Building Interactive Entertainment And E Commerce Content For Microsoft Tv
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Building Interactive Entertainment And E Commerce Content For Microsoft Tv
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Author : Peter J. Krebs
language : en
Publisher:
Release Date : 2000
Building Interactive Entertainment And E Commerce Content For Microsoft Tv written by Peter J. Krebs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Computers categories.
With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market -- Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in Action" describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV "RM". By using Microsoft's WebTV Plus and Web TV for Microsoft "RM" Windows "RM" 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.
Interactive Television Production
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Author : Mark Gawlinski
language : en
Publisher: Taylor & Francis
Release Date : 2013-01-25
Interactive Television Production written by Mark Gawlinski and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-25 with Performing Arts categories.
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
Jorelgs
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Author :
language : en
Publisher:
Release Date : 2007
Jorelgs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.
Multimedia Information Technology
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Author :
language : en
Publisher:
Release Date : 2001
Multimedia Information Technology written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Audio-visual library service categories.
Handbook On Electronic Commerce
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Author : Michael Shaw
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Handbook On Electronic Commerce written by Michael Shaw and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
The U.S. and other developed nations are undergoing a transition from a paper econ omy to a digital economy, not unlike the transition from an oral exchange economy to a physically recorded (clay, papyrus) exchange economy that took place several millennia ago. As with the earlier transition, a change in the medium for recording and reporting transactions (i.e., from oral to written, from written to electronic) is bringing about a significant change in the economic and social system in which they are imbedded. The oral-to-written transition eventually gave us the concepts of property rights, commercial law, accounting standards, and financial transparency. What will the written-to-electronic transition give us? The answer is not clear, but we can expect that the economic system that follows this transition will differ substantially from the current system to which we are accustomed. In this book we examine the electronic exchange mechanisms of the emerging digital economy. We do so by examining eight salient topics in electronic commerce (EC). Each of these topics is examined in detail in a separate section of this book.
Competitive Strategy For Media Firms
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Author : Sylvia M. Chan-Olmsted
language : en
Publisher: Routledge
Release Date : 2006-08-15
Competitive Strategy For Media Firms written by Sylvia M. Chan-Olmsted and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.
Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
Handbook Of Media Management And Economics
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Author : Alan Albarran
language : en
Publisher: Routledge
Release Date : 2006-04-21
Handbook Of Media Management And Economics written by Alan Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Business & Economics categories.
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Fcc Record
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Author : United States. Federal Communications Commission
language : en
Publisher:
Release Date : 2002
Fcc Record written by United States. Federal Communications Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Telecommunication categories.
Understanding New Media
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Author : Robert K. Logan
language : en
Publisher: Peter Lang
Release Date : 2010
Understanding New Media written by Robert K. Logan and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Biography & Autobiography categories.
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Itv Handbook
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Author : Edward M. Schwalb
language : en
Publisher: Prentice Hall Professional
Release Date : 2004
Itv Handbook written by Edward M. Schwalb and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Design categories.
The proposed book will present key iTV issues, technology solutions and standards assembled from those technologies. Readers of the book will gain an understanding of the various iTV concepts and the relationships between them. In addition to the general discussions, each chapter will contain specific details so as to serve as a starting point for readers who want to become experts in a specific field.