Case Studies In Festival And Event Marketing And Cultural Tourism
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Case Studies In Festival And Event Marketing And Cultural Tourism
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Author : Jane Ali-Knight
language : en
Publisher:
Release Date : 2006
Case Studies In Festival And Event Marketing And Cultural Tourism written by Jane Ali-Knight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.
Event Tourism And Cultural Tourism
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Author : Larry Dwyer
language : en
Publisher: Routledge
Release Date : 2013-09-13
Event Tourism And Cultural Tourism written by Larry Dwyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.
Festival And Events Management
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Author : Ian Yeoman
language : en
Publisher: Routledge
Release Date : 2012-06-14
Festival And Events Management written by Ian Yeoman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
International Perspectives Of Festivals And Events
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Author : Jane Ali-Knight
language : en
Publisher: Routledge
Release Date : 2009-02-04
International Perspectives Of Festivals And Events written by Jane Ali-Knight and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-04 with Business & Economics categories.
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Focus On World Festivals
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Author : Chris Newbold
language : en
Publisher:
Release Date : 2016
Focus On World Festivals written by Chris Newbold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Festivals categories.
Focus on World Festivals: Contemporary case studies and perspectives provides the reader with a contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus this book can be utilised in several ways; to examine different types and genres of festivals across the world; to consider in detail specific festivals in specific contexts; to look at management and organisational issues in festival provision, and to illustrate debates and theories pertaining to festivals throughout the world. This book is a companion to 'Focus on Festivals', it is written by a varied mix of academics, practitioners and cultural commentators. It expands many of the central themes and issues to reach a global understanding of festivals. The key themes this book discusses are: * The nature of festivals, festivalisation and the growth of festival provision around the world * Interest in festival's potential economic, social, place-making and political impacts * Festivals as 'glocal' players * The relationship between festivals and tourism * The management and business of festivals in different locations responding to differing social, political and market contexts * The role of festivals in identity making *Festivals as sites of participation, co-creation and experiences It is a dynamic and indispensable text for students in arts and festivals management, events, tourism, creative industries, cultural and public policy, music industry and management courses as well as for festival and events managers, public authorities and existing and potential sponsors. Through the variety of festivals illustrated in this book, the reader will discover that much about the nature of festivals crosses borders, they are a recognisable and growing part of societal and cultural delivery around the globe; their impacts, economic, social and cultural are a major driver in their development; their popularity with audiences, arts organisations and performers is undiminished in this ever-expanding cultural phenomenon of festivals..
International Case Studies In Event Management
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Author : Judith Mair
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-01
International Case Studies In Event Management written by Judith Mair and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-01 with Business & Economics categories.
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more interactive teaching experience focused on ‘real world’ scenarios within the events industry. Each case study is logically structured and includes an aim and objectives, expected learning outcomes, required background knowledge, steps of implementation in class or online, as well as suggestions for further reading resources. Topics covered range from macro impacts of events on destinations to success criteria in event operations, with the aim of preparing future professionals and equipping them with the necessary skills and competencies to succeed within the events industry. Easy to use and international in scope, this volume is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Festival And Special Event Management
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Author : Johnny Allen
language : en
Publisher: John Wiley & Sons
Release Date : 2008-01-02
Festival And Special Event Management written by Johnny Allen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Business & Economics categories.
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Managing Events Festivals And The Visitor Economy
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Author : Michael B. Duignan
language : en
Publisher: CABI
Release Date : 2021-12-14
Managing Events Festivals And The Visitor Economy written by Michael B. Duignan and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-14 with Sports & Recreation categories.
This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and the visitor economy. Authors offer an array of philosophical, political, cultural, and ethical perspectives on how to achieve this across a range of contexts, from Cambodia, China, Egypt to the British cathedral city of Lincoln. Though recognising individual difference, each chapter unites in their common pursuit of supporting the United Nations Sustainable Development Goals (UNSDGs). This is significant as utilising the UNSDGs as a normative organising framework for how we all think about, plan, and manage a 'good' visitor economy is increasingly ubiquitous. It is with this in mind that each chapter provides explicit links to the UNSDGs and policy and/or practical implications, along with a series of critical self-assessment questions to reflect on the chapter's key arguments. This collection aims to satiate what appears to be an increasing appetite of readers and students alike who seek exposure to rigorous debate in and out of the classroom.
Festivals And Edutainment
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Author : Giulia Rossetti
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Festivals And Edutainment written by Giulia Rossetti and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
As the first collection of studies to explore the use of edutainment within festival experiences, this book extends current knowledge and understanding of festival experiences. Relying on a series of international case studies, this book offers readers unique and important insights that emphasise the benefit of edutainment activities for enhanced audience learning, engagement, and festival satisfaction. Although there is an ample amount of studies concerning festival experiences, as well as the use of edutainment within tourism, few have explored the use of edutainment within festival experiences. This oversight has created a lack in knowledge and understanding, despite the clear benefits of enjoyable learning experiences - edutainment. Moreover, it has created a gap between academia and practice, as the contributing authors have demonstrated, festivals are utilising edutainment to enhance their audience experience, yet scholars have failed to acknowledge this. In response to this oversight, the editors have assembled a carefully curated collection of chapters that include a wide range of international case studies, from science and food festivals to heritage and dark festivals. Through a variety of methodologies and methods, including interviews, observations, databases, netnography, and social media analysis in both face-to-face and digital interactions involving the festival participants, organisers, and other relevant stakeholders, the contributing authors have provided a well-rounded global perspective on how edutainment is applied within festival experiences. This book is valuable for scholars, festival organisers, policy makers and students interested in or studying festivals, events, edutainment and/or experience design. Other tourism industry scholars, professionals and students of, for example, visitor attractions, museums, theatre and hospitality services, may also find this book of value considering their established use of edutainment within their sectors.
Event Sponsorship
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Author : Ian McDonnell
language : en
Publisher: Routledge
Release Date : 2013-12-04
Event Sponsorship written by Ian McDonnell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Business & Economics categories.
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.