Celebrity And Mediated Social Connections
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Celebrity And Mediated Social Connections
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Author : Neil M. Alperstein
language : en
Publisher: Springer
Release Date : 2019-05-16
Celebrity And Mediated Social Connections written by Neil M. Alperstein and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-16 with Social Science categories.
Celebrity and Mediated Social Connections is a critical examination of the multiple realities of the mediated culture we traverse, extending from our imaginary inner worlds to the imagined communities of digital media. Chapters explore the dialogic at work when we connect with celebrities and internalize aspects of their personas due to the various social roles they serve within our everyday lives. What might begin as strong identification and internalization within our imaginary worlds, in this digital age, sometimes seeps out as we connect to celebrities, their fans, friends and followers in ways that were not formerly possible. The book contains topics that range from the degradation of micro-celebrities, the role of celebrities in promoting prescription drugs and their role in contemporary social movements. The common thread that runs through the book presents a mediated world that paradoxically allows if not encourages people to daydream, engage in stream of consciousness thinking and fantasize about celebrities, all while concurrently compelling us to engage in a digitally based objective world. The possibility of interaction on and through digital media intensifies the emotional connection between celebrity and fan. The more personal details one gives up, the closer we feel we become—digital intimacy based on the excessive self. Digital media entice us to engage and remain tethered to technology, staying continuously connected so as not to miss the latest post or meme. To suggest we should build a proverbial wall between the two—imaginary and objective worlds—runs counter to the reality of an always on, always connected culture in which we presently live.
Presumed Intimacy Parasocial Interaction In Media Society And Celebrity Culture
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Author : Chris Rojek
language : en
Publisher: John Wiley & Sons
Release Date : 2015-12-02
Presumed Intimacy Parasocial Interaction In Media Society And Celebrity Culture written by Chris Rojek and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-02 with Social Science categories.
‘Presumed intimacy’ refers to a relationship that requires instant trust, confidence, disclosure and the recognition of vulnerability. Chris Rojek investigates the impact of relationships of ‘presumed intimacy’, where audiences form strong identifications with mediated others, whether they be celebrities, political personae or online friends. Arguing that the way the media are able to manage these relationships is a significant aspect of their power structure, the core of the book is an investigation into the complicity of the media in encouraging presumed intimacy and the cultural, social and political consequences arising from this. Beyond this, it examines how intimacy is performed as a masquerade in many social settings – the scripts we follow in social settings that try to manufacture a shortcut to intimacy. A compelling look into mediated relationships in the network society, Presumed Intimacy will be a key contribution to the critical analysis of society, media and culture.
Performing Media Activism In The Digital Age
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Author : Neil Alperstein
language : en
Publisher: Springer Nature
Release Date : 2021-07-31
Performing Media Activism In The Digital Age written by Neil Alperstein and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-31 with Social Science categories.
Performing Media Activism in the Digital Age breaks new ground by conceptualizing activism as a performance extending beyond public space and the moment of public gatherings to consider the more extended view of social or political movements as mediated social connections. The book utilizes primary data extracted from social media platforms by applying a social network analysis (SNA) approach to the people, organizations, and media that are trying to advance their particular agendas, with an eye toward a better understanding of the ways in which social movements operate in a networked society. The goal of social network analysis is to identify social structures within a movement such as communities or clusters and it seeks to locate influence within those structures. Social network analysis as applied to media activism represents an interdisciplinary field that encompasses social psychology, sociology, as well as graph theory, which should suggest this book will be of interest to scholars and students in these and related fields. In the digital age, social network analysis represents a paradigm shift as analytical and data visualization tools can be applied in an interdisciplinary manner. By combining data science and sociology or cultural anthropology, one has the means to visualize networks of individuals and organizations engaged in a social movement, to see how movements are organized (structured) into communities, clusters, and niches, and to visualize power structures within social movements to see who is influencing a network over extended periods of time.
Marketing And Smart Technologies
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2021-03-09
Marketing And Smart Technologies written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Makeup In The World Of Beauty Vlogging
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Author : Clare Douglass Little
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-10-14
Makeup In The World Of Beauty Vlogging written by Clare Douglass Little and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14 with Social Science categories.
This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.
A Companion To Celebrity
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Author : P. David Marshall
language : en
Publisher: John Wiley & Sons
Release Date : 2015-12-14
A Companion To Celebrity written by P. David Marshall and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Social Science categories.
Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
Celebrity Philanthropy And Activism
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Author : Hilde Van Den Bulck
language : en
Publisher: Routledge
Release Date : 2018-03-21
Celebrity Philanthropy And Activism written by Hilde Van Den Bulck and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-21 with Social Science categories.
In recent years, celebrity philanthropy and activism has attracted much attention from the media, sparking a great deal of public interest. As exponents and endorsers of the marketisation and corporatisation of philanthropy and activism, globally renowned super-celebrities habitually lend their name, time and energy to a range of causes. They help raise awareness, generate funds and endeavour to evoke social and political responses to crucial societal issues. These can range from domestic violence, cancer prevention, climate change and transgender acceptance, to refugee problems and fighting poverty at home and abroad. But in what ways do (mediated communications about) these celebrities have the power to define what is going wrong in the world, who or what is to blame, how this can be solved and how this is to be evaluated morally and ethically? Does celebrity humanitarianism and activism serve to reinforce postcolonial power relations or does it help solve social problems, advancing traditional views on how society is, and should be, organised? Importantly, more than conceptual and empirical exploration of celebrity philanthropy and activism as such, this book analyses the mediated communication, the mediatised narratives that these endeavours provide. Combining insights from philanthropy and welfare regime studies, international politics and diplomacy, postcolonial studies, but also from marketing, from celebrity, star and fan studies, and from media, communication and cultural studies, this book critically analyses the mediated discourses and debates that celebrity philanthropy and activism provokes, and considers wider ethical and theoretical perspectives. It will be of interest to all scholars and students working in sociology, health and social care and social policy.
Mine Your Language
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Author : Abhishek Borah
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2024-03-18
Mine Your Language written by Abhishek Borah and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-18 with Business & Economics categories.
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
I M Your Fan
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Author : Jiahui Zhuang
language : en
Publisher:
Release Date : 2018
I M Your Fan written by Jiahui Zhuang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Celebrities in mass media categories.
Social media enable celebrity to interact with their followers and enable followers to build the relationship through the interaction. Former research has found that openness and perceived interactivity are antecedents for parasocial interaction. In order to investigate the way to increase users engagement in celebrity's social media page, this research examines the relationship between celebrity's posts employ openness and perceived interactivity, other users posts employ openness and perceived interactivity, parasocial interaction, parasocial relationship, and social media engagement. Survey data were collected from 595 followers of one Chinese celebrity through an online survey. The results indicate that neither celebrity's nor other users posts employ openness and perceived interactivity direct lead to users social media engagement. However, PSI and PSR, which increased by celebrity's and other users posts employ openness and perceived interactivity, have a positive relationship with users social media engagement. It provides support for the mediating role of PSI and PSR to social media engagement.
Learning Disability And Everyday Life
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Author : Alex Cockain
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-29
Learning Disability And Everyday Life written by Alex Cockain and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-29 with Social Science categories.
Learning Disability and Everyday Life brings into conversation ideas from social theory with “thick” descriptions of the everyday life of a middle-aged man with learning disabilities and autism. This book is markedly ethnographic in its orientation to the gritty graininess of everyday life—eating, drinking, walking, cooking, talking, and so on—in, with, and alongside learning disability. However, preoccupation with, the “small” coexists with a gaze intent upon capturing a bigger picture, to the extent that the things constituting everyday life are deployed as prisms through and with which to critically reflect upon the wider worlds of dis/ability and everyday life. Such attention to the small and the big—the micro and the macro—allows this book to explore the ordinary and everyday ways meanings about normalcy and abnormalcy, ability and disability, are put together, enacted, practised, made (up)—in the sense of constituting and fabricating—and, crucially, accomplished through and between people in specific, and invariably contingent, sociocultural, discursive, and material conditions of possibility. This book will be of specific interest not only to students and scholars of disability but also to persons with lived experiences of disability. This book will also be of interest to students and scholars of anthropology and sociology.