The Discourse Of Classified Advertising
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The Discourse Of Classified Advertising
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Author : Paul Bruthiaux
language : en
Publisher:
Release Date : 2023
The Discourse Of Classified Advertising written by Paul Bruthiaux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Advertising categories.
This work on the discourse of classified advertising is suitable for sociolinguists.
The Discourse Of Classified Advertising
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Author : Paul Bruthiaux
language : en
Publisher: Oxford University Press
Release Date : 1996-07-11
The Discourse Of Classified Advertising written by Paul Bruthiaux and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07-11 with Language Arts & Disciplines categories.
Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
Call Center Service For Classified Ads A Study Of The Defeat Of Expectation In Institutional Discourse
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Author :
language : pt-BR
Publisher:
Release Date : 2004
Call Center Service For Classified Ads A Study Of The Defeat Of Expectation In Institutional Discourse written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Pesquisa de caráter micro-analítico, utiliza os pressupostos da Sociolingüística Interacional para descrever e analisar o discurso oral institucional com o objetivo de estudar a quebra da expectativa do público no contexto de um serviço de atendimento telefônico encarregado da captação de anúncios classificados. Na construção dos dados, foram realizadas visitas à editora, entrevistas, consultas à documentos de pesquisa de mercado de propriedade da empresa e gravações dos atendimentos em áudio. Os resultados mostram que a quebra da expectativa do público em relação à empresa ocorre pela dissonância entre a prática e a publicidade veiculada pela empresa, por alinhamentos conflitantes entre os interesses da empresa versus os interesses do público e pelo enquadre assimétrico que coloca o público em posição secundária. Paralelamenteaos traços lingüísticos, evidenciam-se os aspectos ético-filosóficos e mercadológicos subjacentes a encontros de serviço desta natureza que suscitam uma reflexão acerca da contribuição de posturas responsáveis na gestão de empresas em favor de uma melhor qualidade de vida.
A Handbook Of Classified Advertising
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Author : Arthur Mochel
language : en
Publisher:
Release Date : 1966
A Handbook Of Classified Advertising written by Arthur Mochel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Advertising, Classified categories.
Principles And Practices Of Classified Advertising
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Author :
language : en
Publisher:
Release Date : 1991
Principles And Practices Of Classified Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Principles And Practices Of Classified Advertising
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Author : Kenneth E. Harrington
language : en
Publisher:
Release Date : 1975
Principles And Practices Of Classified Advertising written by Kenneth E. Harrington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising, Classified categories.
Persuasion Across Genres
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Author : Helena Halmari
language : en
Publisher: John Benjamins Publishing
Release Date : 2005
Persuasion Across Genres written by Helena Halmari and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Notes On Standardisation Of Classified Advertising
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Author : Institute of Practioners in Advertising (London)
language : en
Publisher:
Release Date : 1968
Notes On Standardisation Of Classified Advertising written by Institute of Practioners in Advertising (London) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
Some Pointers On Classified Advertising
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Author : Globe (Toronto, Ont.)
language : en
Publisher:
Release Date : 1921*
Some Pointers On Classified Advertising written by Globe (Toronto, Ont.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921* with categories.
Principles And Practices Of Classified Advertising
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Author : Morton J. A. McDonald
language : en
Publisher:
Release Date : 1952
Principles And Practices Of Classified Advertising written by Morton J. A. McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Advertising, Classified categories.
