Campaign Strategy And The Key To Political Longevity
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Campaign Strategy And The Key To Political Longevity
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Author : Laure Paquette
language : en
Publisher: Nova Publishers
Release Date : 2005
Campaign Strategy And The Key To Political Longevity written by Laure Paquette and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political Science categories.
Strategy is a simple and powerful method of analysis, it works in the abstract and it is new to most readers. Designed for the overburdened political operative, constituent steps of strategy are easy to understand, analyse or design once divested of their theoretical apparatus. Strategy's powers for coping with uncertainty and the unexpected are easily harnessed for the achievement of political success, and it is by this ease of application that the design of the present book may be judged. It is possible, for example, for the harried reader to go directly to the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that strategy can be a suitable foundation for the analysis and development of any electoral candidate's campaign, the significance of events in the course of that campaign, and the prescription of a course of action, strategic or tactical, for winning elections. By taking into account strategic interventions as well as strategic interactions, it is possible to run a successful campaign for parties or individual candidates. Strategy provides a useful forecasting tool for relations between all the actors who may be involved (individuals, groups, political parties, factions within those parties, governments at various levels, pressure groups and even election officials), which are fraught or otherwise difficult. This book is the most recent instalment in a series of books and articles introducing a new general theory of strategy and its applications to an audience primarily composed of non-strategists. The present series of books also fit into a broader oeuvre, integrated along three axes. The first axis focuses on the methodological and theoretical development of this new theory of strategy. The second axis presents several structured sets of case studies focusing on the various types of actors in political systems, broadly defined. The third axis presents a series of exercises and worksheets which pertain either to particular applications of strategy or which spans the intellectual development of a good strategist. This book covers both the first and third axes, explaining the use of strategy in election campaigns.
Political Marketing
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Author : Gary A. Mauser
language : en
Publisher: New York, N.Y., U.S.A. : Praeger
Release Date : 1983
Political Marketing written by Gary A. Mauser and has been published by New York, N.Y., U.S.A. : Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Political Science categories.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Political Campaign Strategy
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Author : Stephen Stockwell
language : en
Publisher:
Release Date : 2005
Political Campaign Strategy written by Stephen Stockwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political Science categories.
This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.
Campaign Craft
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Author : Michael John Burton
language : en
Publisher: Praeger
Release Date : 2010
Campaign Craft written by Michael John Burton and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Campaign management categories.
Campaign Craft, Fourth Edition begins with campaign planning and moves to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from street-level voter contact to emerging trends in political technology. The Fourth Edition provides an in-depth illustration of campaign strategy, including the latest in netroots organizing and Web 2.0 outreach. --Book Jacket.
Political Marketing
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Author : Kostas Gouliamos
language : en
Publisher:
Release Date : 2015-08-25
Political Marketing written by Kostas Gouliamos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-25 with Business & Economics categories.
A guiding principle in creating Political Marketinghas been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
The Electoral Strategies Of The Populist Parties In Bulgaria
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Author :
language : en
Publisher: Mariya Pencheva
Release Date :
The Electoral Strategies Of The Populist Parties In Bulgaria written by and has been published by Mariya Pencheva this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Election Campaign Ideas
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Author : Victor Wairiuko
language : en
Publisher:
Release Date : 2023-04-24
Election Campaign Ideas written by Victor Wairiuko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-24 with categories.
Mastering The Art Of Winning Political Elections
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Author : Victor Wairiuko
language : en
Publisher: Victor
Release Date : 2023-02-17
Mastering The Art Of Winning Political Elections written by Victor Wairiuko and has been published by Victor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-17 with History categories.
"Mastering the Art of Winning Political Elections: A Guide to Campaign Strategy and Voter Outreach" is the ultimate guide for anyone looking to run a successful political campaign. Written by experts in the field, this political book provides a comprehensive overview of key topics such as campaign strategy, voter outreach, messaging, fundraising, team building, and voter engagement. Inside this political books best seller, you'll find practical examples and case studies that demonstrate the strategies and tactics used by successful campaigns. From identifying your target voters to creating a clear and effective message, this book will give you the knowledge and tools you need to win your next political campaign. With "Mastering the Art of Winning Political Elections", you'll learn how to: Develop a campaign strategy that wins Reach and engage with your target voters Build a strong and effective campaign team Raise the funds you need to run a successful campaign Use technology to your advantage Build strong coalitions Develop a winning GOTV plan Barack Obama Case Study Don't let your campaign fall short, get your hands on this political book today and take your campaign to the next level. With the strategies and insights found in this political book, you'll be on your way to mastering the art of winning political elections. start winning today!
Winning Elections With Political Marketing
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Author : Philip Davies
language : en
Publisher: Routledge
Release Date : 2006
Winning Elections With Political Marketing written by Philip Davies and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising, Political categories.
Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.