Casi Di Comunicazione D Impresa Progetti Dell Executive Master Relazioni Pubbliche 2010
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Casi Di Comunicazione D Impresa Progetti Dell Executive Master Relazioni Pubbliche 2010
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2011-11-22T00:00:00+01:00
Casi Di Comunicazione D Impresa Progetti Dell Executive Master Relazioni Pubbliche 2010 written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22T00:00:00+01:00 with Business & Economics categories.
244.1.50
Progetti Di Brand Marketing Communication
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Author : Emanuele Invernizzi
language : it
Publisher: FrancoAngeli
Release Date : 2017-01-10T00:00:00+01:00
Progetti Di Brand Marketing Communication written by Emanuele Invernizzi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10T00:00:00+01:00 with Business & Economics categories.
244.1.76
Tv Tv
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Author : Roberto C. Provenzano
language : it
Publisher: FrancoAngeli
Release Date : 2012
Tv Tv written by Roberto C. Provenzano and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Performing Arts categories.
Progetti Di Comunicazione Di Corporate Storytelling
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Author : Emanuele Invernizzi
language : it
Publisher: FrancoAngeli
Release Date : 2015-11-26T00:00:00+01:00
Progetti Di Comunicazione Di Corporate Storytelling written by Emanuele Invernizzi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-26T00:00:00+01:00 with Business & Economics categories.
244.1.73
Relazioni Pubbliche E Comunicazione D Impresa
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Author : Claudio Montecchio
language : it
Publisher: Universitas Studiorum
Release Date : 2014-03-28
Relazioni Pubbliche E Comunicazione D Impresa written by Claudio Montecchio and has been published by Universitas Studiorum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-28 with Business & Economics categories.
L’evoluzione esponenziale e multidirezionale che ha presentato recentemente la letteratura scientifica in merito alle funzioni aziendali “Comunicazione d’impresa” e “Relazioni pubbliche”, nonché lo sviluppo dell’attività professionale corrispondente all’impiego sempre più strategico di tali funzioni, soprattutto nelle organizzazioni complesse, hanno ispirato la stesura di questo libro, il quale si prefigge di fornire un panorama completo ed aggiornato su metodi, strumenti e contenuti della professione di comunicazione, che risulti adeguato all’elevato grado di sviluppo che essa ha raggiunto nel supportare i processi decisionali delle imprese e nel favorirne il successo. Esso si propone come strumento di formazione per giovani impegnati nei percorsi universitari, tale da permettere loro un approccio alla materia sistemico e unitario, che risulta difficile all’interno del quadro attuale che presenta in merito sviluppi dottrinali e professionali frammentari. L’opera vuole rappresentare anche uno strumento di aggiornamento e di consultazione per professionisti, amministratori e imprenditori.
La Comunicazione D Impresa
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Author : Mauro Pecchenino
language : it
Publisher: Gius.Laterza & Figli Spa
Release Date : 2014-07-01T00:00:00+02:00
La Comunicazione D Impresa written by Mauro Pecchenino and has been published by Gius.Laterza & Figli Spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01T00:00:00+02:00 with Language Arts & Disciplines categories.
La comunicazione d’impresa è il sapere che caratterizza, in maniera particolare, i professionisti esperti in relazioni pubbliche e consente a un’azienda, anche di medie e piccole dimensioni, di elaborare e attivare flessibili ed efficaci strategie di integrazione e presenza sul mercato di riferimento. Applicata e praticata da anni in paesi come Stati Uniti, Gran Bretagna e Francia, solo di recente ha acquisito la giusta importanza anche in Italia. Il volume offre un’ampia panoramica teorica sull’argomento e passa in rassegna le diverse professionalità legate a questo settore, dalla pubblicità alle relazioni pubbliche, dalle promozioni e sponsorizzazioni al marketing diretto. Una serie di esempi pratici accompagnano la teoria, in un serrato confronto fra la situazione italiana e quella mondiale.
Digital Corporate Communication Le Cinque Leve Della Comunicazione D Impresa Nell Era Del Web
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Author : Mauro Pecchenino
language : it
Publisher: FrancoAngeli
Release Date : 2016-04-28T00:00:00+02:00
Digital Corporate Communication Le Cinque Leve Della Comunicazione D Impresa Nell Era Del Web written by Mauro Pecchenino and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-28T00:00:00+02:00 with Business & Economics categories.
640.14
The Future Of Excellence In Public Relations And Communication Management
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Author : Elizabeth L. Toth
language : en
Publisher: Routledge
Release Date : 2009-03-04
The Future Of Excellence In Public Relations And Communication Management written by Elizabeth L. Toth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Business & Economics categories.
The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
The Bled Manifesto On Public Relations
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Author : Betteke van Ruler
language : en
Publisher:
Release Date : 2002
The Bled Manifesto On Public Relations written by Betteke van Ruler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Sweet Reinforced And Fortified Wines
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Author : Fabio Mencarelli
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-16
Sweet Reinforced And Fortified Wines written by Fabio Mencarelli and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Technology & Engineering categories.
Wines from Grape Dehydration is the first of its kind in the field of grape dehydration - the controlled drying process which produces a special group of wines. These types of wine are the most ancient, made in the Mediterranean basin, and are even described in Herodotus. Until few years ago, it was thought that these wines – such as Pedro Ximenez, Tokai, Passito, and Vin Santo – were the result of simple grape drying, because the grapes were left in the sun, or inside greenhouses that had no controls over temperature, relative humidity or ventilation. But Amarone wine, one of the most prized wines in the world, is the first wine in which the drying is a controlled process. This controlled process – grape dehydration – changes the grape at the biochemical level, and involves specialist vine management, postharvest technology and production processes, which are different from the typical wine-making procedure. After a history of grape dehydration, the book is then divided into two sections; scientific and technical. The scientific section approaches the subjects of vineyard management and dehydration technology and how they affect the biochemistry and the quality compounds of grape; as well as vinification practices to preserve primary volatiles compounds and colour of grape. The technical section is devoted to four main classes of wine: Amarone, Passito, Pedro Ximenez, and Tokai. The book then covers sweet wines not made by grape dehydration, and the analytical/sensorial characteristics of the wines. A concluding final chapter addresses the market for these special wines. This book is intended for wineries and wine makers, wine operators, postharvest specialists, vineyard managers/growers, enology/wine students, agriculture/viticulture faculties and course leaders and food processing scientists