Buzzwords
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Buzzwords Bs
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Author : Stephen Kirlew
language : en
Publisher:
Release Date : 2020-10
Buzzwords Bs written by Stephen Kirlew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with categories.
Buzzwords & BS is a light hearted look at business buzzwords and follows fictitious buzzword-loving company executive, Bob Sheldon.
Marketing Buzzword To Marketing Authority Your Guide To Understanding Marketing Buzzwords And Learning How To Use Them To Build A Successful Persona
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Author : Ben M. Roberts
language : en
Publisher: Independently Published
Release Date : 2019-03-04
Marketing Buzzword To Marketing Authority Your Guide To Understanding Marketing Buzzwords And Learning How To Use Them To Build A Successful Persona written by Ben M. Roberts and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
There are buzzwords everywhere in business and marketing. It's easy to be overwhelmed and swamped by them. You shouldn't fear them though; you should instead look to embrace them. You should look to create your own, or leverage one that already exists in order to become a leading authority in your industry. Ditch the pointless, meaningless jargon. Instead, focus on finding something you can stand for, either as an individual or as a business. You need to find something you can become an authority on, and add value to your audience. Whether you are building a personal brand, or a business brand the principles set out in this book will help you to become the authority that your industry needs.Marketing Buzzword to Marketing Authority is a marketers' essential guide to not only understanding the past, present and future of buzzwords, but also how you can use them in your personal brand and into your businesses marketing strategy. In order to make this book as digestible as possible, it has been broken down into three distinct parts. The first part looks at the history, current state and every-day use of business and marketing buzzwords. This will set the scene as to their importance, as well as helping the readers to understand good and bad principles regarding the use of buzzwords. This section will also explore the psychology of buzzwords, including their impact upon 'sheep mentality' (also known as herd mentality or group mentality), industry specific terminology and, examine why some buzzwords catch on and become everyday terms, while others do not. The second part dives into personal branding. It highlights how buzzwords can be used to build a personal brand, and how you can become associated with that term to the point that your name is synonymous with the buzzword itself. This part of the book includes some amazing case studies from 'The Marketing Buzzword Podcast' including Bryan Kramer, Dan Gingiss, John Espirian, Jessika Phillips, Mark Masters and more. These case studies and the included paragraphs will help you to see how it is entirely possible to build a thriving personal brand around a marketing buzzword. The third and final part looks at the role of buzzwords and terms within an existing business and marketing plan. It will look at how buzzwords can be used to bring a team together and help create a unified approach (common thread) and voice to marketing within an organisation, so that the business can become known for its association with a specific term. It will also showcase why businesses should encourage employees to build a personal brand and their own authority, which in turns, helps the business be recognised as an authority. This section will also include some amazing case studies from brands and people like Socialbakers, Yext and Express Writers, who epitomise exactly what it means to build a business with a common thread running throughout.This book is designed to inspire and motivate you to take action on buzzwords, and use them to build authority on a subject for you or for your brand. Marketing Buzzword to Marketing Authority will be your guide to becoming not only the leader you want to be, but the authority your industry needs.
Buzzwords
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Author : Jim Fisk
language : en
Publisher: Pocket Books
Release Date : 1983
Buzzwords written by Jim Fisk and has been published by Pocket Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Buzzwords And Bs
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Author : Stephen Kirlew
language : en
Publisher:
Release Date : 2021-08-19
Buzzwords And Bs written by Stephen Kirlew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with categories.
Let's face it, we've all been guilty of "circling back" to "touch base" with a colleague to get a "30,000 foot view" so you can create a "strategic staircase" to pick the "low-hanging fruit." Okay, so maybe you haven't packed all of those buzzwords into one sentence, but I'm sure you know someone who has. Since COVID-19 forced many of us to work from home, maybe you've even discovered you're married to a "let's circle back" guy/girl. 'Buzzwords & BS' is a lighthearted look at business buzzwords. A buzzword lover's (or hater's) bible, if you will. The book's main character, Bob Sheldon (BS), is, of course, a fictitious character, but he embodies the buzzword-loving company executives many of us have met during our careers. Give this book to the 'Bob Sheldons' in your life to see how many buzzwords they recognize.
Business Buzzwords
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Author : Charles B. Wendel
language : en
Publisher: Amacom Books
Release Date : 1995
Business Buzzwords written by Charles B. Wendel and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Kanbrain, zero defections, teamnet, empowerment, core competency, reverse engineering. Don't know what they mean? Managers who aren't fluent with '90s jargon may be risking embarrassment or even career self-sabotage. This easy-to-look-up guide provides entries for more than 100 terms, with commentary and examples to explain their meaning and help readers judge their value.
Startup Buzzword Dictionary
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Author : Matt C Smith
language : en
Publisher:
Release Date : 2019-12-05
Startup Buzzword Dictionary written by Matt C Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-05 with categories.
This book is a cartoon illustrated Startup Buzzword Dictionary that explains 23 of the most common buzzwords, from boostrapping to exit, with QR codes on every page that link to videos further explaining them: ) The book aims to inform and entertain the reader about the wonderful world of Startup, with many hidden silicon valley references for the trained eye.
Chinese Internet Buzzwords
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Author : Zhou Yan
language : en
Publisher: Routledge
Release Date : 2021-10-18
Chinese Internet Buzzwords written by Zhou Yan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-18 with Language Arts & Disciplines categories.
As the Internet has reshaped the way we communicate, people’s reading has become more fragmented and attention has been directed to a more concise and general form of language that outlines the most important information. This language of the internet, a language system that concentrates on the content of events and public emotions, has emerged and received wide currency. This monograph is one of the first books to examine the language of the internet in the Chinese context. By analysing content and discourse, the author examines Chinese website buzzwords since 2010. She reveals the mechanisms of generation, the cultural nature and political characteristics of the network language, analyzes the causes of its emergence and popularity, and highlights its social and academic significance. Meanwhile, she argues that research in the area is essentially interdisciplinary, involving not only perspectives from Journalism and Communication Studies, but also Philosophy, Culture, Linguistics and Sociology. Students and scholars of Communication Studies and Journalism, as well as Culture Studies should be greatly interested in this title.
Buzzwords
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Author : Robert Kirk Mueller
language : en
Publisher:
Release Date : 1974
Buzzwords written by Robert Kirk Mueller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
The Buzzword Dictionary
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Author : John Walston
language : en
Publisher:
Release Date : 2006
The Buzzword Dictionary written by John Walston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Humor categories.
Pompous jargon pervades English these days, from corporate speak to silly legalisms. This lighthearted look at how English is being mangled reveals the underlying meaning, as well as the attitudes behind the meaning, of more than 1,000 buzzwords. Readers will discover that "learning opportunity" is a nice way of saying "mistake;" a "lawn mullet" is a yard that's neatly trimmed out front but growing long in the back; and a "meanderthal" is someone who has a hard time getting to the point when telling a story. Accompanied by 15 illustrated cartoons, this comical look at language shows how combining words can give way to new meanings.
Management Fads And Buzzwords
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Author : David Collins
language : en
Publisher: Routledge
Release Date : 2013-10-11
Management Fads And Buzzwords written by David Collins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Business & Economics categories.
Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: * the 'guru industry' * 'excellence' * business process re-engineering * empowerment * culture * knowledge work * globalization. 'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.