Campaigning For Real Beauty Or Reinforcing Social Norms
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Campaigning For Real Beauty Or Reinforcing Social Norms
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Author : Sara J. Roedl
language : en
Publisher:
Release Date : 2010
Campaigning For Real Beauty Or Reinforcing Social Norms written by Sara J. Roedl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
This study examined the content of Dove's Campaign for Real Beauty ads in the context of the publications in which they ran. This textual analysis of a series of five Campaign for Real Beauty billboards, commonly referred to as the Dove Vote Ads, sought to determine whether the message of the Dove Vote Ads was consistent with the Campaign for Real Beauty's stated mission of societal change and widening the societal definition of beauty. While the textual analysis questioned whether there were conflicting messages inherent in the Dove Campaign for Real Beauty advertisements, the content analysis sought to determine whether there was a measurable change in the appearance of beauty ideals and gender portrayals after the introduction of the advertising campaign. This was accomplished through an examination of the 785 models that appeared in the September 2004 and 2008 issues of Cosmopolitan and Glamour. The manifest message of each advertisement, which encourages the audience to rethink standard notions of beauty, is contradicted by the latent themes. The five years between 2003 and 2008 saw a significant increase in diversity of the models shown in advertisements. Additionally, women were shown as more powerful in 2008. These shifts, if sustained over time, will serve as evidence of the social and cultural influence of advertising campaigns.
The Sage International Encyclopedia Of Mass Media And Society
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Author : Debra L. Merskin
language : en
Publisher: SAGE Publications
Release Date : 2019-11-12
The Sage International Encyclopedia Of Mass Media And Society written by Debra L. Merskin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Social Science categories.
The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.
Brand Strategy In Three Steps
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Author : Jay Mandel
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-06-03
Brand Strategy In Three Steps written by Jay Mandel and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-03 with Business & Economics categories.
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
Encyclopedia Of Health Communication
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Author : Teresa L. Thompson
language : en
Publisher: SAGE Publications
Release Date : 2014-04-18
Encyclopedia Of Health Communication written by Teresa L. Thompson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-18 with Reference categories.
From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. Features: Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of this exciting field, including such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field. A thematic Reader’s Guide groups related articles by broad topic areas as one handy search feature on the e-Reference platform, which also includes a comprehensive index of search terms. This A-to-Z three-volume reference is available in both print and online formats and is a must-have for libraries and researchers who seek comprehensive coverage of the theory, research, and applications of health communication.
Mediating Misogyny
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Author : Jacqueline Ryan Vickery
language : en
Publisher: Springer
Release Date : 2018-02-13
Mediating Misogyny written by Jacqueline Ryan Vickery and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Social Science categories.
Mediating Misogyny is a collection of original academic essays that foregrounds the intersection of gender, technology, and media. Framed and informed by feminist theory, the book offers empirical research and nuanced theoretical analysis about the gender-based harassment women experience both online and offline. The contributors of this volume provide information on the ways feminist activists are using digital tools to combat harassment, raise awareness, and organize for social and political change across the globe. Lastly, the book provides practical resources and tips to help students, educators, institutions, and researchers stop online harassment.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2023-11-18
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with Language Arts & Disciplines categories.
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Culture Social Class And Race In Public Relations
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Author : Damion Waymer
language : en
Publisher: Lexington Books
Release Date : 2012-09-27
Culture Social Class And Race In Public Relations written by Damion Waymer and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Language Arts & Disciplines categories.
Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, looks at “diversity in public relations” in a novel way. Several public relations books look at gender or transnational/global PR; however, this book foregrounds issues of culture, race, and class in public relations. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class.
Feminist Media Studies
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Author : Alison Harvey
language : en
Publisher: John Wiley & Sons
Release Date : 2019-11-20
Feminist Media Studies written by Alison Harvey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-20 with Social Science categories.
Feminist Media Studies is a cutting-edge introduction to the core and emerging theories, methods, and approaches in a field that has blossomed over the past twenty-five years. Adopting an intersectional approach – a framework concerning the interconnected character of oppression based on gender, race, class, and other constructed identities – Alison Harvey takes a global view of gendered practices in and around the media. She provides an accessible overview of classical and contemporary issues in media culture by exploring the past, present, and future of feminist media studies, accounting for changes in the media landscape, from digital technologies and globalized media systems to emergent inequalities, discourses, and practices. By engaging with research from a diverse body of scholarship, this book situates feminist media studies as vital to researching and analysing a range of significant issues. The go-to textbook for a new generation of students, as well as an important resource for scholars, Feminist Media Studies is both an exciting invitation to the field and a passionate call to arms.
Entrepreneurship Innovation And Sustainable Growth
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Author : Nader H. Asgary
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-20
Entrepreneurship Innovation And Sustainable Growth written by Nader H. Asgary and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-20 with Business & Economics categories.
Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business and strengthened the role of entrepreneurship in developed and developing countries. This new edition of Entrepreneurship, Innovation, and Sustainable Growth provides the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Updated throughout to take account of recent developments in topics such as environmental impacts, diversity and inclusion, and COVID-19, the book is a comprehensive and holistic approach to the theory, policy, and practice of entrepreneurship and innovation. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts. With new questions and exercises presented throughout in order to encourage discussion and problem-solving, quick summaries of the important concepts and definitions, and extensive support for lecturers and students, Entrepreneurship, Innovation, and Sustainable Growth, Second Edition, is ideal for students at undergraduate and postgraduate level.
The Best Look Of You
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Author : Hebooks
language : en
Publisher: Hebooks
Release Date :
The Best Look Of You written by Hebooks and has been published by Hebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.
"Unlock the secrets to self-confidence and personal style with 'The Best Look of You: A Personal Style and Fashion Guide for Confidence and Self-Love.' In this inspiring book, you'll embark on a transformative journey towards discovering your unique style, boosting your self-esteem, and embracing a wardrobe that reflects your inner beauty. With expert insights, practical tips, real-life stories, and a focus on body positivity, this guide empowers you to confidently navigate the world of fashion, make ethical choices, and celebrate your individuality. Whether you're a new mom, a young girl, or a woman of any age, 'The Best Look of You' offers a roadmap to express yourself authentically, love your body, and radiate confidence in every outfit. Elevate your style, elevate your self-esteem, and step into a world of styled confidence."