Campaigns On The Cutting Edge 2nd Edition
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Campaigns On The Cutting Edge 2nd Edition
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Author : Richard J. Semiatin
language : en
Publisher: CQ Press
Release Date : 2013
Campaigns On The Cutting Edge 2nd Edition written by Richard J. Semiatin and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Political Science categories.
Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels.
Campaigns On The Cutting Edge
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Author : Richard J. Semiatin
language : en
Publisher: CQ Press
Release Date : 2016-01-29
Campaigns On The Cutting Edge written by Richard J. Semiatin and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Political Science categories.
Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. In the thoroughly updated Third Edition, author Richard J. Semiatin looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.
Campaigns That Matter
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Author : Jay Wendland
language : en
Publisher: Lexington Books
Release Date : 2017-06-30
Campaigns That Matter written by Jay Wendland and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-30 with Political Science categories.
In Campaigns That Matter, Wendland explores the role of campaign visits in the 2008, 2012, and 2016 presidential nominating contests. He explores the strategy behind visits as well as their mobilization effects and impact on candidate preference.
Praeger Handbook Of Political Campaigning In The United States
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Author : William L. Benoit
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-02-22
Praeger Handbook Of Political Campaigning In The United States written by William L. Benoit and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-22 with Political Science categories.
This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
Presidential Road Show
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Author : Diane J. Heith
language : en
Publisher: Routledge
Release Date : 2015-12-03
Presidential Road Show written by Diane J. Heith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Political Science categories.
In The Presidential Road Show: Public Leadership in an Era of Party Polarization and Media Fragmentation, Diane J. Heith evaluates presidential leadership by critically examining a fundamental tenet of the presidency: the national nature of the office. The fact that the entire nation votes for the office seemingly imbues the presidency with leadership opportunities that rest on appeals to the mass public. Yet, presidents earn the office not by appealing to the nation but rather by assembling a coalition of supporters, predominantly partisans. Moreover, once in office, recent presidents have had trouble controlling their message in the fragmented media environment. The combined constraints of the electoral coalition and media environment influence the nature of public leadership presidents can exercise. Using a data set containing not only speech content but also the classification of the audience, Diane J. Heith finds that rhetorical leadership is constituency driven and targets audiences differently. Comparing tone, content, and tactics of national and local speeches reveals that presidents are abandoning national strategies in favor of local leadership efforts that may be tailored to the variety of political contexts a president must confront.
The Internet And The 2016 Presidential Campaign
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Author : Jody C Baumgartner
language : en
Publisher: Lexington Books
Release Date : 2017-08-22
The Internet And The 2016 Presidential Campaign written by Jody C Baumgartner and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-22 with Political Science categories.
Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
U S Media And Elections In Flux
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Author : David A. Jones
language : en
Publisher: Routledge
Release Date : 2016-02-26
U S Media And Elections In Flux written by David A. Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-26 with Political Science categories.
Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively. This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies. Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.
Dirty Deals 3 Volumes
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Author : Amy Handlin
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-09-16
Dirty Deals 3 Volumes written by Amy Handlin and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Political Science categories.
An encyclopedia unlike any other, this work focuses on lobbying, corruption, and political influence in America to inspire readers to think critically about the U.S. government and to appreciate the opportunities of citizenship. Even before the founding of the Republic, James Madison expressed the concern that special interest influence could become "adverse to the rights of other citizens [as well as] the permanent and aggregate interests of the community." In modern times, examples of lobbying scandals and corruption associated with political campaign contributions abound—and yet our political system can and does further the larger goals of American democracy. Suited for advanced high school students, undergraduates, and general readers, this set examines the three powerful forces that affect every level of government but typically operate out of public view. This three-volume work exhaustively covers the evolution and impact of lobbying, political influence, and corruption from the Colonial era to today. Volume 1 contains detailed scholarly essays on various aspects of lobbying, corruption, and political influence. Volume 2 comprises informative A–Z entries on people, events, laws, organizations, and legal decisions. The entries demonstrate the linkages among the topics but give equal attention to each as an independent influence on U.S. government and politics. Developments since 1990 and the extensive proliferation of the Internet and social media receive additional emphasis. Volume 3 contains primary documents that include executive orders, court cases, state and federal lobbying forms, and codes of conduct related to lobbying, campaign finance reform, and anti-corruption measures.
When The Nerds Go Marching In
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Author : Rachel K. Gibson
language : en
Publisher: Oxford University Press
Release Date : 2020-08-03
When The Nerds Go Marching In written by Rachel K. Gibson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-03 with Political Science categories.
Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new "data-driven" mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
Winning Elections In The 21st Century
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Author : Dick Simpson
language : en
Publisher: University Press of Kansas
Release Date : 2016-04-04
Winning Elections In The 21st Century written by Dick Simpson and has been published by University Press of Kansas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-04 with Political Science categories.
A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.