Capture The Mindshare And The Market Share Will Follow
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Capture The Mindshare And The Market Share Will Follow
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Author : L. Gill
language : en
Publisher: Springer
Release Date : 2017-03-08
Capture The Mindshare And The Market Share Will Follow written by L. Gill and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-08 with Business & Economics categories.
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Do It Speaking
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Author : David Newman
language : en
Publisher: HarperChristian + ORM
Release Date : 2020-01-07
Do It Speaking written by David Newman and has been published by HarperChristian + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? In Do It! Speaking, Newman shares advice that helps you: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Create Your Space
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Author : Said Aghil Baaghil
language : en
Publisher: iUniverse
Release Date : 2016-10-21
Create Your Space written by Said Aghil Baaghil and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-21 with Business & Economics categories.
If theres one thing in life thats constant, its change, and it isnt easy. But if your business continues to deny the changes around you, then you wont be in business much longer. You must constantly evolve and change, and that means breaking the rules of traditional marketing. Said Aghil Baaghil, who has advised senior executives at some of the worlds leading companies, shares ideas and strategies that can help you revitalize business with an unconventional approach to marketing. Learn how to: build momentum to carve out a niche in the market; brainstorm big ideas; identify new revenue sources; and cultivate a culture of innovation. Case studies on companies such as Apple, Uber, Rabea, Al Nahdi, and Al Baik offer deep insights on how to identify what your brand stands for to create a loyal following and accomplish business goals Get ready for an exciting journey that leads to a place your competitors have never been with the marketing insights and strategies in Create Your Space.
Trout On Strategy Capturing Mindshare Conquering Markets
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Author : Jack Trout
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2004-04
Trout On Strategy Capturing Mindshare Conquering Markets written by Jack Trout and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04 with Marketing categories.
If You Don't Have the Right Strategy, You're Toast And when you really need that perfect strategy there's only one place to turn marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation and in a business market where only the strong survive, we need Jack Trout s wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy.
The New Consumer Psychology
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Author : Sang Min (Leo) Whang
language : en
Publisher: Routledge
Release Date : 2015-10-23
The New Consumer Psychology written by Sang Min (Leo) Whang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Business & Economics categories.
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
The Mind Share Market
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Author : Nicolas Pujol
language : en
Publisher: Pujol Enterprises LLC
Release Date : 2011-03-08
The Mind Share Market written by Nicolas Pujol and has been published by Pujol Enterprises LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Business & Economics categories.
The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
Jack Trout On Strategy
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Author : Jack Trout
language : en
Publisher:
Release Date : 2004
Jack Trout On Strategy written by Jack Trout and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
India Today International
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Author :
language : en
Publisher:
Release Date : 2006-10
India Today International written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10 with India categories.
The Internet Strategic Plan
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Author : Martin A. Schulman
language : en
Publisher:
Release Date : 1997-02-27
The Internet Strategic Plan written by Martin A. Schulman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02-27 with Computers categories.
You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.
Winning Mindshare
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Author : John I. Todor
language : en
Publisher:
Release Date : 2001
Winning Mindshare written by John I. Todor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Customers categories.