Successfully Doing Business Marketing In Eastern Europe
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Successfully Doing Business Marketing In Eastern Europe
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Author : V H Kirpalani
language : en
Publisher: Routledge
Release Date : 2012-12-06
Successfully Doing Business Marketing In Eastern Europe written by V H Kirpalani and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Marketing In Central And Eastern Europe
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-02-04
Marketing In Central And Eastern Europe written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Marketing Strategies For Central And Eastern Europe
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Author : Stewart Arnold
language : en
Publisher: Routledge
Release Date : 2020-09-10
Marketing Strategies For Central And Eastern Europe written by Stewart Arnold and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-10 with Religion categories.
This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
The Central And Eastern European Markets
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Author : Petr Chadraba
language : en
Publisher: Psychology Press
Release Date : 1995
The Central And Eastern European Markets written by Petr Chadraba and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.
Understanding The New Business Paradigm In Eastern Europe
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Author : Robert Kozielski
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-02-17
Understanding The New Business Paradigm In Eastern Europe written by Robert Kozielski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Business & Economics categories.
The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of “four-leaf clover” based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in which such comparison and confrontation were made.
Marketing In Eastern Europe
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Author : Carla Millar
language : en
Publisher:
Release Date : 1991
Marketing In Eastern Europe written by Carla Millar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Europe, Eastern categories.
The Routledge Companion To European Business
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Author : Gabriele Suder
language : en
Publisher: Routledge
Release Date : 2018-07-18
The Routledge Companion To European Business written by Gabriele Suder and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-18 with Business & Economics categories.
International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.
103 Checklists For Successful Operations In Eastern Europe
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Author :
language : en
Publisher:
Release Date : 1992
103 Checklists For Successful Operations In Eastern Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Europe, Eastern categories.
Emerging Business Ventures Under Market Socialism
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Author : Ping Zheng
language : en
Publisher: Routledge
Release Date : 2013-12-17
Emerging Business Ventures Under Market Socialism written by Ping Zheng and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-17 with Business & Economics categories.
The rapidly changing market environment in China requires more research to understand fully the empirical processes of management practice and the business landscape in which they operate. Based on longitudinal case study research between 2005 and 2010, this book explores the distinctive characteristics of emerging forms of economic enterprise under market socialism in China. Adopting a holistic view, it explores how rapid environmental and institutional changes in economic reforms are impacting upon their practice, and assesses the role of government policy in shaping their ownership and management processes. Through the changing patterns in the development of business ventures, it outlines the dynamics of industrial and organizational change under the transitional phases of a market socialist economy, and explores the tensions which emerge. This comparative perspective will be of interest to academics, researchers and advanced students of business growth and enterprise management, particularly those wishing to explore China, Chinese business and emerging economies.
Marketing In Developing Countries
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Author : Emmanuel C. Alozie
language : en
Publisher: Routledge
Release Date : 2009-06
Marketing In Developing Countries written by Emmanuel C. Alozie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06 with Business & Economics categories.
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.