Case Based Research In Tourism Travel Hospitality And Events
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Case Based Research In Tourism Travel Hospitality And Events
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Author : Marianna Sigala
language : en
Publisher: Springer Nature
Release Date : 2022-01-05
Case Based Research In Tourism Travel Hospitality And Events written by Marianna Sigala and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-05 with Business & Economics categories.
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Case Based Research In Tourism Travel And Hospitality
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2024-06-01
Case Based Research In Tourism Travel And Hospitality written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-01 with Business & Economics categories.
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn can help tourism scholars to build new theory for advancing tourism research and educational practices. Case study based research is well recognised for its ability to develop theories and to support pedagogical aims. This book explores the repercussions of COVID-19 on tourism in how this has magnified the need and the urgency to use case based research and teaching. COVID-19 has accelerated profound changes in the tourism industry that are demonstrated in transformed: consumer profiles and behaviours; industry structures, business models and operations; and tourism labour markets. Subsequently, tourism educators, providers and researchers are required to study and address the abovementioned changes by undertaking transformational tourism research that can challenge and shift existing theories and knowledge frontiers, help industry and academia alike to reset new industry standards; and 2) develop tourism graduates that meet the new industry requirements, are resilient, flexible and adaptable, they possess transferable knowledge and skills that can solve real industry problems. The aim of this book to meets the market gap of books focusing on case study based research and teaching and further expands to address the COVID-19 repercussions and opportunities for tourism research and case studies.
Case Based Research In Tourism Travel And Hospitality
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Author : Marianna Sigala
language : en
Publisher: Springer Nature
Release Date :
Case Based Research In Tourism Travel And Hospitality written by Marianna Sigala and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Management For Tourism Hospitality And Events
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Author : Nigel Evans
language : en
Publisher: Routledge
Release Date : 2015-01-30
Strategic Management For Tourism Hospitality And Events written by Nigel Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Business & Economics categories.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Marketing Research For The Tourism Hospitality And Events Industries
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Author : Bonita Kolb
language : en
Publisher: Routledge
Release Date : 2018-01-29
Marketing Research For The Tourism Hospitality And Events Industries written by Bonita Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-29 with Business & Economics categories.
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.
Strategic Management For Tourism Hospitality And Events
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Author : Nigel G. Evans
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-24
Strategic Management For Tourism Hospitality And Events written by Nigel G. Evans and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Business & Economics categories.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts. A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations. Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation. Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies. A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role. Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students. This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.
The Study Of Food Tourism Hospitality And Events
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Author : Sue Beeton
language : en
Publisher: Springer
Release Date : 2018-06-14
The Study Of Food Tourism Hospitality And Events written by Sue Beeton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.
An Spss Guide For Tourism Hospitality And Events Researchers
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Author : Rahul Pratap Singh Kaurav
language : en
Publisher: Routledge
Release Date : 2020-12-14
An Spss Guide For Tourism Hospitality And Events Researchers written by Rahul Pratap Singh Kaurav and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-14 with Business & Economics categories.
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action. Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.
Event Tourism
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Author : Donald Getz
language : en
Publisher:
Release Date : 2013
Event Tourism written by Donald Getz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Special events categories.
The Tourism Hospitality And Events Student S Guide To Study And Employability
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Author : Sally Everett
language : en
Publisher: SAGE
Release Date : 2020-11-11
The Tourism Hospitality And Events Student S Guide To Study And Employability written by Sally Everett and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-11 with Business & Economics categories.
A new, ′one-stop-shop′ textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.