Cases In Public Relations Management
DOWNLOAD
Download Cases In Public Relations Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Cases In Public Relations Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Cases In Public Relations Management
DOWNLOAD
Author : Patricia Swann
language : en
Publisher: Routledge
Release Date : 2014-02-18
Cases In Public Relations Management written by Patricia Swann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with Business & Economics categories.
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Cases In Public Relations Management
DOWNLOAD
Author : Patricia Swann
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2008
Cases In Public Relations Management written by Patricia Swann and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren't always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.
Cases In Public Relations Strategy
DOWNLOAD
Author : Burton St. John III
language : en
Publisher: SAGE Publications
Release Date : 2018-08-02
Cases In Public Relations Strategy written by Burton St. John III and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Language Arts & Disciplines categories.
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Applied Public Relations
DOWNLOAD
Author : Kathy Brittain McKee
language : en
Publisher: Routledge
Release Date : 2010-03-17
Applied Public Relations written by Kathy Brittain McKee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-17 with Language Arts & Disciplines categories.
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.
Applied Public Relations
DOWNLOAD
Author : Kathy Brittain Richardson
language : en
Publisher: Routledge
Release Date : 2015-03-27
Applied Public Relations written by Kathy Brittain Richardson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students
Public Relations Practices
DOWNLOAD
Author : Patrick Jackson
language : en
Publisher: Prentice Hall
Release Date : 1995
Public Relations Practices written by Patrick Jackson and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Lærebøger categories.
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
Cases In Public Relations Management
DOWNLOAD
Author : Raymond Simon
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1994
Cases In Public Relations Management written by Raymond Simon and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Cases In Public Relations Management
DOWNLOAD
Author : Raymond Simon
language : en
Publisher: N T C Business Books
Release Date : 1994
Cases In Public Relations Management written by Raymond Simon and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Public relations categories.
Public Relations
DOWNLOAD
Author : Paul Baines
language : en
Publisher: Routledge
Release Date : 2004
Public Relations written by Paul Baines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.
Strategic Public Relations Management
DOWNLOAD
Author : Erica Weintraub Austin
language : en
Publisher: Routledge
Release Date : 2015-02-20
Strategic Public Relations Management written by Erica Weintraub Austin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-20 with Business & Economics categories.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.