Business To Business Marketing Im Profifu Ball
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Ambush Marketing In Sports
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Author : Gerd Nufer
language : en
Publisher: Routledge
Release Date : 2013-03-20
Ambush Marketing In Sports written by Gerd Nufer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Business & Economics categories.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.
Elements Of Chemistry
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Author : William Allen Miller
language : en
Publisher:
Release Date : 1855
Elements Of Chemistry written by William Allen Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1855 with Chemistry categories.
Handbook Of Esports Medicine
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Author : Lindsey Migliore
language : en
Publisher: Springer Nature
Release Date : 2021-05-24
Handbook Of Esports Medicine written by Lindsey Migliore and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-24 with Medical categories.
With over 450 million viewers worldwide and over $1 billion in revenue in 2019, competitive video gaming - known more popularly as esports - is not a fad, but rather a technological and cultural phenomenon. To remain competitive in this popular and sometimes lucrative field, gamers often practice upwards of 12 hours a day, performing anywhere from 400-600 actions per minute. As such, they are susceptible to a unique set of injuries and disorders from these complex movements, extended screen time and sedentary tendencies. This population requires motivated and educated healthcare providers familiar with their lifestyle and ailments to effectively prevent, diagnose, and treat relevant esports medical conditions. This handbook will serve as the first of its kind, an in-depth dive into the fundamentals of treating competitive video gamers created by the medical professionals and industry leaders. Esports medicine is a subspecialty in its infancy: Research, resources, and guidelines are evolving rapidly as more is understood about this burgeoning patient population. This unique handbook will provide a comprehensive overview of the basics of esports, play mechanics and terminology specifically targeted towards healthcare professionals previously unfamiliar with the subject matter. It will convey the essentials of an esports history and physical exam and act as a step-by-step guide for treating video gamers and esports athletes. Furthermore, it will guide providers through each and every major diagnosis related to gaming, with the specific mechanisms of the injury, relevant physical exam maneuvers, and treatments selected specifically for gaming, covering upper and lower extremity injuries, conditions of the neck and back, gaming ergonomics, and psychological, nutritional and cultural considerations. Timely and practical, Handbook of Esports Medicine will be a valuable resource for primarily sports medicine, orthopedic, physical medical and rehabilitation, and pediatric physicians, as well as therapists, psychologists and trainers involved in competitive gaming.
Frontiers In Cognitive Psychology
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Author : Michael A. Vanchevsky
language : en
Publisher: Nova Publishers
Release Date : 2006
Frontiers In Cognitive Psychology written by Michael A. Vanchevsky and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Psychology categories.
Cognitive psychology deals with information processing, and includes a variety of thinking processes including perception, attention, memory, knowledge representation, categorisation, language, problem-solving, reasoning, and judgement. It is also concerned with the structures and representations involved in cognition. Cognitive psychology has significant applications of all areas of human endeavour. It is also the subject of intensive study when applied to health and ageing in the absence of a significant health problem as well as education and human-computer interaction. Other examples are eyewitness memory, autobiographical memory, spatial cognition, skill training, suggestibility , expertise and skilled behaviour.
Mental Exercises
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Author : Torkom Saraydarian
language : en
Publisher: T.S.G. Publishing Foundation, Incorporated
Release Date : 1996
Mental Exercises written by Torkom Saraydarian and has been published by T.S.G. Publishing Foundation, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Global Esports
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Author : Dal Yong Jin
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-03-25
Global Esports written by Dal Yong Jin and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Social Science categories.
Global esports explores the recent surge of esports in the global scene and comprehensively discusses people's understanding of this spectacle. By historicizing and institutionalizing esports, the contributors analyze the rapid growth of esports and its implications in culture and digital economy. Dal Yong Jin curates a discussion as to why esports has become a global phenomenon. From games such as Spacewar to Starcraft to Overwatch, a key theme, distinguishing this collection from others, is a potential shift of esports from online to mobile gaming. The book addresses why many global game players and fans play and enjoy online and mobile games in professional game competitions, and therefore, they investigate the manner in which the transfer to, from and between online and mobile gaming culture is occurring in a specific subset of global youth. The remaining focus identifies the major platforms used to enjoy esports, including broadcasting and smartphones. By analyzing these unexamined or less-discussed agendas, this book sheds light on the current debates on the growth of global esports culture.
Clustering Stability
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Author : Ulrike Von Luxburg
language : en
Publisher: Now Publishers Inc
Release Date : 2010
Clustering Stability written by Ulrike Von Luxburg and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.
A popular method for selecting the number of clusters is based on stability arguments: one chooses the number of clusters such that the corresponding clustering results are most stable. In recent years, a series of papers has analyzed the behavior of this method from a theoretical point of view. However, the results are very technical and difficult to interpret for non-experts. In this paper we give a high-level overview about the existing literature on clustering stability. In addition to presenting the results in a slightly informal but accessible way, we relate them to each other and discuss their different implications.
Stealth Assessment
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Author : Valerie Jean Shute
language : en
Publisher: MIT Press
Release Date : 2013
Stealth Assessment written by Valerie Jean Shute and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Education categories.
An approach to performance-based assessments that embeds assessments in digital games in order to measure how students are progressing toward targeted goals. To succeed in today's interconnected and complex world, workers need to be able to think systemically, creatively, and critically. Equipping K-16 students with these twenty-first-century competencies requires new thinking not only about what should be taught in school but also about how to develop valid assessments to measure and support these competencies. In Stealth Assessment, Valerie Shute and Matthew Ventura investigate an approach that embeds performance-based assessments in digital games. They argue that using well-designed games as vehicles to assess and support learning will help combat students' growing disengagement from school, provide dynamic and ongoing measures of learning processes and outcomes, and offer students opportunities to apply such complex competencies as creativity, problem solving, persistence, and collaboration. Embedding assessments within games provides a way to monitor players' progress toward targeted competencies and to use that information to support learning. Shute and Ventura discuss problems with such traditional assessment methods as multiple-choice questions, review evidence relating to digital games and learning, and illustrate the stealth-assessment approach with a set of assessments they are developing and embedding in the digital game Newton's Playground. These stealth assessments are intended to measure levels of creativity, persistence, and conceptual understanding of Newtonian physics during game play. Finally, they consider future research directions related to stealth assessment in education.
2016 Ieee International Conference On Data Science And Advanced Analytics Dsaa
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Author : IEEE Staff
language : en
Publisher:
Release Date : 2016-10-17
2016 Ieee International Conference On Data Science And Advanced Analytics Dsaa written by IEEE Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-17 with categories.
Data science is an emerging area of research but also of practice There are many applications in industry that collect voluminous rich heterogeneous data with a variety of types from disparate sources Mamny still don t know how to handle such data, how to store it, manage it and analyse it to find the relevant actionable knowledge for decision support The field is facing many challenges on the data management side for infrastructure to store and process the data, but also for analytics and scalability of the analytics This presents many opportunities for research and knowledge transfer of this research to practitioners
Advances In Computer Entertainment Technology
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Author : Adrian David Cheok
language : en
Publisher: Springer
Release Date : 2018-02-21
Advances In Computer Entertainment Technology written by Adrian David Cheok and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-21 with Computers categories.
This book constitutes the refereed conference proceedings of the 14th International Conference on Advances in Computer Entertainment Technology, ACE 2017, held in London, UK, in December 2017. The 59 full papers presented were selected from a total of 229 submissions. ACE is by nature a multi-disciplinary conference, therefore attracting people across a wide spectrum of interests and disciplines including computer science, design, arts, sociology, anthropology, psychology, and marketing. The main goal is to stimulate discussion in the development of new and compelling entertainment computing and interactive art concepts and applications. The chapter 'eSport vs irlSport' is open access under a CC BY 4.0 license via link.springer.com.