Business Eastern Europe
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Successfully Doing Business Marketing In Eastern Europe
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Author : V H Kirpalani
language : en
Publisher: Routledge
Release Date : 2012-12-06
Successfully Doing Business Marketing In Eastern Europe written by V H Kirpalani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Business Cultures In Central And Eastern Europe
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Author : Milford Bateman
language : en
Publisher: Butterworth-Heinemann
Release Date : 1997
Business Cultures In Central And Eastern Europe written by Milford Bateman and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Introduction : the transition towards the market economy / Milford Bateman -- The business culture in the Czech Republic / Martin Dangerfield -- The business culture in Hungary / Vincent Edwards -- The business culture in Poland / George Blazyca -- The business culture in Croatia and Slovenia / Will Bartlett and Milford Bateman -- The business culture in Russia / Marta Bruno -- The business culture in Kazakhstan / Martin Taylor --Compartive analysis of Eastern European business cultures / Milford Bateman.
Succeeding In Business In Central And Eastern Europe
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Author : Woodrow H. Sears
language : en
Publisher: Routledge
Release Date : 2009-11-03
Succeeding In Business In Central And Eastern Europe written by Woodrow H. Sears and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
In Central and Eastern Europe, the 'Old Europe' of cobblestones co-exists with mobile phones, horse carts fight for road space with cars, and farmers' markets compete with mega-stores. Western business professionals hoping to expand or start up new ventures in this complex environment must possess knowledge that is both comprehensive and subtle. What is it like to live and work in Central and Eastern Europe? How is business conducted there? What happened in Central and Eastern Europe to make integration into the rest of Europe so difficult? What important social and cultural issues must be mastered by Westerners hoping to flourish in this region? 'Succeeding in Business in Central and Eastern Europe', the fourteenth title in the 'Managing Cultural Differences Series' answers these and many other questions. This book identifies a variety of factors, including an anti-business attitude and a resistance to Western-style change, that hinder some attempts at development within Central and Eastern Europe. It provides a frame of reference for understanding the "post-Soviet syndrome" - with its remnants of corruption and mistrust of managers and customers alike - that continues to haunt the countries of CEE. Dr. Sears and Ms. Tamulionyte-Lentz give readers solutions for overcoming the problems inherent in this region. They explain how Western executives can build relationships and find point of cultural "synthesis" with their Central and Eastern European counterparts and ultimately create a new and mutually beneficial work culture with their ventures. With understanding and insights on the cultural nuances of the region, 'Succeeding in Business in Central and Eastern Europe' can help all Western visitors, even tourists, who arrive at this increasingly popular destination.
Guide To Business Information On Central And Eastern Europe
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Author : Tania Konn
language : en
Publisher: Routledge
Release Date : 2003-09-02
Guide To Business Information On Central And Eastern Europe written by Tania Konn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
This guide is an introduction to English language sources, in electronic and conventional print forms, dealing with Central and Eastern European business issues. It gives evaluative descriptions and costs of all listed sources, and concentrates on recent sources. Sources in respect of some of these countries can be difficult to locate, and the author provides guidance on how to go about finding them.
Eastern Europe Business Bulletin
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Author :
language : en
Publisher:
Release Date : 1991
Eastern Europe Business Bulletin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Europe, Eastern categories.
The Central And Eastern European Markets
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Author : Petr Chadraba
language : en
Publisher: Psychology Press
Release Date : 1995
The Central And Eastern European Markets written by Petr Chadraba and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.
The Other Europe
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Author : Christopher Engholm
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
The Other Europe written by Christopher Engholm and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Corporations, American categories.
As political walls tumble and economic barriers disappear, the number of new opportunities for doing business with Eastern Europe's emerging capitalists are soaring. Overseas business specialist Engholm profiles Eastern Europe's markets and includes negotiating strategies and more. Illustrations.
Doing Business In Eastern Europe
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Author : Karen Liebreich
language : en
Publisher:
Release Date : 1991
Doing Business In Eastern Europe written by Karen Liebreich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Published to coincide with a BBC2 TV series, this book is part of a series which looks at the information that business managers need to operate successfully abroad, in this case in Eastern Europe. Among the topics covered in the book are privatization and the pluses and minuses of investment.
Small Businesses Trickling Up In Central And Eastern Europe
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Author : Galen Spencer Hull
language : en
Publisher: Routledge
Release Date : 2013-01-11
Small Businesses Trickling Up In Central And Eastern Europe written by Galen Spencer Hull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
First published in 1999. Small businesses now constitute the most dynamic element of growth in the emerging markets of the Central and Eastern European region. This book argues that the small and medium sized enterprise (SME) sector has contributed more to the growth of these countries in transition than have privatized state enterprises and the public sector. In 1989 most of the countries of Eastern and Central Europe were still under an economic system dominated by state-owned enterprises. Since then a process of liberalization has been unleashed to promote free market policies. This has involved programs of privatization and restructuring of public enterprises, as well as the promotion of policies to enable a private sector to develop. Small businesses are creating thousands of new jobs while large companies are "retrenching and downsizing" their work force. In some countries of the region this process is much further along than in others. However, the SME sector has developed at a more rapid pace than has the privatization of the large public companies. There has been a flurry of new enterprises springing up throughout the region which are "trickling up" in a frequently hostile environment against tremendous odds, and yet managing to have a pronounced impact on their respective economies. Small businesses have taken over in sectors that used to be dominated by big enterprises, primarily in services and consumer products. They have provided a crucial outlet for pent-up entrepreneurial talent that had remained dormant during the long period of state domination. This work urges legislators, policy-makers, and development agencies alike to take account of the importance of the SME's in their legislation and planning. Given a more favorable environment, these small businesses will provide even greater impetus for economic growth. Equally important is for entrepreneurs themselves to be convinced of the rightness of their path in societies that have traditionally looked down upon profit-seekers as unscrupulous and selfish. If the CEE region is to achieve its full potential of economic growth, policies and support mechanisms to promote the SME sector will be needed to assure a favorable environment.
Marketing In Central And Eastern Europe
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-02-04
Marketing In Central And Eastern Europe written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.