Celebrity Inc

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Celebrity Inc

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Author : Jo Piazza
language : en
Publisher: Open Road Media
Release Date : 2011-11-15

Celebrity Inc written by Jo Piazza and has been published by Open Road Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-15 with Business & Economics categories.

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

Index Of Trademarks Issued From The United States Patent And Trademark Office

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Author :
language : en
Publisher:
Release Date : 1957

Index Of Trademarks Issued From The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Trademarks categories.

Official List Of Section 13 F Securities

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Author :
language : en
Publisher:
Release Date : 1994

Official List Of Section 13 F Securities written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Securities categories.

Cumulative List Of Organizations Described In Section 170 C Of The Internal Revenue Code Of 1986

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Author :
language : en
Publisher:
Release Date : 1988

Cumulative List Of Organizations Described In Section 170 C Of The Internal Revenue Code Of 1986 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Charitable uses, trusts, and foundations categories.

Celebrity Capital

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Author : Barrie Gunter
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-09-25

Celebrity Capital written by Barrie Gunter and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Social Science categories.

Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as 'celebrity capital'. This means that celebrities are regarded as being able to add premium value to specific objects, events, and issues and hence render these items more valuable or effective. Employing an interesting and new approach to the growing scholarly interest in celebrity culture, Barrie Gunter uses the idea of value as expressed through the term 'capital'. Capital usually refers to the monetary worth of something. Celebrity capital however can be measured in economic terms but also in social, political and psychological terms. Research from around the world has been collated to provide an evidence-based analysis of the value of celebrity in the 21st century and how it can be systematically assessed. Including further reading for students, key points and end of chapter discussion questions, Gunter creates the first methodology to assess the value of fame.

Brands And Their Companies

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Author :
language : en
Publisher:
Release Date : 2000

Brands And Their Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business names categories.

Official Gazette Of The United States Patent And Trademark Office

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Author :
language : en
Publisher:
Release Date : 2002

Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Trademarks categories.

A Companion To Celebrity

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Author : P. David Marshall
language : en
Publisher: John Wiley & Sons
Release Date : 2015-12-14

A Companion To Celebrity written by P. David Marshall and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Social Science categories.

Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity

Directory Of Companies Required To File Annual Reports With The Securities And Exchange Commission Under The Securities Exchange Act Of 1934 Alphabetically And By Industry Groups

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Author :
language : en
Publisher:
Release Date : 1996

Directory Of Companies Required To File Annual Reports With The Securities And Exchange Commission Under The Securities Exchange Act Of 1934 Alphabetically And By Industry Groups written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Corporations categories.

Official Gazette Of The United States Patent Office

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Author : United States. Patent Office
language : en
Publisher:
Release Date : 1970

Official Gazette Of The United States Patent Office written by United States. Patent Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Patents categories.