Building A Storybrand 2 0
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Building A Storybrand
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Author : Donald Miller
language : en
Publisher: HarperCollins Leadership
Release Date : 2017-10-10
Building A Storybrand written by Donald Miller and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Storybranding
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Author : Jim Signorelli
language : en
Publisher: Greenleaf Book Group
Release Date : 2012
Storybranding written by Jim Signorelli and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.
Building A Storybrand 2 0
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Author : Donald Miller
language : en
Publisher: HarperCollins Leadership
Release Date : 2025-01-07
Building A Storybrand 2 0 written by Donald Miller and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-07 with Business & Economics categories.
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
A New Brand World
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Author : Scott Bedbury
language : en
Publisher: Penguin
Release Date : 2003-02-25
A New Brand World written by Scott Bedbury and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-25 with Business & Economics categories.
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Creating Signature Stories
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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2018-01-02
Creating Signature Stories written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Hero On A Mission
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Author : Donald Miller
language : en
Publisher:
Release Date : 2022-01-05
Hero On A Mission written by Donald Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-05 with categories.
There are four roles we play in life--Victim, Villain, Hero, and Guide. New York Times bestselling author Donald Miller teaches us how to recognize when we are playing the Victim or the Villain and how to shift to become the Hero or the Guide. In his mid-20s, Donald Miller was lost. He was overweight and poor as a broken piggy bank. Lamenting the cards he was dealt, Donald was allowing himself to be a victim of circumstance. He knew something had to change. Standing in front of the mirror, he took responsibility for the choices he was making, beginning the transition from playing the victim to playing the hero in his life and finding the fulfillment he was searching for. In this book, Donald shares the correlation between owning your life and finding more enjoyment in everything you do. He lays out the transformational, yet practical plan that took him from slowly losing sight of all his goals to rapidly gaining a new perspective of his own life's beauty and meaning, igniting his motivation, passion, and productivity. The lessons in this book will teach you: How to get on track and stay on track, How to create a simple life plan that will bring clarity and meaning to your goals ahead How to take control of your life by choosing to be the hero in your story. The significance of the four roles we all play in life--Victim, Villain, Hero, and Guide--and what it means to play each of them. How to take action, make life changes, and achieve the goals you set for your life and career. Donald Miller will help you see all the options you have of being the hero in your own life, and then help you develop your own unique plan to get there.
Obsessed
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Author : Emily Heyward
language : en
Publisher: Penguin
Release Date : 2020-06-09
Obsessed written by Emily Heyward and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Business & Economics categories.
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Social Media Success For Every Brand
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Author : Claire Diaz-Ortiz
language : en
Publisher:
Release Date : 2019-10-22
Social Media Success For Every Brand written by Claire Diaz-Ortiz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-22 with Business & Economics categories.
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
A Million Miles In A Thousand Years
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Author : Donald Miller
language : en
Publisher: Harper Horizon
Release Date : 2009-09-28
A Million Miles In A Thousand Years written by Donald Miller and has been published by Harper Horizon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-28 with Biography & Autobiography categories.
After the publication of his wildly successful memoir, Blue Like Jazz, Donald Miller's life began to stall. During what should have been the height of his success, he found himself avoiding responsibility and even questioning the meaning of life. But when two producers proposed turning his memoir into a movie, Miller found himself launched into a new story filled with risk, possibility, beauty, and meaning. A Million Miles in a Thousand Years chronicles Miller's rare opportunity to edit his life into a great story and to reinvent himself so nobody shrugs their shoulders when the credits roll. When his producers begin fictionalizing Don's life for the film--changing a meandering memoir into a structured narrative--the real-life Don starts a journey to make his actual life into a better story. In this book, we have a front-row seat to Miller's journey--from sleeping all day to riding his bike across America, from living in romantic daydreams to facing love head-on, from wasting his money to founding a life-changing nonprofit. Guided by a host of outlandish but very real characters, Miller teaches us: Why God hasn't fixed us yet The power of speaking something into nothing The redemptive beauty that can come from tragic circumstances How to get a second chance at life the first time around Through heart-wrenching honesty and hilarious self-inspection, Miller takes readers through the life that emerges when it turns from boring reality into a meaningful narrative.
Book Of Branding
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Author : Radim Malinic
language : en
Publisher: Brand Nu Limited
Release Date : 2019-11-11
Book Of Branding written by Radim Malinic and has been published by Brand Nu Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Design categories.
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.