Building A Strong Brand
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Building Strong Brands
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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 2012-10-01
Building Strong Brands written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Business & Economics categories.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Brand Equity Advertising
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Author : David A. Aaker
language : en
Publisher: Psychology Press
Release Date : 2013-10-31
Brand Equity Advertising written by David A. Aaker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Building A Strong Brand
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Author : Razaq Adekunle
language : en
Publisher:
Release Date : 2020-06-25
Building A Strong Brand written by Razaq Adekunle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-25 with categories.
Brands are valuable assets, create intangible wealth for the company, institutions, and countries. A brand creates value, promise, and perception of a product or service. First of all, you need to adopt an ideal brand management mindset. Be objective and passionate about the brand with an optimistic mind focusing on building innovative and creative niche. Successful brand management builds on the mind of the customers, managing their perceptions through a structured approach to understand, measure and track the perceive value about the brand. A strong Brand manage to transform the perception into a rewarding consumption experience consistently, even though the essence of the brand evolves to meet the changing in technologies, consumers altitudes and market development. These are What You Are Going to Learn in This Book Business Branding for Success Understanding Branding Importance in Marketing Your Business Building a Strong Brand in a Weak Economy The Financial Benefits to Brand Identity Crafting Your Brand's Story: A Marketing Company's Guide to Business Archetypes Business to Business Branding Principles and Techniques Using Twitter to Build Brand Equity The market research and review involve will define your current brand essence, personality, values, and characteristic, revealing its strength and weakness. This understanding will inspire and create a sense of direction in identify your most profitable market segment. The data analysis assists in providing an insight into your customers need, explore your SWOT (Strength, weakness, opportunities, threat) analysis and competitors strategies inside or outside the dynamic marketplace. You may organize a brainstorming workshop to define the desired brand and develop strategies to deliver the desire brand experience in building your brand through your extended products, company culture, points of contacts, or communications. Finally, your team has to manage, monitoring, reviewing annually your brand over a long term basis. Keep a tracking record of your brand by design a control framework to gather feedback via various points of contact, doing ongoing research, exploring strategic opportunities, and enforce legal protection against the brand.
Launching Building A Brand For Dummies
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Author : Amy Will
language : en
Publisher: John Wiley & Sons
Release Date : 2022-01-06
Launching Building A Brand For Dummies written by Amy Will and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-06 with Business & Economics categories.
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Building A Strong Brand With Captivating Contents
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Author : Frank Wilson
language : en
Publisher:
Release Date : 2020-07
Building A Strong Brand With Captivating Contents written by Frank Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07 with categories.
BUILDING A STRONG BRAND WITH CAPTIVATING CONTENTS is a step-by-step guide for entrepreneurs who care about growing their brands, engaging and focusing their audience, and converting them into dollars. Years ago, entrepreneurs were taught to use social media to grow their businesses, which worked for them until the trend started to change. Those entrepreneurs who adjusted with the trend were able to get back on their feet quickly and didn't lose much while others who refused to conform got displaced by the ever-growing population of businesspersons on social media. Building a Strong brand with captivating contents: Clarify Your Message, Break through the Clutter, Stand out from the Crowd, and Make More Money is a book for the serious-minded entrepreneurs who are ready to take their business to a greater height. You no longer need to waste weeks, months, years, researching how to become a successful entrepreneur on social media because this book got you covered.You will learn how to build a Strong brand with captivating contents, break through the clutter, stand out from the crowd, and make more money from your audience. You're lagging behind simply because your message lacks clarity and purpose; because your content twiddles and has no calls to action. Therefore, all you need to get started and grow faster in this over competitive market is set. So, if you've been planning to create your online business for long, now is the time. All you need to do is to follow the blueprint that Frank revealed in this book.This is for serious minded entrepreneurs only. Therefore, if your mission is to grow your business faster and turn your audience to permanent customers, grab BUILDING A STRONG BRAND WITH CAPTIVATING CONTENTS now!!!
Building Strong Brands
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Author : David A. Aaker
language : en
Publisher:
Release Date : 2010
Building Strong Brands written by David A. Aaker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Summary Building Strong Brands
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2013-02-15
Summary Building Strong Brands written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The must-read summary of David Aaker's book: "Building Strong Brands: How the Best Brand Managers Build Brand Equity". This summary of the ideas from David Aaker's book "Build Strong Brands" shows that a strong brand creates customer interest and loyalty, and can be an organization’s most valuable strategic asset. In fact, brand equity is historical – the current brand image is derived from actions previously taken. Therefore, the process of adding value to a brand so that it has greater equity in the future is termed a brand identity program. Through the integration of additional product attributes, organizational attributes, personality characteristics and visual imagery, including symbols, the brand identity program adds value to the brand in the future. In essence this summary highlights that a strong brand is the strategic asset which holds the key to the long-term performance of any organization; any initiative focused on building the value of the brand is integral to the long-term viability of the organization itself. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Building Strong Brands" and discover a useful book to develop successful organizations.
Building Your Personal Brand Ecosystem
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Author : Minghai Zheng
language : en
Publisher: Independently Published
Release Date : 2023-05-30
Building Your Personal Brand Ecosystem written by Minghai Zheng and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-30 with categories.
1. Ready to take your personal brand to the next level? Check out #BuildingYourPersonalBrandEcosystem! It's the ultimate guide #personalbranding #book 2. Want to stand out in a crowded job market? Reading #BuildingYourPersonalBrandEcosystem is a must! #careeradvice #branding 3. Your personal brand is your greatest asset. Learn how to create a powerful ecosystem with #BuildingYourPersonalBrandEcosystem #selfpromotion #marketing 4. In today's digital age, a strong personal brand is more important than ever. Get expert insights and strategies in #BuildingYourPersonalBrandEcosystem #digitalmarketing #onlinebranding 5. Want to establish yourself as a thought leader in your industry? Get insider tips from #BuildingYourPersonalBrandEcosystem #thoughtleadership #professionaldevelopment In today's digital age, having a strong personal brand is more critical than ever before. It is essential to have a strategic plan to establish your online presence and showcase your skills and expertise effectively. Building a personal brand is not just about self-promotion; it is also an opportunity to create a unique identity and highlight your value proposition in the competitive marketplace. It is important to establish yourself as a thought leader and subject matter expert in your industry. This book aims to help you build your personal brand ecosystem by providing you with valuable tips and techniques for creating a strong brand presence. Whether you are an entrepreneur, freelancer, or working professional, the contents of this book will equip you with the right tools to establish a powerful brand and stand out from the crowd. By the end of this book, you will have a comprehensive understanding of personal brand ecosystems and the tools and techniques required to build a strong brand presence. So let's get started and begin creating your personal brand ecosystem today! MingHai Zheng is a writer based in Wuhan, China, who focuses on writing articles about workplace and management topics. He has written hundreds of articles on these topics and is dedicated to sharing his insights and experiences with others who are interested in improving their careers and their businesses.
Asian Brand Strategy Revised And Updated
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Author : M. Roll
language : en
Publisher: Springer
Release Date : 2016-02-11
Asian Brand Strategy Revised And Updated written by M. Roll and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Business & Economics categories.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
A Profitable Love Affair
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Author : Fiona Johnson-Davis
language : en
Publisher:
Release Date : 2016-04-22
A Profitable Love Affair written by Fiona Johnson-Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with categories.
Fiona will help you (re)discover the mojo! How to Build and Sustain a Strong Brand My story describes the parallels between developing and maintaining great personal relationships and building a strong brand for a successful business. Through sharing my personal and business story, I help you understand how to create and sustain a strong brand and keep in touch with your Customers' changing needs.