Cambridge Marketing Handbook Distribution

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Cambridge Marketing Handbook Distribution

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Author : Karl Meyer
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03

Cambridge Marketing Handbook Distribution written by Karl Meyer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.

Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and services to their end-users. It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business. It can be long and distributed or short and concise and, like any chain, it is only as strong as its weakest link. This handbook from the Cambridge Marketing College series analyses and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organisation. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and online businesses and how to relate the experiences of other businesses within a company.

The Cambridge Handbook Of Consumer Privacy

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Author : Evan Selinger
language : en
Publisher: Cambridge University Press
Release Date : 2018-04-02

The Cambridge Handbook Of Consumer Privacy written by Evan Selinger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-02 with Law categories.

Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.

The Cambridge Handbook Of The Changing Nature Of Work

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Author : Brian J. Hoffman
language : en
Publisher: Cambridge University Press
Release Date : 2020-04-23

The Cambridge Handbook Of The Changing Nature Of Work written by Brian J. Hoffman and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-23 with Psychology categories.

This handbook provides an overview of the research on the changing nature of work and workers by marshalling interdisciplinary research to summarize the empirical evidence and provide documentation of what has actually changed. Connections are explored between the changing nature of work and macro-level trends in technological change, income inequality, global labor markets, labor unions, organizational forms, and skill polarization, among others. This edited volume also reviews evidence for changes in workers, including generational change (or lack thereof), that has accumulated across domains. Based on documented changes in work and worker behavior, the handbook derives implications for a range of management functions, such as selection, performance management, leadership, workplace ethics, and employee well-being. This evaluation of the extent of changes and their impact gives guidance on what best practices should be put in place to harness these developments to achieve success.

Cambridge Handbook Of Strategy As Practice

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Author : Damon Golsorkhi
language : en
Publisher: Cambridge University Press
Release Date : 2016-06-30

Cambridge Handbook Of Strategy As Practice written by Damon Golsorkhi and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-30 with Business & Economics categories.

Now in its second edition, this extended and thoroughly updated handbook introduces researchers and students to the growing range of theoretical and methodological perspectives being developed in the vibrant field of strategy as practice. With new authors and additional chapters, it shows how the strategy as practice approach in strategic management moves away from disembodied and asocial studies of firm assets, technologies and practices to explore and explain the contribution that strategizing makes to people working at all levels of an organization. It breaks down many of the traditional paradigmatic barriers in strategy to investigate who the strategists are, what they do, how they do it, and what the consequences or outcomes of their actions are. This essential work summarizes recent developments in the field while presenting a clear agenda for future research.

Handbook On The Economics Of Retailing And Distribution

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Author : Emek Basker
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-01-29

Handbook On The Economics Of Retailing And Distribution written by Emek Basker and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.

This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.

The Cambridge Handbook Of Workplace Affect

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Author : Liu-Qin Yang
language : en
Publisher: Cambridge University Press
Release Date : 2020-07-16

The Cambridge Handbook Of Workplace Affect written by Liu-Qin Yang and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-16 with Psychology categories.

Are you struggling to improve a hostile or uncomfortable environment at work, or interested in how such tension can arise? Experts in organizational psychology, management science, social psychology, and communication science show you how to implement interventions and programs to manage workplace emotion. The connection between workplace affect and relevant challenges in our society, such as diversity and technological changes, is undeniable; thus learning to harness that knowledge can revolutionize your performance in tackling workday issues. Applying major theoretical perspectives and research methodologies, this book outlines the concepts of display rules, emotional labor, work motivation, well-being, and discrete emotions. Understanding these ideas will show you how affect can promote team effectiveness, leadership, and conflict resolution. If you require a foundation for understanding workplace affect or a springboard into deeper, more interdisciplinary research, this book presents an integrative approach that is indispensable.

Marketing Information Guide

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Author :
language : en
Publisher:
Release Date : 1954

Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Marketing categories.

Wholesale Distribution Channels

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Author : Bert Rosenbloom
language : en
Publisher: Routledge
Release Date : 2020-03-24

Wholesale Distribution Channels written by Bert Rosenbloom and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.

Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers’insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are: improving sales force effectiveness power relationships in wholesale distribution channels wholesalers’liability for defective products the impact of dominant buyers on wholesaling wholesalers as marketing experts transportation cost-effectiveness profitability of wholesalers in vertical marketsReaders will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.

Cambridge Handbook Of Routine Dynamics

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Author : Martha S. Feldman
language : en
Publisher:
Release Date : 2021-12-16

Cambridge Handbook Of Routine Dynamics written by Martha S. Feldman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-16 with Business & Economics categories.

A comprehensive introduction and overview of research in Routine Dynamics written by the central researchers in the field.

Distribution Data Guide

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Author :
language : en
Publisher:
Release Date : 1954

Distribution Data Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Marketing categories.