Canadian Marketing History
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Canadian Marketing History
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Author : Leighann Neilson
language : en
Publisher:
Release Date : 2011
Canadian Marketing History written by Leighann Neilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Canadian Marketing In Action
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Author : Keith J. Tuckwell
language : en
Publisher: Prentice Hall
Release Date : 2004
Canadian Marketing In Action written by Keith J. Tuckwell and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.
A History Of Marketing Research In Canada
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Author : Albert Breneman Blankenship
language : en
Publisher:
Release Date : 1985
A History Of Marketing Research In Canada written by Albert Breneman Blankenship and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing categories.
Canadian Marketing
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Author : Kenneth G. Hardy
language : en
Publisher: Scarborough, Ont. : Allyn & Bacon Canada
Release Date : 1994
Canadian Marketing written by Kenneth G. Hardy and has been published by Scarborough, Ont. : Allyn & Bacon Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Marketing Strategy 1st Edition
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Author : O. C. Ferrell
language : en
Publisher: Cengage Canada
Release Date : 2023-03-13
Marketing Strategy 1st Edition written by O. C. Ferrell and has been published by Cengage Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.
Selling Themselves
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Author : Russell Johnston
language : en
Publisher: University of Toronto Press
Release Date : 2012-02-01
Selling Themselves written by Russell Johnston and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with History categories.
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Canadian Marketing
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Author : Charles B. Weinberg
language : en
Publisher:
Release Date : 1991
Canadian Marketing written by Charles B. Weinberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
Problems In Canadian Marketing
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Author : Donald N. Thompson
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Problems In Canadian Marketing written by Donald N. Thompson and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Marketing In Canada
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Author : René Y. Darmon
language : en
Publisher:
Release Date : 1989
Marketing In Canada written by René Y. Darmon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
The Routledge Companion To Marketing History
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Author : D.G. Brian Jones
language : en
Publisher: Routledge
Release Date : 2016-01-29
The Routledge Companion To Marketing History written by D.G. Brian Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
