Business Deconstructed Qantas Airways Limited
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Business Deconstructed Qantas Airways Limited
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Author : Stefanie Aulenbach
language : en
Publisher: GRIN Verlag
Release Date : 2007-11-14
Business Deconstructed Qantas Airways Limited written by Stefanie Aulenbach and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-14 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - General, grade: 2,0, University of Sunderland (New College Durham), language: English, abstract: The Group's principal activities are operating international and domestic air transportation services, providing freight services, selling international and domestic holiday tours and associated support activities including information technology, catering, ground handling and engineering and maintenance. (http://www.qantas.com.au) Qantas flies to more than 142 destinations in about 40 countries. Besides Qantas the company's operations include an Australian regional carrier, QantasLink, and a low-fare carrier, Jetstar. Overall, the company's fleet includes about 219 aircraft. Qantas is part of the Oneworld global marketing and code-sharing alliance, which is led by British Airways and American Airlines. A proposed purchase of Qantas by an investment group led by Macquarie Bank and TPG failed to win shareholder approval in 2007. (http://www.qantas.com.au) Stakeholders are all groups and individuals who have an interest in the company being analysed. In order to focus on these groups which have the power to influence, corporate level activities have to be identified first. This can include large shareholders, governments and trade unions. The power and interest of those stakeholder groups have an impact on the process by which strategy develops at the corporate level and in each individual business.(Williamson et al, 2004, pg. 9) Qantas’ stakeholders are its shareholders, employees, customers, business partners and the community, indirect stakeholders include academics, the media, governments and non- governmental organisations. They all have a major influence on the business, its strategy and therefore its performance. According to the Institute of Chartered Accountants in England and Wales “the objective of financial statements is to provide information about the reporting entity’s financial performance and financial position that is useful to a wide range of users for assessing the stewardship of the entity’s management and for making economic decisions”.(Institute of Chartered Accountants in England and Wales, 2002/2003, pg. 22) Furthermore, it says that this objective can usually be met by concentrating only on the information needs of present and potential investors which are the defining class of user. That is the reason why I will focus on present and potential stakeholders in the main part of this assignment.
The Corporate Strategy Of Qantas Airways A Case Study
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Author : Giulia Lucarelli
language : en
Publisher: GRIN Verlag
Release Date : 2015-10-12
The Corporate Strategy Of Qantas Airways A Case Study written by Giulia Lucarelli and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-12 with Business & Economics categories.
Essay from the year 2014 in the subject Business economics - Operations Research, grade: A, La Trobe University Melbourne, language: English, abstract: This essay aims to analyze the current strategic situation facing Qantas. First, main issues Qantas faces in it’s internal and external environments are identified. Then, the focus is on the key competitive considerations Qantas has to address in it’s domestic strategy. As a result, the analysis identifies what has Qantas handled well from a strategic point of view, and what could it have done differently or better.
The Australian Airline Industry And The Case Of Ozjet A Strategic Analysis Report
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Author : Marco Hierling
language : en
Publisher: GRIN Verlag
Release Date : 2007-11
The Australian Airline Industry And The Case Of Ozjet A Strategic Analysis Report written by Marco Hierling and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11 with categories.
Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (86%), The University of Sydney, 45 entries in the bibliography, language: English, abstract: This case study provides an overview of the Australian airline industry and its competitors with a focus on the question why OzJet failed. The first chapter will give an insight on the main task and on the case study structure, concentrating on a brief outline of OzJet and the Australian airline industry. In chapter two, the external environment OzJet had to face is examined, including the analysis of the main trends and its competitive intelligence through scanning and monitoring. Furthermore, it presents a survey of the environment using Porters five forces, completing with a brief conclusion of the threats and opportunities in the Australian airline industry. Chapter three gives information of OzJet's internal environment from a resource based view that examines the collection of its tangible and intangible resources, as well as its organizational capabilities shaping OzJet's competitive position. This chapter ends with a short conclusion about OzJet's strengths and weaknesses. Finally, it is discussed why OzJet failed and a strategic recommendation is given, about the likelihood of a third airline being successful in the Australian airline industry. OzJet started its business in November 2005 with the strategy to enter the Australian business traveller market on the Sydney-Melbourne trunk route. It had to compete with three other airlines: Qantas, Jetstar and Virgin Blue. OzJet's core capability was to provide a top-notch service at a fully flexible economy price. However, the focus on customer service was not able to meet the needs of the targeted market. Business-class travellers were loyal to Qantas, offering a much higher flight frequency and loyalty program for this not so price sensitive market segment. In the end, OzJet had neither
Business Analysis And Valuation Using Financial Statements
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Author : Krishna G. Palepu
language : en
Publisher: Cengage AU
Release Date : 2020-09-24
Business Analysis And Valuation Using Financial Statements written by Krishna G. Palepu and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Business & Economics categories.
The only local text in the market, Business Analysis and Valuation provides a framework for understanding and using financial statements for business students and practitioners. Developed specifically for students undertaking accounting valuation subjects, the text is unique in its approach which introduces and develops a framework for business analysis and valuation using financial statement data, then shows how to apply this framework to a variety of decision contexts. All chapters of this edition have been updated to include the latest regulations, practices and examples from both the financial markets and research. Industry insights from practitioners and other experts have been added to each chapter, giving students a practical, real-life understanding of how the content they are learning translates to the workplace. With an increased number of real-business Asia-Pacific case studies exploring various issues, including a running chapter example, and references to recent research in this field, the text offers local context and a practical and in-depth approach.
Business And Competitive Analysis
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Author : Craig S. Fleisher
language : en
Publisher: FT Press
Release Date : 2007
Business And Competitive Analysis written by Craig S. Fleisher and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business intelligence categories.
Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.
Virgin Australia Situation Analysis Of The Game Change Strategic Plan
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Author : Kok Meng Chan
language : en
Publisher: GRIN Verlag
Release Date : 2013-03-04
Virgin Australia Situation Analysis Of The Game Change Strategic Plan written by Kok Meng Chan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04 with Business & Economics categories.
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 75%, University of Newcastle, course: Marketing management and planning, language: English, abstract: This situational analytical approach on Virgin Australia domestic business class product and its ambitious ‘Game Change’ strategic plan elict a comprehensive descriptive research data of the product, distribution, competition, target market and macro environmental situations which are exploited with SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. The objectives draw out three main marketing issues- cost control, improvement to competitive advantage without lowering pricing alone and strengthening its position as a full service carrier. Those factors that affect the product’s performance can then generate new insights and strategies about the product sustainability in the dynamic characteristics of demand and the proliferation of the airline market segments. The essence of the Game Change strategic plan involves activities that are different from the incumbent airline. This differentiation is important in order to knockout its competitive advantage over rivals. Virgin must compete using its valuable tools and unique value based on a tailored mix of activities that differentiate it from rivals but not lowering its pricing alone to attract travellers. The ethos of Virgin Australia’s vision is the ‘choice of airline’ that must match into the new business model in the marketing process. To support this view, fundamental changes are being embedded and underway according to plan which requires a different business model and interactions. Virgin has opted and entered into the growth strategies of product development and diversification through product/brand extension. The business class product is an example of brand extension which will be discussed.
Financial Analysis Of The Airlines Qantas And Virgin Australia 2015 To 2017
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Author : Vedhas Sabnis
language : en
Publisher: GRIN Verlag
Release Date : 2020-11-03
Financial Analysis Of The Airlines Qantas And Virgin Australia 2015 To 2017 written by Vedhas Sabnis and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-03 with Business & Economics categories.
Submitted Assignment from the year 2018 in the subject Economics - Finance, grade: 65%, Coventry University (Emirates Aviation University), course: MBA in Aviation Management, language: English, abstract: Qantas and Virgin Australia have been Australia’s leading airlines and prime competitors in the regional market. An analysis of the airlines’ financial performance in the period 2015, 2016 and 2017 is presented in this report. The report begins with a short introduction into the dynamics of the airlines under review. The basis of financial analysis is discussed, where the six key financial analysis parameters (profitability, efficiency, liquidity, gearing, horizontal analysis and vertical analysis) are introduced, explained and summarized separately, for each airline. Qantas fulfilled all criteria for a stable airline except in gearing and liquidity analysis whereas Virgin Australia fell short in profitability and efficiency. A comparative analysis is provided where the performance of both Qantas and Virgin Australia is closely studied. A business performance review specific to Qantas is presented with a focus on both financial and non-financial aspects. A conclusion is provided which details out the major findings which are a by-product of the analysis. Lastly, few recommendations are provided based on the summarized conclusion which is of financial and non-financial nature. Qantas was found to be highly profitable in this review period. Virgin Australia meanwhile suffered significant losses and was in the recovery stage at the end of the analysis period.
Analysis Of Marketing Environment Of Virgin Australia
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Author : Yasir Farabi
language : en
Publisher: GRIN Verlag
Release Date : 2012-07-06
Analysis Of Marketing Environment Of Virgin Australia written by Yasir Farabi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, University of New England, course: Marketing Management, language: English, abstract: The purpose of this report is to analyse the current market environment of Australian airline industry in which Virgin Australia operates. Throughout the last decade, the domestic airline industry in Australia is characterised by relatively flat growth, low profit margins and financial pressure and stiff competition. High entry barrier exists in the industry with soaring competition among the existing players. Even though the threat of substitutes is low, the overall situation is further worsened by high buyer and supplier bargaining power. Qantas, Jetstar and Tiger Airways are the three major players of the industry with Virgin Australia being the second largest domestic airline. While Qantas focuses its strategy towards high-end business class and corporate customers, Jetstar and Virgin compete for the rest of the market segments. Except Tiger Airways all three companies have shown positive financial performance over their operating cycles. Virgin Australia has strong brand value and image because of its innovative ideas and creative thinking. It operates a rapidly growing fleet primarily consists of Boeings and Airbuses. The low average fleet age helps the company to reduce maintenance cost of the aircrafts. Financial performance of the company was not so promising in the year 2011 because of rising fuel price, high value of Australian dollar and environmental disaster. However, the company has been successful over the past years and future outlook is promising. However, the company has failed to attract corporate customers because of over reliance on leisure market. Moreover, because of fuel market volatility, high exchange rate of Australian dollar and environmental disaster, the company has not been financially thriving in the past years. With intensified competition in an unfavourable environment characterized by high fuel price, rising environmental concerns and high bargaining power of the suppliers, Virgin Australia will find it hard to keep their game faces on in the days to come. With the recovery of economy the company’s financial performance is expected to improve in the years to come and with the opportunities that present itself within the operating environment, there is a sign of light at the end of the tunnel.
Economic Analysis And The Efficiency Of Government
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Author : United States. Congress. Joint Economic Committee. Subcommittee on Economy in Government
language : en
Publisher:
Release Date : 1970
Economic Analysis And The Efficiency Of Government written by United States. Congress. Joint Economic Committee. Subcommittee on Economy in Government and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Administrative agencies categories.
Introduction To Corporate Finance
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Author : Ale Frino
language : en
Publisher: Pearson Higher Education AU
Release Date : 2015-05-20
Introduction To Corporate Finance written by Ale Frino and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.
The only Introductory Finance text with a ‘keep it simple’ decision-making approach and unique industry perspective. The continuing instability in global financial markets highlights the critical importance of making informed decisions that maximise corporate value while minimising risk. Introduction to Corporate Finance 5e takes a unique industry approach that gives students a concise and complete overview of the financial decisions that corporations make, and the actual tools and analysis they use to do so. This Australian text has been developed for one semester, undergraduate and postgraduate introductory finance courses. It is clear, concise and easy for students to follow, whilst still providing a rigorous and comprehensive introduction to the fundamentals of the finance industry.