readers on a tour through the past, present and future of radio broadcasting, from the infancy of the BBC in the 1920s up to the prospect of rolling news delivered to mobile telephones. Grounding each chapter in a survey of scholarly writing on the radio, they explore the connections between politics, policy and practice, inviting critical reflection on who radio professionals are, what they do and why. Putting theory and practice into dialogue, this book is the perfect bridge between unreflective production manuals and generalised media theory texts. Witty and engaging, Radio Journalism provides an essential framework for understanding the continuing relevance of radio journalism as a profession, set of practices and arena for critical debate.
Television Journalism
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Author : Stephen Cushion
language : en
Publisher: SAGE
Release Date : 2011-11-10
Television Journalism written by Stephen Cushion and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-10 with Language Arts & Disciplines categories.
"Amidst the glut of studies on new media and the news, the enduring medium of television finally gets the attention it deserves. Cushion brings television news back into perfect focus in a book that offers historical depth, geographical breadth, empirical analysis and above all, political significance. Through an interrogation of the dynamics of and relations between regulation, ownership, the working practices of journalism and the news audience, Cushion makes a clear case for why and how television news should be firmly positioned in the public interest. It should be required reading for anyone concerned with news and journalism." - Natalie Fenton, Goldsmiths, University of London "An admirably ambitious synthesis of journalism scholarship and journalism practice, providing a comprehensive resource of historical analysis, contemporary trends and key data." - Stewart Purvis, City University and former CEO of ITN Despite the democratic promise of new media, television journalism remains the most viewed, valued and trusted source of information in many countries around the world. Comparing patterns of ownership, policy and regulation, this book explores how different environments have historically shaped contemporary trends in television journalism internationally. Informed by original research, Television Journalism lays bare the implications of market forces, public service interventions and regulatory shifts in television journalism′s changing production practices, news values and audience expectations. Accessibly written and packed with topical references, this authoritative account offers fresh insights into the past, present and future of journalism, making it a necessary point of reference for upper-level undergraduates, researchers and academics in broadcasting, journalism, mass communication and media studies.
Broadcast Journalism
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Author : Peter Stewart
language : en
Publisher: Routledge
Release Date : 2021-09-14
Broadcast Journalism written by Peter Stewart and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Language Arts & Disciplines categories.
Now in its 8th edition, Broadcast Journalism continues to be an essential text on the production of news broadcasting and the practical skills needed. It includes not only basic techniques and classic examples for the production of radio and TV news, but also new technology and the latest case studies. The fundamental skills of interviewing, news writing and production now have to cope with the prevalence of Fake News and Deep Fakes and verifying content in an endless flow of social media. This edition also includes newsgathering with mobile devices, live reporting and using data and graphics. There are dozens of new images and links for downloads and further reading, plus end-of-chapter exercises and tutor notes. This continues to be an indispensable textbook for broadcast journalism and communications students looking for an in-depth guide to the industry.
Broadcast Journalism
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Author : Andrew Boyd
language : en
Publisher: Taylor & Francis
Release Date : 2000-10-27
Broadcast Journalism written by Andrew Boyd and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-27 with Language Arts & Disciplines categories.
First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Journalism In The Digital Age
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Author : John Herbert
language : en
Publisher: CRC Press
Release Date : 1999-11-03
Journalism In The Digital Age written by John Herbert and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-03 with Language Arts & Disciplines categories.
Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective - with examples from around the world in recognition of the global marketplace for today's media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book's essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting.