Building Communities Not Audiences
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Building Communities Not Audiences
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Author : Doug Borwick
language : en
Publisher: Artsengaged
Release Date : 2012
Building Communities Not Audiences written by Doug Borwick and has been published by Artsengaged this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Artists and community categories.
Building Communities, Not Audiences: The Future of the Arts in the U.S, written and edited by Doug Borwick, holds that established arts organizations, for practical and moral reasons, need to be more deeply connected to their communities. It serves as an essential primer for any member of the arts community-artist, administrator, board member, patron, or friend-who is interested in the future of the arts in the U.S. It also provides new ways of looking at the arts as a powerful force for building better communities and improving lives. "It is from community that the arts developed and it is in serving communities that the arts will thrive . . . Communities do not exist to serve the arts; the arts exist to serve communities." Building Communities, Not Audiences identifies the factors that serve to isolate established arts organizations from their communities, points out the trends that loom as imminent threats to the long-term viability of the artistic status quo, and presents principles and mechanisms whereby arts organizations can significantly extend their reach into the community, supporting enhanced sustainability. Included are case studies and examples of successful community engagement work being conducted by arts organizations from around the U.S. Twenty-three contributors, representing chamber music, dance, museums, opera, orchestras, and theatre as well as an array of arts administration perspectives provide breadth of coverage. "The economic, social, and political environments out of which the infrastructure for Western 'high arts' grew have changed. Today's major arts institutions, products of that legacy, no longer benefit from relatively inexpensive labor, a nominally homogeneous culture, or a polity openly managed by an elite class. Expenses are rising precipitously and competition for major donors is increasing; as a result, the survival of established arts organizations hinges on their ability to engage effectively with a far broader segment of the population than has been true to date." -------------------------- From the Foreword by Rocco Landesman, Chairman, National Endowment for the Arts: "I think the days of the arts in ivory towers are behind us; the very best arts organizations are . . . connecting communities with artists . . . . Not only can the arts build communities, I think we must." From the Foreword by Robert L. Lynch, President & CEO, Americans for the Arts: "Doug Borwick calls for substantive rather than superficial efforts, authentic and systemic changes. . . . The challenge is not whether to build communities or audiences but how to build communities and audiences together." -------------------------- Contributors: Barbara Schaffer Bacon: Co-Director, Animating Democracy Sandra Bernhard: Director/HGOco, Houston Grand Opera Susan Badger Booth: Professor, Eastern Michigan University Tom Borrup: Principal, Creative Community Builders Ben Cameron: Program Director for the Arts, Doris Duke Charitable Foundation William Cleveland: Director, Center for the Study of Art and Community Lyz Crane: Community Development Consultant David Dombrosky: CMO/InstantEncore Maryo Gard Ewell: Community Arts Consultant Tom Finkelpearl: Executive Director, Queens Museum of Art Pam Korza: Co-Director, Animating Democracy Denise Kulawik: Principal, Oneiros, LLC Helen Lessick: Artist, Civic Art Advocate Dorothy Gunther Pugh: Founder & Artistic Director, Ballet Memphis Stephanie Moore: Arts and Culture Researcher Diane Ragsdale: Cultural Critic, Speaker, Writer Noel Raymond: Co-Director, Pillsbury House Theatre, St. Paul, MN Preranna Reddy: Director-Public Events, Queens Museum of Art Sebastian Ruth: Founder/Artistic Director, Community MusicWorks, Providence, RI Russell Willis Taylor: President & CEO, National Arts Strategies James Undercofler: Professor, Drexel University; former President/CEO, Philadelphia Orchestra Roseann Weiss: Director, CAT Institute, Regional Arts Commission, St. Louis, MO
Engage Now
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Author : Doug Borwick
language : en
Publisher: ArtsEngaged
Release Date : 2015-04-25
Engage Now written by Doug Borwick and has been published by ArtsEngaged this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-25 with categories.
Arts organizations cannot long survive without earning impassioned support from the communities they serve. Communities cannot reach their full potential without the benefits the arts can provide. ---------- For some, the arts as indispensable is a preposterous idea, yet nearly every stakeholder in the industry believes the arts' value to be unquestionable. That gap accounts for most of the challenges arts organizations face. As long as the arts are seen as an amenity (at best), they will struggle in a world that only has time for that which is necessary. "Mere" relevance will not suffice. To compete in the marketplace of public value the required standard is indispensability. Engage Now! is a "how to" manual for the arts organization seeking to become invaluable. ---------- Engage Now! is a "how to" manual for the arts organization seeking to become invaluable. It Presents basic principles and practices of effective community engagement, Provides guidance for achieving systemic focus on engagement, and Outlines a process for becoming a universally recognized community asset. This book is intended for anyone with a vested interest in the arts. Since the arts are essential for healthy individuals and healthy communities, it is for everyone. However, far too few people are aware of their "vested interest." That makes Engage Now! important for us all. ---------- TABLE OF CONTENTS Part I: The Mission of Arts Organizations Chapter One: Systemic Challenges and Internal Issues Chapter Two: What Is the Arts Business? Chapter Three: The Way Forward: New Understanding of Mission Part II: A Community Engagement Primer Chapter Four: Engagement Essentials The Practice of Engagement Chapter Five: The Engagement Process: Principles and Practice Chapter Six: Engaged Arts: Organizations Chapter Seven: Engaged Arts: Artists (Entrepreneurship Chapter Eight: The Engagement Process: An Operational Blueprint A Benediction: It's Not Easy Conclusion ---------- What they're saying: "A playbook for arts organizations to become as indispensable as the corner store" Jamie Bennett, Executive Director, ArtPlace America "An eloquent and persuasive voice in a global conversation about the power of the arts to transform our society" Simon Brault, author, No Culture, No Future Director and CEO, Canada Council for the Arts "Great advice about engaging more of the population, growing your organization and increasing opportunity for successful operations and artistic expression" Janet Brown, President & CEO Grantmakers in the Arts "Inspiring advice about how the arts sector can play a more powerful role in the public life of our communities" Ra Joy, Executive Director, Arts Alliance Illinois "A distinctively valuable guide for how to integrate arts management and community development" Jonathan Katz, former CEO, National Assembly of State Arts Agencies "Borwick probes arts organizations to evaluate their relationship with their community and provides action steps to building a stronger, more sustainable connection with the people [we] serve." Robert Lynch, President & CEO, Americans for the Arts "A guiding light for nonprofit arts organizations seeking to be relevant, responsive, and indispensable to the communities we exist to benefit" Josephine Ramirez, Arts Program Director, James Irvine Foundation "Borwick leaves no question unasked, proving why he is the authority on community engagement work" Alan Salzenstein, President, Association of Arts Administration Educators and Professor of Performing Arts Management/Arts Leadership, DePaul University "A clear guide to taking on the necessary efforts to broaden our missions, serve our communities and increase the impact of the arts" Marc A. Scorca, President & CEO, OPERA America"
Invitation To The Party
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Author : Donna Walker-Kuhne
language : en
Publisher: Theatre Communications Group
Release Date : 2005-09-06
Invitation To The Party written by Donna Walker-Kuhne and has been published by Theatre Communications Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-06 with Performing Arts categories.
The handbook to attract and involve audiences of color for arts and cultural institutions.
The Art Of Relevance
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Author : Nina Simon
language : en
Publisher: Museum 2.0
Release Date : 2016-06-14
The Art Of Relevance written by Nina Simon and has been published by Museum 2.0 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Art categories.
What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
Influencer Marketing
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Author : Sevil Yesiloglu
language : en
Publisher: Routledge
Release Date : 2020-11-29
Influencer Marketing written by Sevil Yesiloglu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-29 with Business & Economics categories.
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Engaged Journalism
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Author : Jake Batsell
language : en
Publisher: Columbia University Press
Release Date : 2015-02-03
Engaged Journalism written by Jake Batsell and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-03 with Language Arts & Disciplines categories.
Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.
Culturally Relevant Arts Education For Social Justice
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Author : Mary Stone Hanley
language : en
Publisher: Routledge
Release Date : 2013-08-21
Culturally Relevant Arts Education For Social Justice written by Mary Stone Hanley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-21 with Education categories.
A groundswell of interest has led to significant advances in understanding and using Culturally Responsive Arts Education to promote social justice and education. This landmark volume provides a theoretical orientation to these endeavors. Examining a range of efforts across different forms of art, various educational settings, and diverse contexts, it foregrounds the assets of imagination, creativity, resilience, critique and cultural knowledge, working against prevailing understandings of marginalized groups as having deficits of knowledge, skills, or culture. Emphasizing the arts as a way to make something possible, it explores and illustrates the elements of social justice arts education as "a way out of no way" imposed by dominance and ideology. A set of powerful demonstrations shows how this work looks in action. Introductions to the book as a whole and to each section focus on how to use the chapters pedagogically. The conclusion pulls back the chapters into theoretical and pedagogical context and suggests what needs done to be done practically, empirically, and theoretically, for the field to continue to develop.
Entering Cultural Communities
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Author : Diane Grams
language : en
Publisher: Rutgers University Press
Release Date : 2008-03-26
Entering Cultural Communities written by Diane Grams and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-26 with Art categories.
Arts organizations once sought patrons primarily from among the wealthy and well educated, but for many decades now they have revised their goals as they seek to broaden their audiences. Today, museums, orchestras, dance companies, theaters, and community cultural centers try to involve a variety of people in the arts. They strive to attract a more racially and ethnically diverse group of people, those from a broader range of economic backgrounds, new immigrants, families, and youth. The chapters in this book draw on interviews with leaders, staff, volunteers, and audience members from eighty-five nonprofit cultural organizations to explore how they are trying to increase participation and the extent to which they have been successful. The insiders' accounts point to the opportunities and challenges involved in such efforts, from the reinvention of programs and creation of new activities, to the addition of new departments and staff dynamics, to partnerships with new groups. The authors differentiate between "relational" and "transactional" practices, the former term describing efforts to build connections with local communities and the latter describing efforts to create new consumer markets for cultural products. In both cases, arts leaders report that, although positive results are difficult to measure conclusively, long-term efforts bring better outcomes than short-term activities. The organizations discussed include large, medium, and small nonprofits located in urban, suburban, and rural areasùfrom large institutions such as the Smithsonian, the Walker Art Center, the Museum of Fine Arts Houston, and the San Francisco Symphony to many cultural organizations that are smaller, but often known nationally for their innovative work, such as AS220, The Loft Literary Center, Armory Center for the Arts, Appalshop, and the Western Folklife Center.
People Powered
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Author : Jono Bacon
language : en
Publisher: HarperCollins Leadership
Release Date : 2019-11-12
People Powered written by Jono Bacon and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.
Audience Engagement In The Performing Arts
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Author : Ben Walmsley
language : en
Publisher: Springer Nature
Release Date : 2019-09-11
Audience Engagement In The Performing Arts written by Ben Walmsley and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with Performing Arts categories.
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.