Cara Laris Jualan Kuliner Via Media Sosial
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Cara Laris Jualan Kuliner Via Media Sosial
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Author : Puspita RM
language : id
Publisher: LAKSANA
Release Date :
Cara Laris Jualan Kuliner Via Media Sosial written by Puspita RM and has been published by LAKSANA this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Bisnis kuliner memang tidak ada matinya. Sayangnya, tidak semua pebisnis bernasib mujur bisa menjual produknya secara laris manis. Beberapa di antaranya sukses gulung tikar kehilangan pelanggan. Nah, buku ini hadir menguraikan berbagai strategi marketing produk kuliner melalui jalur online. Beberapa cara yang diuraikan di antaranya macam-macam cara promosi, memanfaatkan sosial media, membuka lapak yang aman di marketplace, dan berbagai trategi jitu lainnya yang mampu mendongkrak penjualan produk kuliner melalui dunia maya. Buku ini mengajak kita untuk menekuni dan merevisi kembali strategi bisnis kuliner di era digital. Perubahan adalah keniscayaan dan bersifat abadi. Bersiaplah para pebisnis, sebab kelezatan laba kuliner kita sebentar lagi akan membuat dapur produksi semakin mengepul wangi! Selamat membaca! Selling Point: 1. Ide Marketing Bisnis Kuliner dengan Media Sosial (Instagram, Facebook, Twitter, Pinterest, Google Plus) 2. Go Mobile! Marketing Bisnis Kuliner dengan Chating 3. Melejitkan Omzet Marketing Bisnis Kuliner dengan Marketplace, dll.
Hypnotic Writing
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Author : Joe Vitale
language : en
Publisher: John Wiley & Sons
Release Date : 2006-12-22
Hypnotic Writing written by Joe Vitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-22 with Business & Economics categories.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Facebook Advertising For Dummies
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Author : Paul Dunay
language : en
Publisher: John Wiley & Sons
Release Date : 2010-10-26
Facebook Advertising For Dummies written by Paul Dunay and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-26 with Business & Economics categories.
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
The Skills Of Negotiating
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Author : W. P. Scott
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1981
The Skills Of Negotiating written by W. P. Scott and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Communication in management categories.
The International Marketing Of Travel And Tourism
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Author : François Vellas
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-01-07
The International Marketing Of Travel And Tourism written by François Vellas and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
The Language Of New Media
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Author : Lev Manovich
language : en
Publisher: MIT Press
Release Date : 2002-02-22
The Language Of New Media written by Lev Manovich and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-22 with Social Science categories.
A stimulating, eclectic accountof new media that finds its origins in old media, particularly the cinema. In this book Lev Manovich offers the first systematic and rigorous theory of new media. He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media's reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as interface and database. Manovich uses concepts from film theory, art history, literary theory, and computer science and also develops new theoretical constructs, such as cultural interface, spatial montage, and cinegratography. The theory and history of cinema play a particularly important role in the book. Among other topics, Manovich discusses parallels between the histories of cinema and of new media, digital cinema, screen and montage in cinema and in new media, and historical ties between avant-garde film and new media.
Managing Brand Equity
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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 2009-12-01
Managing Brand Equity written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
Smes In Asian Developing Countries
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Author : Tulus Tahi Hamonangan Tambunan
language : en
Publisher: Springer
Release Date : 2009-08-28
Smes In Asian Developing Countries written by Tulus Tahi Hamonangan Tambunan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-28 with Business & Economics categories.
Analyzing the development of small and medium enterprises (SMEs) in Asian developing countries, the book is based on a survey of key literature and data on SMEs with the focus on; recent development, export performance, main constraints, competitiveness, innovation and technology transfer, and female entrepreneurs.
Marketing Principles
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1980
Marketing Principles written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Running Hot
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Author : Jayne Ann Krentz
language : en
Publisher: Penguin
Release Date : 2008-12-30
Running Hot written by Jayne Ann Krentz and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-30 with Fiction categories.
Undercover and on the hunt for a killer, two gifted psychics take passion to a whole new level in this electrifying New York Times bestselling Arcane Society novel. Luther Malone is an ex-cop who walks with a cane. Grace Renquist is a librarian who can read auras. Their only common link is the Arcane Society, the secretive paranormal organization that has teamed them up to find a killer. But even before they reach their hotel in Maui—where they’ll be posing as honeymooners—Grace and Luther feel the electric charge between them. Problem is, they need to remain vigilant day and night, because operatives for the underground group Nightshade are pouring into the luxury resort like there’s a convention. And these criminals aren’t just high-level sensitives: They’ve enhanced their talents with a potent—and unpredictable—drug. And as Grace knows all too well, if you don’t control your powers, your powers will control you....