Campaign For President
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Presidential Campaigns
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Author : Lisa McPartland
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2019-12-15
Presidential Campaigns written by Lisa McPartland and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-15 with Juvenile Nonfiction categories.
The position of president of the United States is an important one, but how does a person get elected president? First, people have to know who they are. To do that, candidates must announce their plan to run for a nomination and the presidency, and then they campaign. A perfect introduction for young readers, this book covers the details of the campaign trail, from grassroots organization to winning delegate support. Readers will learn about key historical figures in U.S. presidential elections. They will also learn how campaigns function today and the debates people have about whether they work well.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Media Politics
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Author : F. Christopher Arterton
language : en
Publisher: Free Press
Release Date : 1984
Media Politics written by F. Christopher Arterton and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Political Science categories.
Campaign For President
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Author : , The Institute of Politics
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2009-07-16
Campaign For President written by , The Institute of Politics and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-16 with Political Science categories.
Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2008 election edition is published for general audiences as well as college classrooms and campaign and media professionals.
Campaign For President
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Author :
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2013
Campaign For President written by and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Campaign management categories.
In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2012 race for the Republican nomination and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University's Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2012 is essential reading for anyone interested in the inner workings of national political campaigns.
Campaigning For President 2016
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Author : Dennis W. Johnson
language : en
Publisher: Routledge
Release Date : 2017-07-18
Campaigning For President 2016 written by Dennis W. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-18 with Political Science categories.
Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.
Presidential Races 2nd Edition
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Author : Arlene Morris-Lipsman
language : en
Publisher: Twenty-First Century Books
Release Date : 2011-08-01
Presidential Races 2nd Edition written by Arlene Morris-Lipsman and has been published by Twenty-First Century Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Juvenile Nonfiction categories.
American presidents have come from all walks of life. Some have had a lot of experience campaigning for office, while others have had almost none. In fact, the nation's first president—George Washington—didn't even run for office. He was chosen by a group of electors in 1789. More than 200 years later, campaigning for the United States' highest office takes years to plan, years to carry out, and a lot of money. Candidates must be prepared to rally supporters at live events across the nation, give hundreds of interviews and speeches, and create sophisticated communication strategies. No longer can candidates simply let their records speak for themselves. They must engage their competition—and the American voter—in vigorous debate 24/7, using robust advertising, strategic appearances, and social media messaging. Follow the changes in presidential campaign strategies from the nation's early leaders to twenty-first century contenders. Meet the personalities that have defined the office, from George Washington to Barack Obama, the nation's first African American president. Learn how strategies to pick candidates, raise money, run campaigns, sway voters, and elect leaders have evolved. And see if you can predict what lies ahead for Americans in upcoming presidential elections.
The American Campaign Second Edition
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Author : James E. Campbell
language : en
Publisher: Texas A&M University Press
Release Date : 2008
The American Campaign Second Edition written by James E. Campbell and has been published by Texas A&M University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.
Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.
Campaign For President
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Author : Institute of Politics HK School
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2017
Campaign For President written by Institute of Politics HK School and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Political Science categories.
In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2016 race for the Republican and Democratic nominations and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University's Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2016 is essential reading for anyone interested in the inner workings of national political campaigns.
Communicator In Chief
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Author : John Allen Hendricks
language : en
Publisher: Lexington Books
Release Date : 2010-01-14
Communicator In Chief written by John Allen Hendricks and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-14 with Political Science categories.
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.