Canadian Advertising Rates Data
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Selling Themselves
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Author : Russell Johnston
language : en
Publisher: University of Toronto Press
Release Date : 2012-02-01
Selling Themselves written by Russell Johnston and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with History categories.
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Canadian Advertising Rates Data
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Author :
language : en
Publisher:
Release Date : 1986
Canadian Advertising Rates Data written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Advertising categories.
Business Information Sources
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Author : Lorna M. Daniells
language : en
Publisher: Univ of California Press
Release Date : 1976-01-01
Business Information Sources written by Lorna M. Daniells and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976-01-01 with Business & Economics categories.
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Marketing In Canada
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Author : Kenneth L. Fernandez
language : en
Publisher:
Release Date : 1981
Marketing In Canada written by Kenneth L. Fernandez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.
Marketing Research In Canada
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Author : René Y. Darmon
language : en
Publisher: Scarborough, Ont. : Gage Educational Publishing Company
Release Date : 1989
Marketing Research In Canada written by René Y. Darmon and has been published by Scarborough, Ont. : Gage Educational Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Billboard
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Author :
language : en
Publisher:
Release Date : 1986-05-03
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-05-03 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
The Role Of Advertising Agencies In Canada S Service Sector
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Author : Kristian S. Palda
language : en
Publisher:
Release Date : 1988
The Role Of Advertising Agencies In Canada S Service Sector written by Kristian S. Palda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.
From the back cover: Despite its modest size (total revenues about $1.5 billion), the sector's member firms play a crucial role in disseninating market information in Canada's economy. That role is described and analyzed here, with the backing of private and public statistics. No similar study of U.S. advertising agencies is available. The industry is well endowed with human capital, is technologically progressive and is probably as productive as its U.S. counterpart. The principal challenge it faces is not freer trade but the global standardization of advertising from the foreign headquarters of multinational enterprises.
The Economic Implications Of Advertising Rle Advertising
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Author : Otto John Firestone
language : en
Publisher: Routledge
Release Date : 2013-05-02
The Economic Implications Of Advertising Rle Advertising written by Otto John Firestone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Business & Economics categories.
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
The Entrepreneur S Guide To Advertising
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Author : James R. Ogden
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2009-12-22
The Entrepreneur S Guide To Advertising written by James R. Ogden and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-22 with Business & Economics categories.
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
Canadian Advertising In Action
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Author : Tuckwell
language : en
Publisher: Scarborough, Ont. : Prentice-Hall Canada
Release Date : 1992
Canadian Advertising In Action written by Tuckwell and has been published by Scarborough, Ont. : Prentice-Hall Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.