Buy Or Boycott
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Buy Or Boycott
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Author : Song Tian
language : en
Publisher:
Release Date : 2010
Buy Or Boycott written by Song Tian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Electronic dissertations categories.
The purpose of this research was to investigate how consumer animosity directly and indirectly affects buying intentions of foreign brands in the context of the 2008 Beijing Olympic torch relay crisis. Theories of social identity and realistic group conflicts served as a theoretical framework to model the impact of consumer animosity on purchase intentions. The results suggest that the stable and situational animosities led to slightly lower product quality assessment while consumer ethnocentrism did not, indicating that the latter is a less significant predictor of product judgment than both animosities. Furthermore, perceived social pressure from significant others has triple capabilities to significantly influence product quality assessment, boycott motivations, and buying intentions. In addition, the impact of animosity on purchase intentions was completely mediated by boycott motivations whereas the impact of consumer ethnocentrism and subjective norm was partially mediated through boycott motivations. By contrast, product judgment was a weaker mediator and only partially mediated the relationship between subjective norm and the intention of purchase. The present study provides theoretical and empirical insights into direct and indirect effects of consumer animosity on purchase intentions, which may be beneficial for both manufacturers and retailers who suffer from the boycott of foreign merchandise.
Consumer Boycotts
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Author : Monroe Friedman
language : en
Publisher: Routledge
Release Date : 2002-05-03
Consumer Boycotts written by Monroe Friedman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-03 with Business & Economics categories.
First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
What Not To Buy And Why
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Author : Liza Draper
language : en
Publisher:
Release Date : 2015
What Not To Buy And Why written by Liza Draper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Boycotts have been the subject of sensational news stories and serious business school cases. Analysis shows they can serve as powerful levers to drive social change - or fizzle out without accomplishing any of their aims. Why are some boycotts successful while others fail? To answer this question, this thesis examines available research on the political, economic, and social impact boycotts have historically had, couples this review with analysis of more recent boycotts, and incorporates the perspectives of boycott participants and targets to produce an oral history. Those interviewed have orchestrated, participated in, observed, or been the objects of significant boycotts undertaken across several market sectors in support of different social justice causes: Workers' Rights, LGBT/Q Rights, and Reproductive Freedom. Their personal accounts provide insights into the issues at stake in each campaign, explain the rationale behind (and unintended consequences of) using boycotting as a mechanism to achieve objectives, and demonstrate that it is not solely the bottom line which determines a boycott's effectiveness, but a combination of factors, including the target, timing, and tactics.
Look Before You Buy
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Author : Anti-apartheid Movement
language : en
Publisher:
Release Date : 198?
Look Before You Buy written by Anti-apartheid Movement and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 198? with categories.
Socio Economic Perspectives On Consumer Engagement And Buying Behavior
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Author : Kaufmann, Hans Ruediger
language : en
Publisher: IGI Global
Release Date : 2017-01-18
Socio Economic Perspectives On Consumer Engagement And Buying Behavior written by Kaufmann, Hans Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-18 with Business & Economics categories.
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Brewing A Boycott
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Author : Allyson P. Brantley
language : en
Publisher: UNC Press Books
Release Date : 2021-04-06
Brewing A Boycott written by Allyson P. Brantley and has been published by UNC Press Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-06 with History categories.
In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
Buying Power
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Author : Lawrence B. Glickman
language : en
Publisher: University of Chicago Press
Release Date : 2009-06-10
Buying Power written by Lawrence B. Glickman and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-10 with Political Science categories.
A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.
Voices From Rini
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Author : Andre Roux
language : en
Publisher:
Release Date : 1986
Voices From Rini written by Andre Roux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Anti-apartheid movements categories.
The Customer Is Not Always Right Marketing Orientations In A Dynamic Business World
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Author : Colin L. Campbell
language : en
Publisher: Springer
Release Date : 2017-01-12
The Customer Is Not Always Right Marketing Orientations In A Dynamic Business World written by Colin L. Campbell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-12 with Business & Economics categories.
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Break Em Up
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Author : Zephyr Teachout
language : en
Publisher: Macmillan + ORM
Release Date : 2020-07-28
Break Em Up written by Zephyr Teachout and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with Political Science categories.
"[We need] a grassroots, bottom-up movement that understands the challenge in front of us, and then organizes against monopoly power in communities across this country. This book is a blueprint for that organizing. In these pages, you will learn how monopolies and oligopolies have taken over almost every aspect of American life, and you will also learn about what can be done to stop that trend before it is too late." —From the foreword by Bernie Sanders. A passionate attack on the monopolies that are throttling American democracy. Every facet of American life is being overtaken by big platform monopolists like Facebook, Google, and Bayer (which has merged with the former agricultural giant Monsanto), resulting in a greater concentration of wealth and power than we've seen since the Gilded Age. They are evolving into political entities that often have more influence than the actual government, bending state and federal legislatures to their will and even creating arbitration courts that circumvent the US justice system. How can we recover our freedom from these giants? Anti-corruption scholar and activist Zephyr Teachout has the answer: Break 'Em Up. This book is a clarion call for liberals and leftists looking to find a common cause. Teachout makes a compelling case that monopolies are the root cause of many of the issues that today's progressives care about; they drive economic inequality, harm the planet, limit the political power of average citizens, and historically-disenfranchised groups bear the brunt of their shameful and irresponsible business practices. In order to build a better future, we must eradicate monopolies from the private sector and create new safeguards that prevent new ones from seizing power. Through her expert analysis of monopolies in several sectors and their impact on courts, journalism, inequality, and politics, Teachout offers a concrete path toward thwarting these enemies of working Americans and reclaiming our democracy before it’s too late.