Business Marketing An Interaction And Network Perspective
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Business Marketing An Interaction And Network Perspective
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Author : Kristian K. Möller
language : en
Publisher: Springer Science & Business Media
Release Date : 1995-11-30
Business Marketing An Interaction And Network Perspective written by Kristian K. Möller and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-11-30 with Business & Economics categories.
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.
Understanding Business Markets
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Author : David Ford
language : en
Publisher:
Release Date : 1990
Understanding Business Markets written by David Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Customer Supplier Relationships In B2b
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Author : Antonella La Rocca
language : en
Publisher: Springer Nature
Release Date : 2020-03-14
Customer Supplier Relationships In B2b written by Antonella La Rocca and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-14 with Business & Economics categories.
This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors’ mutually perceived identities – continuously emergent and relationship-specific – are the main factor in the development of business relationships and discusses the implications for management practice and research.
Business To Business
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Author : Mario Glowik
language : en
Publisher: Routledge
Release Date : 2014-06-05
Business To Business written by Mario Glowik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-05 with Business & Economics categories.
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.
Extending The Business Network Approach
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Author : Peter Thilenius
language : en
Publisher: Springer
Release Date : 2016-04-30
Extending The Business Network Approach written by Peter Thilenius and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.
Business To Business Marketing
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Author : Nick Ellis
language : en
Publisher: Oxford University Press, USA
Release Date : 2010-11-25
Business To Business Marketing written by Nick Ellis and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-25 with Business & Economics categories.
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Networks In Marketing
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Author : Dawn Iacobucci
language : en
Publisher: SAGE Publications
Release Date : 1996-08-07
Networks In Marketing written by Dawn Iacobucci and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-07 with Business & Economics categories.
Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management practices. This timely volume examines a variety of topics, including customer-to-customer and business-to-business networks, relationships as investment opportunities, and strategic alliances. It also looks at market dynamics, specifically brand switching and the structure of consumer networks. In addition to these major topics, a stellar cast of marketing scholars--Lou Stern, Robert Spekman, Joseph Galaskiewicz, and others--contributes mini chapters that reflect on their own research and expertise. The final chapter explores several advanced methodological issues and discusses directions for future research. Researchers and professionals in marketing, consumer behavior, relationship marketing, and methodologists will find the information provided in this volume valuable. This book may also be of interest to organizational networkers and traditional social network scholars.
Understanding Business Markets
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Author : David Ford
language : en
Publisher:
Release Date : 1995
Understanding Business Markets written by David Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Business To Business Marketing Management
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Author : Mark S. Glynn
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-04-04
Business To Business Marketing Management written by Mark S. Glynn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-04 with Business & Economics categories.
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
The Ultimate Guide To Network Marketing
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Author : Joe Rubino
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-14
The Ultimate Guide To Network Marketing written by Joe Rubino and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-14 with Business & Economics categories.
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.