Call Center Service For Classified Ads A Study Of The Defeat Of Expectation In Institutional Discourse
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Call Center Service For Classified Ads A Study Of The Defeat Of Expectation In Institutional Discourse
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Author :
language : pt-BR
Publisher:
Release Date : 2004
Call Center Service For Classified Ads A Study Of The Defeat Of Expectation In Institutional Discourse written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Pesquisa de caráter micro-analítico, utiliza os pressupostos da Sociolingüística Interacional para descrever e analisar o discurso oral institucional com o objetivo de estudar a quebra da expectativa do público no contexto de um serviço de atendimento telefônico encarregado da captação de anúncios classificados. Na construção dos dados, foram realizadas visitas à editora, entrevistas, consultas à documentos de pesquisa de mercado de propriedade da empresa e gravações dos atendimentos em áudio. Os resultados mostram que a quebra da expectativa do público em relação à empresa ocorre pela dissonância entre a prática e a publicidade veiculada pela empresa, por alinhamentos conflitantes entre os interesses da empresa versus os interesses do público e pelo enquadre assimétrico que coloca o público em posição secundária. Paralelamenteaos traços lingüísticos, evidenciam-se os aspectos ético-filosóficos e mercadológicos subjacentes a encontros de serviço desta natureza que suscitam uma reflexão acerca da contribuição de posturas responsáveis na gestão de empresas em favor de uma melhor qualidade de vida.
The Discourse Of Classified Advertising
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Author : Paul Bruthiaux
language : en
Publisher: Oxford University Press
Release Date : 1996-07-11
The Discourse Of Classified Advertising written by Paul Bruthiaux and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07-11 with Language Arts & Disciplines categories.
Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
Spectra
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Author :
language : en
Publisher:
Release Date : 2006
Spectra written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Speech categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1955-04
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955-04 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Ebony
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Author :
language : en
Publisher:
Release Date : 2005-09
Ebony written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with categories.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Transforming The Workforce For Children Birth Through Age 8
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2015-07-23
Transforming The Workforce For Children Birth Through Age 8 written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-23 with Social Science categories.
Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1970-06
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-06 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Ebony
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Author :
language : en
Publisher:
Release Date : 2005-09
Ebony written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with categories.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Bulletin Of The Atomic Scientists
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Author :
language : en
Publisher:
Release Date : 1966-06
Bulletin Of The Atomic Scientists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966-06 with categories.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
