Caixa De Ferramentas Para Uma Intelig Ncia Estrat Gica Pessoal E Organizacional
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Caixa De Ferramentas Para Uma Intelig Ncia Estrat Gica Pessoal E Organizacional
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Author : Conceição Gonçalves
language : pt-BR
Publisher: Chiado Editorial
Release Date : 2021-07-27
Caixa De Ferramentas Para Uma Intelig Ncia Estrat Gica Pessoal E Organizacional written by Conceição Gonçalves and has been published by Chiado Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-27 with categories.
A gestão estratégica seja ela pessoal ou organizacional impacta diretamente o crescimento dos organismos, promove vantagem competitiva e acaba por desenvolver o propósito, acrescentando valor e vincando a cultura pessoal/organizacional, por conseguir mostrar como desempenhar a melhor performance. Sendo as pessoas o ativo fundamental de qualquer organização a sua (auto) gestão passa a ser considerado um fator chave de planeamento. O (auto) desenvolvimento e treino ou capacitação de pessoas faz parte do processo de melhoria e crescimento conjunto do ciclo que se quer dinâmico para a mais acertada tomada de decisões. Um organismo (pessoa ou organização) posiciona-se um passo à frente quando faz uso da inteligência estratégica, prevê cenários e ajusta os seus planos de ação, como resultado de avaliações cíclicas para desenvolver o seu plano estratégico de atuação na sociedade ou mercado que não se desejava ser tão BANI. O caminho está na busca permanente por perceber o meio onde se insere e que fatores internos e/ou externos podem afetar positiva ou negativamente o seu estado emocional ou posicionamento face à sobrevivência dessa marca pessoal/organizacional. Quando a inteligência estratégica é usada assente na experiência e de encontro à satisfação das necessidades expectadas pelos distintos players vamos encontrar um mundo mais organizado, pessoas mais satisfeitas, felizes e menos doença. Qualificação é fundamental. As emoções refletem¬-se em cada âmbito da nossa vida e encontrar o equilíbrio pessoa/família/organização/sociedade é possível através de ferramentas que promovem o autoconhecimento, amadurecimento, desenvolvimento e empoderamento. Pessoas empoderadas têm consciência das suas ações, tomam atitudes mais assertivas e conseguem melhorar os resultados na vida e nos negócios o que acarreta benefícios que vão desde o comprometimento à autoconfiança, com consciência do seu poder e capacidade de atuação. O tempo requer mentes abertas, pessoas com espaço para que tenham atitudes e ações, que os outros não podem limitar as suas conquistas ou decidir sobre os seus destinos. Cada indivíduo tem de poder escolher que obstáculos quer manter ou derrubar, ter autonomia sobre as suas decisões para gerir as próprias tarefas e responsabilidades. O mundo corporativo deve aceitar uma gestão descentralizada, decisões partilhadas, fornecer espaços ativos e criativos, atuar na base da confiança e permitir aos colaboradores autonomia para organizarem o dia a dia profissional, ajustando o controlo de metas e resultados.
Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17
Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
The Fifth Discipline The Art And Practice Of The Learning Organization
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Author : Peter M Senge
language : en
Publisher: Random House
Release Date : 2010-04-27
The Fifth Discipline The Art And Practice Of The Learning Organization written by Peter M Senge and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-27 with Business & Economics categories.
One of the seminal management books of the past 75 years, The Fifth Discipline is an international multi-million-copy bestseller. Written in an engaging and accessible way, with diagrams and illustrations, it will change the way you think and therefore way you and your team grows and develop. In the long run, the only sustainable source of competitive advantage is your organisation's ability to learn faster than its competitors.... 'Senge explains why the learning organization matters, provides an unvarnished summary of his management principals, offers some basic tools for practicing it, and shows what it's like to operate under this system. The book's concepts remain stimulating and relevant as ever' -- Amazon.com '500 pages that I will no doubt keep coming back to' -- ***** Reader review 'This is a book about growth, improvement and continuous development. If you wish to achieve these results for yourself, your home, or your organization, then you MUST read this' -- ***** Reader review 'Has the power of revolutionizing your thinking on how to build organizations' -- ***** Reader review 'Enlightening from start to finish' -- ***** Reader review ************************************************************************************************ Peter Senge, founder and director of the Society for Organisational Learning and senior lecturer at MIT, has found the means of creating a 'learning organisation'. In The Fifth Discipline, he draws the blueprints for an organisation where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning together. He fuses these features together into a coherent body of theory and practice, making the whole of an organisation more effective than the sum of its parts. Mastering the disciplines will: *Reignite the spark of learning, driven by people focused on what truly matters to them. *Bridge teamwork into macro-creativity. *Free you from confining assumptions and mind-sets. *Teach you to see the forest and the trees. *End the struggle between work and family time. The Fifth Discipline is a remarkable book that draws on science, spiritual values, psychology, the cutting edge of management thought and case studies of Senge's work with leading companies - reading it is a searching personal experience that guarantees a professional shift of mind. Written in an engaging and accessible way, with diagrams and illustrations, this publishing phenomenon is a must read for anyone interested in approaches to business growth, personal development and management coaching.
Neither Beast Nor God
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Author : Gilbert Meilaender
language : en
Publisher: Encounter Books
Release Date : 2009
Neither Beast Nor God written by Gilbert Meilaender and has been published by Encounter Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Philosophy categories.
Preface -- Speaking of dignity -- Being human -- Human dignity -- Birth and breeding -- Childhood -- Loyalties -- Death -- Personal dignity -- Confusions -- Equal persons.
Spin Selling
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Author : Neil Rackham
language : en
Publisher: Taylor & Francis
Release Date : 2020-04-28
Spin Selling written by Neil Rackham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Mapping Experiences
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Author : Jim Kalbach
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2016-04-25
Mapping Experiences written by Jim Kalbach and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-25 with Computers categories.
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Innovation In Marketing
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Author : Jonah C. Pardillo
language : en
Publisher:
Release Date : 2017-11
Innovation In Marketing written by Jonah C. Pardillo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11 with categories.
Every company or business establishment aims at making more sales than the competitor. Different strategies of ensuring effective marketing are put in place often. However, over the past years, things seem to have changed a lot. Unlike in the past when marketing was done based on the old strategies, things have already taken a new path, and modernization is gradually dominating. This has seen businesses and other establishments adapt to the different strategies of marketing, with the hope of making landmark strides in development. Innovation is among the key moves that companies are taking today. The main intention of embracing innovation is to ensure that companies are able to maneuver through the market landscape and still emerge authoritative. Over the years, innovation has really grown and more companies are embracing the same just to make sure that their progress is in the right direction. In most cases, innovation is motivated by the growing technology. Marketers develop and grow ideas based on the technological innovations that have been taking place globally. The value of innovation remains undisputed and that is not about to change. In as much as innovation remains as a key priority for businesses, there are marketers who do not have an idea of what the wave of innovation is all about. As unfortunate as that may sound, the same truth remains. There has been the need to inform the world of what innovation is all about and what can be done to facilitate goal achievement in any business. We must appreciate that innovation is here to stay. It is a force that cannot be denied at all. It is something that any business needs to make strides towards the right direction. It is a necessary force. Having noted that, business organizations are left with absolutely no choice than to consider innovation as part of their operations. Any other marketer out there is gradually adapting to innovate and this must reflect across the board.The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results. We appreciate the fact that most marketers out there are in the hunt for information on innovation. It is for this reason that this book came to existence. All content found here is beneficial to marketers in the sense that it directs them towards the modern trends of innovation. The author of this book has a rich background in marketing. This means that all content in the book is justified from a professional point of view. The book is built around facts and justified information, hence offering an assurance to the readers that what they are about to read is indeed focused towards the right direction. Developing good marketing and subsequent good returns in businesses is a fundamental requirement of any business what wishes to progress well in the long run.
Design
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Author : Bernhard E. Bürdek
language : de
Publisher: Birkhäuser
Release Date : 2015-08-31
Design written by Bernhard E. Bürdek and has been published by Birkhäuser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-31 with Architecture categories.
For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress
Electronic Commerce And Business Communications
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Author : Michael Chesher
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Electronic Commerce And Business Communications written by Michael Chesher and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
In Electronic Business Communications, Mike Chesher and Ricky Kaura tell you all that you need to know about electronic commerce over the Internet. All the major topics are covered: - How electronic business communications can give you the edge over your competitors; - How you can develop effective business strategies for electronic commerce; - All you need to know about EDI/E-commerce Security concerns? What security concerns ̈ the Internet is open for business! - What are the E-commerce standards and why do they matter? - Making the most of trading via the Internet and value added networks; - Breakthroughs in Web-based EDI and Internet applications Information highway initiatives; - Lots of case studies are included. Anyone working in or coming into contact with the exciting world of business electronic communications will find something to interest them here.