C Mo Redactar Propuestas Competitivas
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C Mo Redactar Propuestas Competitivas
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Author : Julio Carreras Llisterri
language : es
Publisher: Julio Carreras Llisterri
Release Date : 2023-09-06
C Mo Redactar Propuestas Competitivas written by Julio Carreras Llisterri and has been published by Julio Carreras Llisterri this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-06 with Business & Economics categories.
La comunicación escrita tiene un papel preponderante en el mundo de los negocios. Cada día recibimos decenas de correos electrónicos, revisamos informes, elaboramos documentos, consultamos noticias en internet y un largo etcétera al que hay que sumarle toda la información que nos llega a través de los canales que ponen a nuestra disposición las nuevas tecnologías. Sin embargo el tiempo que podemos dedicarle a cada mensaje que recibimos es limitado y el nivel de atención variable, y ambos dependen en gran medida del interés que despierte en nosotros su contenido. Este hecho es especialmente relevante en el caso de las propuestas, sobre todo las de innovación, ya que llevan un riesgo asociado y generalmente cuentan con una gran competencia. Este manual está concebido para ayudarnos a escribir propuestas de manera eficaz, dotándolas de las características necesarias para captar la atención del cliente y despertar su interés, para convencerle para que pase a la acción y se decante por ejecutar el proyecto que le proponemos; pero también para hacerlo de manera eficiente, optimizando los esfuerzos que les dedicamos y mejorando nuestra productividad. En él se desgranan las características fundamentales que deben avalar a una propuesta exitosa y se propone un método, herramientas y consejos para transmitirlas a nuestros escritos. El método iPLORE, ha sido desarrollado por el autor a partir de sus más de veinte años de experiencia en la gestión de la innovación y su trayectoria en la narrativa literaria. Las lecciones aprendidas en estas dos formas de comunicación escrita se fusionan para desarrollar una herramienta que nos ayudará a mejorar nuestras habilidades en la venta de proyectos.
Propack I
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Author : Valerie Stetson
language : en
Publisher: Catholic Relief Services
Release Date : 2004-08-02
Propack I written by Valerie Stetson and has been published by Catholic Relief Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Social Science categories.
Competitive Strategy
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Author : Michael E. Porter
language : en
Publisher: Simon & Schuster
Release Date : 1998
Competitive Strategy written by Michael E. Porter and has been published by Simon & Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Medical categories.
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Vertical Coordination In The Pork And Broiler Industries
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Author : Steve W. Martinez
language : en
Publisher:
Release Date : 1999
Vertical Coordination In The Pork And Broiler Industries written by Steve W. Martinez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Broiler (poultry) categories.
The New Positioning The Latest On The World S 1 Business Strategy
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22
The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Operations Strategy
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Author : Nigel Slack
language : en
Publisher: Prentice Hall
Release Date : 2008
Operations Strategy written by Nigel Slack and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book provides a treatment of operations strategy which is clear and well structured, and seeks to apply some of the ideas of operations strategy to a variety of businesses and organisations.
Strategic Management
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Author : Fred R. David
language : en
Publisher: Prentice Hall
Release Date : 2009
Strategic Management written by Fred R. David and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business planning categories.
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Value Chain Finance
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Author : Lucian Peter Christoph Peppelenbos
language : en
Publisher: Kit Pub
Release Date : 2010
Value Chain Finance written by Lucian Peter Christoph Peppelenbos and has been published by Kit Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Agriculture categories.
Value Chain Finance is a solution to such dilemmas.