Category Creation
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Category Creation
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Author : Anthony Kennada
language : en
Publisher: John Wiley & Sons
Release Date : 2019-10-08
Category Creation written by Anthony Kennada and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Category Creation
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Author : Anthony Kennada
language : en
Publisher: John Wiley & Sons
Release Date : 2019-10-15
Category Creation written by Anthony Kennada and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Business & Economics categories.
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Play Bigger
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Author : Al Ramadan
language : en
Publisher: Hachette UK
Release Date : 2016-06-14
Play Bigger written by Al Ramadan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
Computer Accounting With Tally 7 2
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Author : Firewall
language : en
Publisher: Firewall Media
Release Date : 2006
Computer Accounting With Tally 7 2 written by Firewall and has been published by Firewall Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
From Categories To Categorization
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Author : Rodolphe Durrand
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-03-28
From Categories To Categorization written by Rodolphe Durrand and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-28 with Business & Economics categories.
This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
Conceptual Structures For Knowledge Creation And Communication
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Author : Aldo de Moor
language : en
Publisher: Springer Science & Business Media
Release Date : 2003-07-09
Conceptual Structures For Knowledge Creation And Communication written by Aldo de Moor and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-09 with Computers categories.
The book constitutes the refereed proceedings of the 11th International Conference on Conceptual Structures, ICCS 2003, held in Dresden, Germany in July 2003. The 23 revised full papers presented together with 5 invited papers were carefully reviewed and selected for presentation. The papers are organized in topical sections on the many facets of conceptual structures, logical and linguistic aspects, conceptual representation of time and space, deepening the formal theory and applications of conceptual structures.
Straight To The Point Tally Erp 9
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Author : Dinesh Maidasani
language : en
Publisher: Laxmi Publications, Ltd.
Release Date : 2010
Straight To The Point Tally Erp 9 written by Dinesh Maidasani and has been published by Laxmi Publications, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Encyclopedia Of Information Science And Technology Third Edition
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2014-07-31
Encyclopedia Of Information Science And Technology Third Edition written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Computers categories.
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Computerized Accounting With Tally
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-03-12
Computerized Accounting With Tally written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-12 with Business & Economics categories.
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Commerce Server 2000
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Author : Gopal Sreeraman
language : en
Publisher: Sams Publishing
Release Date : 2002
Commerce Server 2000 written by Gopal Sreeraman and has been published by Sams Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Sreeraman introduces concepts and capabilities new to Commerce Server 2000 and gives readers all the tools needed to implement Commerce Server solutions on their own systems. The book guides readers from installation through creation of a store by exploring various customization scenarios.