Built To Win
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Customer Understanding
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Author : Annette Franz
language : en
Publisher:
Release Date : 2019-09-03
Customer Understanding written by Annette Franz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with categories.
Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?! When they focus on growth, those customer acquisition numbers are pretty sweet, but they don't tell the real story. Prioritizing customer retention is critical. But you can't just throw technology at it, give it some lip service, and call it a day. Retention is hard work! You've got to understand who your customers are and what problems they are trying to solve or what jobs they are trying to do. Then you've got to use that understanding to design an experience that helps customers achieve their goals. That's the key to putting the customer in customer experience! Ultimately, you need to bring the customer voice into all meetings, decisions, processes, and designs. The customer must be at the center of all you do. After all, it's all about the customer! In this book, I cover the three approaches to customer understanding: surveys and data, personas, and journey mapping. I could've written the whole book about journey mapping, but there's so much more to building a customer-centric business than journey mapping. The culture must first be deliberately designed to put the customer at the heart of the business. And all foundational elements of a CX transformation must be in place to make that happen. With that knowledge, read this book and: Learn about the three approaches you must use to understand your customers, why you must use them, and how they work together. Create an action plan to ensure insights gleaned from these three approaches are implemented in your organization. Develop and assign personas to your customers in order to better understand their needs, goals, problems to solve, and jobs to be done. Learn the difference between touchpoint maps and journey maps and how touchpoint maps can still be a valuable asset in your customer experience toolbox. Understand why journey mapping is called the backbone of customer experience management - and how to make it so in your organization. Set up and facilitate your own current-state and future-state journey mapping workshops with customers. Set up and facilitate service blueprint workshops with internal stakeholders. Find out how to put the customer at the heart of your business. And more!
Playing To Win
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Author : A.G. Lafley
language : en
Publisher: Harvard Business Press
Release Date : 2013-02-05
Playing To Win written by A.G. Lafley and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-05 with Business & Economics categories.
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.
Built To Win
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Author : Lawrence Susskind
language : en
Publisher: Harvard Business Press
Release Date : 2009-05-05
Built To Win written by Lawrence Susskind and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-05 with Business & Economics categories.
Companies that consistently negotiate more valuable agreements?in ways that protect key relationships?enjoy an important but often overlooked competitive advantage. Until now, most companies have sought to improve their negotiation outcomes by sending individuals to training workshops. But this new groundbreaking book, using real-world examples from leading companies, shows a more powerful and less expensive way to achieve this. In Built to Win, authors Susskind and Movius argue that negotiation must be a strategic core competency. Drawing on their decades of training and consulting work, as well as a robust theory of negotiation, the authors provide a step-by-step model for building organizational competence. They show why the approach of ?training and more training? is a weak strategy. The authors also describe the organizational barriers that so often plague even experienced negotiators, and recommend ways of overcoming them. Built to Win explains the crucial role that leaders must play in setting goals, aligning incentives, pinpointing metrics, and supporting learning platforms to promote long-term success. A final chapter provides practical ?how-to? tools to help you start your own organizational improvement process. This book will be invaluable to CEOs, senior-level managers, HR business leaders, human resource professionals, sales and purchasing managers, and others who negotiate regularly.
Designed To Win
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Author : Po Chung
language : en
Publisher: Leaders Press
Release Date : 2019-09-03
Designed To Win written by Po Chung and has been published by Leaders Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with Business & Economics categories.
ARE YOU READY TO DESIGN A GLOBAL NETWORK BUSINESS? Designed to Win, written by Po Chung - the co-founder of DHL - reveals the industry secrets they used to build a worldwide network that now operates in more than 200 countries and territories! Warning Reading this book and following the advice within can result in designing an industry that doesn't yet exist! Start reading now to Discover how caring about things bigger than ourselves drives effective leadership; Find out how a unique marriage between Eastern and Western values inspired an inter-cultural leadership model; Discover why you should address leadership needs rather than management needs; Learn how to design, develop, and lead a global service network Understand why superior leaders practice noble visions, competence, character and care; Learn how to articulate human - and company - actualization; Figure out how better followers and leaders build more competitive networks; Discover how happy people led by happy leaders run like a well-oiled machine; ...and much more! Designed to Win How to Build and Lead a Thriving Global Network Business answers the question: How do I design a global company? Grab your copy now and start designing your company to operate worldwide!
Brands Win Championships
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Author : Jeremy Allen Darlow
language : en
Publisher:
Release Date : 2015-01-31
Brands Win Championships written by Jeremy Allen Darlow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with categories.
Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
State Of Emergency
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Author : Tamika D. Mallory
language : en
Publisher: Simon and Schuster
Release Date : 2021-05-11
State Of Emergency written by Tamika D. Mallory and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-11 with Social Science categories.
Social justice leader Tamika D. Mallory states her case for action and reveals “the power we all have to win transformative change” (Marc Lamont Hill, New York Times bestselling author) in this searing indictment of America’s historical, deadly, and continuing assault on Black and brown lives. Drawn from a lifetime of frontline culture-shifting advocacy, organizing, and fighting for equal justice, State of Emergency makes Mallory’s demand for change and shares the keys to effective activism both for those new to and long-committed to the defense of Black lives. From Minneapolis to Louisville, to Portland, Kenosha, and Washington, DC, America’s reckoning with its unmet promises on race and class is at a boiling point not seen since the 1960s. While conversations around pathways to progress take place on social media and cable TV, history tells us that meaningful change only comes with radical legislation and boots-on-the-ground activism. Here, Mallory shares her unique personal experience building coalitions, speaking truth to power, and winning over hearts and minds in the struggle for shared prosperity and safety. Forward-looking, steeped in history, and rich with stories from life on the margins of American life, State of Emergency effortlessly gives us the tools we “need to fight injustice and find a pathway towards true freedom” (Marie Claire).
Winning With Customers
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Author : D. Keith Pigues
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-13
Winning With Customers written by D. Keith Pigues and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Business & Economics categories.
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Tune To Win
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Author : Carroll Smith
language : en
Publisher: Carroll Smith Consulting
Release Date : 1978-06-01
Tune To Win written by Carroll Smith and has been published by Carroll Smith Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978-06-01 with Transportation categories.
Covers the development and tuning of race car by clearly explaining the basic principles of vehicle dynamics and relating these principles to the input and control functions of the racing driver. An exceptional book written by a true professional.
Motorboating
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Author :
language : en
Publisher:
Release Date : 1939-10
Motorboating written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1939-10 with categories.
Pivot To Win
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Author : Jordan Babineaux
language : en
Publisher:
Release Date : 2021-06
Pivot To Win written by Jordan Babineaux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06 with categories.
Make the Big Plays in Life, Sports & Business! Insights & inspiration from thought leader, NFL star, sports analyst & entrepreneur Jordan Babineaux. Change is inevitable, but the beautiful thing is that it allows us to reinvent ourselves. Former NFL defensive back Jordan Babineaux has mastered the art of capitalizing on moments of uncertainty and upheaval to reach for the next goal. In Pivot to Win, Jordan candidly shares the challenges of rising through the NFL to fulfill a dream he envisioned for himself when he was just a kid. As a pro footballer, "Big Play Babs" worked relentlessly while keeping an eye out for the inevitable pivot away from football as he approached retirement. Jordan opens up about the jarring reality of leaving the NFL, starting a broadcast career, and becoming an entrepreneur, consultant, and owner of several businesses. Through his story, Jordan shows how all readers can beat the odds to create the life they want. In Pivot to Win, Jordan explains: (1) How to cultivate the mentality and determination needed to pivot successfully; (2) Why pivots are hard and what tools you need to persevere; and (3) Why having a Pivot to Win Playbook is critical for anyone who desires greatness. Each of us faces numerous pivots every day-it's time to make them work for you. Jordan's message will inspire and resonate with everyone as he shares ideas on his journey to self-mastery. Let Jordan help you make the big plays in life and business.