Business Of Digital Television
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Business Of Digital Television
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Author : Chris Forrester
language : en
Publisher: Taylor & Francis
Release Date : 2013-06-26
Business Of Digital Television written by Chris Forrester and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Language Arts & Disciplines categories.
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts. Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source. You will: Discover trends in digital TV technology Gain knowledge about the international marketplace See an analysis of the financial models Understand the importance of partnerships Find out the key drivers for change Gain an insight into emerging technologies in the future
The Business Of Media Distribution
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Author : Jeffrey C. Ulin
language : en
Publisher: Routledge
Release Date : 2019-05-30
The Business Of Media Distribution written by Jeffrey C. Ulin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-30 with Art categories.
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Television Goes Digital
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Author : Darcy Gerbarg
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-12-10
Television Goes Digital written by Darcy Gerbarg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-10 with Business & Economics categories.
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.
Digital Broadcasting
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Author : Martin Cave
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006-01-01
Digital Broadcasting written by Martin Cave and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Business & Economics categories.
. . . the authors succeed in presenting an excellent overview of the evolution of most of the general issues and challenges currently facing policymakers and regulators in virtually every area of the media industries. . . This volume will definitely be on my own required reading list the next time I teach a course in media policy and strategy. Richard Hawkins, Communications and Strategies This volume offers broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communities sectors will find much of interest in the volume. It can also be useful additional reading for students in media or business studies. The bibliographies appearing at the end of each chapter will stimulate academic debate. Madely du Preez, Online Information Review Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms cable, satellite, fixed or wireless broadband countries have available for use and also upon government policies and regulatory interventions. The authors show how policies towards digital television are also closely linked with spectrum for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.
Digital Television Strategies
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Author : A. Griffiths
language : en
Publisher: Palgrave Macmillan
Release Date : 2002-10-22
Digital Television Strategies written by A. Griffiths and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-22 with Business & Economics categories.
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
This Business Of Television
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Author : Howard J. Blumenthal
language : en
Publisher: Billboard Books
Release Date : 2006
This Business Of Television written by Howard J. Blumenthal and has been published by Billboard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects of the industry.
The Business Of Media Distribution
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Author : Jeff Ulin
language : en
Publisher: Taylor & Francis
Release Date : 2012-12-06
The Business Of Media Distribution written by Jeff Ulin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Performing Arts categories.
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.
Interactive Digital Television Technologies And Applications
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Author : Lekakos, George
language : en
Publisher: IGI Global
Release Date : 2007-05-31
Interactive Digital Television Technologies And Applications written by Lekakos, George and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-31 with Technology & Engineering categories.
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Value Creation And Branding In Television S Digital Age
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Author : Timothy M. Todreas
language : en
Publisher: Praeger
Release Date : 1999-08-30
Value Creation And Branding In Television S Digital Age written by Timothy M. Todreas and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-30 with Business & Economics categories.
Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box of whatever name brand product they know and love, viewers will also navigate through the vast wasteland of content by returning to their favorite digital brand. This book provides detailed historical data, financial models, and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.
Understanding Digital Television
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Author : Lars-Ingemar Lundstrom
language : en
Publisher: CRC Press
Release Date : 2012-08-21
Understanding Digital Television written by Lars-Ingemar Lundstrom and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Computers categories.
With the milestones of Digital TV and HDTV, there are lots of questions to be asked about television of today... Understanding Digital Television explains complex technical systems and solutions in an easy to comprehend manner along with visual 3D graphics. It helps non-technical individuals such as managers, executives, general media professionals, as well as TV and home cinema enthusiasts gain a practical understanding of the equipment, technical aspects of digital television, and various ways of distributing. Most examples are from a European perspective, but also include comparisons with North American systems. This book answers the confusing questions about new devices and digital formats, what to do when the analog TV transmitters are switched off, watching TV using your broadband connection, and much more.