But Wait There S More
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But Wait There S More Maybe
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Author : E. Crea Donald E. Creamer &. James Baar
language : en
Publisher: Omegacom, Inc.
Release Date : 2008
But Wait There S More Maybe written by E. Crea Donald E. Creamer &. James Baar and has been published by Omegacom, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)
But Wait There S More
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Author : Remy Stern
language : en
Publisher: Harper Collins
Release Date : 2009-10-06
But Wait There S More written by Remy Stern and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.
But Wait There S More
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Author : Robert Crawford
language : en
Publisher: Melbourne Univ. Publishing
Release Date : 2008-01-01
But Wait There S More written by Robert Crawford and has been published by Melbourne Univ. Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Social Science categories.
Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
But Wait There S More
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Author : Timothy Samuelson
language : en
Publisher: Rizzoli International Publications
Release Date : 2002
But Wait There S More written by Timothy Samuelson and has been published by Rizzoli International Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The inside, authoritative story of the Popeils and their creative and marketing genius ; the story of remarkable gadgets that make our lives easier.
The Salesman Of The Century
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Author : Ron Popeil
language : en
Publisher:
Release Date : 1995
The Salesman Of The Century written by Ron Popeil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Biography & Autobiography categories.
In the last 20 years, Ron Popeil's incredible inventions--including Veg-o-Matic, Pocket Fisherman, and the Inside the Shell Egg Scrambler--have grossed over $300 million in sales. This book tells his amazing rags-to-riches story. But wait, there's more! Ron also gives invaluable advice to budding entrepreneurs on how to profit in the home shopping business or any business venture. Photos.
My Shanghai
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Author : Betty Liu
language : en
Publisher: HarperCollins
Release Date : 2021-03-11
My Shanghai written by Betty Liu and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-11 with Cooking categories.
One of the Best Cookbooks of 2021 by the New York Times Experience the sublime beauty and flavor of one of the oldest and most delicious cuisines on earth: the food of Shanghai, China’s most exciting city, in this evocative, colorful gastronomic tour that features 100 recipes, stories, and more than 150 spectacular color photographs. Filled with galleries, museums, and gleaming skyscrapers, Shanghai is a modern metropolis and the world’s largest city proper, the home to twenty-four million inhabitants and host to eight million visitors a year. “China’s crown jewel” (Vogue), Shanghai is an up-and-coming food destination, filled with restaurants that specialize in international cuisines, fusion dishes, and chefs on the verge of the next big thing. It is also home to some of the oldest and most flavorful cooking on the planet. Betty Liu, whose family has deep roots in Shanghai and grew up eating homestyle Shanghainese food, provides an enchanting and intimate look at this city and its abundant cuisine. In this sumptuous book, part cookbook, part travelogue, part cultural study, she cuts to the heart of what makes Chinese food Chinese—the people, their stories, and their family traditions. Organized by season, My Shanghai takes us through a year in the Shanghai culinary calendar, with flavorful recipes that go beyond the standard, well-known fare, and stories that illuminate diverse communities and their food rituals. Chinese food is rarely associated with seasonality. Yet as Liu reveals, the way the Shanghainese interact with the seasons is the essence of their cooking: what is on a dinner table is dictated by what is available in the surrounding waters and fields. Live seafood, fresh meat, and ripe vegetables and fruits are used in harmony with spices to create a variety of refined dishes all through the year. My Shanghai allows everyone to enjoy the homestyle food Chinese people have eaten for centuries, in the context of how we cook today. Liu demystifies Chinese cuisine for home cooks, providing recipes for family favorites that have been passed down through generations as well as authentic street food: her mother’s lion’s head meatballs, mung bean soup, and weekday stir-fries; her father-in-law’s pride and joy, the Nanjing salted duck; the classic red-braised pork belly (as well as a riff to turn them into gua bao!); and core basics like high stock, wontons, and fried rice. In My Shanghai, there is something for everyone—beloved noodle and dumpling dishes, as well as surprisingly light fare. Though they harken back centuries, the dishes in this outstanding book are thoroughly modern—fresh and vibrant, sophisticated yet understated, and all bursting with complex flavors that will please even the most discriminating or adventurous palate.
Game Engine Black Book Doom
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Author : Fabien Sanglard
language : en
Publisher: Software Wizards
Release Date :
Game Engine Black Book Doom written by Fabien Sanglard and has been published by Software Wizards this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
It was early 1993 and id Software was at the top of the PC gaming industry. Wolfenstein 3D had established the First Person Shooter genre and sales of its sequel Spear of Destiny were skyrocketing. The technology and tools id had taken years to develop were no match for their many competitors. It would have been easy for id to coast on their success, but instead they made the audacious decision to throw away everything they had built and start from scratch. Game Engine Black Book: Doom is the story of how they did it. This is a book about history and engineering. Don’t expect much prose (the author’s English has improved since the first book but is still broken). Instead you will find inside extensive descriptions and drawings to better understand all the challenges id Software had to overcome. From the hardware -- the Intel 486 CPU, the Motorola 68040 CPU, and the NeXT workstations -- to the game engine’s revolutionary design, open up to learn how DOOM changed the gaming industry and became a legend among video games.
Super Sad True Love Story
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Author : Gary Shteyngart
language : en
Publisher: Random House
Release Date : 2010-07-27
Super Sad True Love Story written by Gary Shteyngart and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-27 with Fiction categories.
NEW YORK TIMES BESTSELLER • A deliciously dark tale of America’s dysfunctional coming years—and the timeless and tender feelings that just might bring us back from the brink. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times • The Washington Post • The Boston Globe • San Francisco Chronicle • The Seattle Times • O: The Oprah Magazine • Maureen Corrigan, NPR • Salon • Slate • Minneapolis Star Tribune • St. Louis Post-Dispatch • The Kansas City Star • Charlotte Observer • The Globe and Mail • Vancouver Sun • Montreal Gazette • Kirkus Reviews In the near future, America is crushed by a financial crisis and our patient Chinese creditors may just be ready to foreclose on the whole mess. Then Lenny Abramov, son of an Russian immigrant janitor and ardent fan of “printed, bound media artifacts” (aka books), meets Eunice Park, an impossibly cute Korean American woman with a major in Images and a minor in Assertiveness. Could falling in love redeem a planet falling apart?
But Wait There S More
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Author : Harvey Jacobs
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-01-11
But Wait There S More written by Harvey Jacobs and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-11 with categories.
A trio of free stories from the genius of humorous, fantastical, surreal stories. But Wait #1 and #3 are free ebooks! Free! Yes, free, blatantly to get you hooked on Harvey's work.: ) But Wait #2 has 8 more stories, which cost just a little bit, which, deliberately being in the middle of two free collections to tickle your OCD need for completeness to get you to spring for, you'll be glad you did.: ) His novels have been called "A masterpiece...arguably this year's best novel" by Kirkus Reviews and "inspired" by TIME Magazine. His beloved short fiction has appeared in a wide spectrum of magazines in the USA and abroad including Esquire, The Paris Review, Playboy, Fantasy & Science Fiction, New Worlds, and many anthologies. He received a fellowship from the National Endowment for the Arts, a New York Arts Council CAPS award for drama, a Playboy Fiction Award, and a Writers Guild of America script award.
But Wait There S More
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Author : Harvey Jacobs
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-01-11
But Wait There S More written by Harvey Jacobs and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-11 with categories.
A trio of free stories from the genius of humorous, fantastical, surreal stories. But Wait #1 and #3 are free! Free! Yes, free, blatantly to get you hooked on Harvey's work.: ) But Wait #2 has 8 more stories, which cost just a little bit, which, deliberately being in the middle of two free collections to tickle your OCD need for completeness to get you to spring for, you'll be glad you did.: ) His novels have been called "A masterpiece...arguably this year's best novel" by Kirkus Reviews and "inspired" by TIME Magazine. His beloved short fiction has appeared in a wide spectrum of magazines in the USA and abroad including Esquire, The Paris Review, Playboy, Fantasy & Science Fiction, New Worlds, and many anthologies. He received a fellowship from the National Endowment for the Arts, a New York Arts Council CAPS award for drama, a Playboy Fiction Award, and a Writers Guild of America script award.