Celebrity Influence
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Celebrity Influence
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Author : Mark Harvey
language : en
Publisher: University Press of Kansas
Release Date : 2018-01-12
Celebrity Influence written by Mark Harvey and has been published by University Press of Kansas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Political Science categories.
Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? Despite their lack of public policy experience, celebrities are certainly everywhere in the media, appealing on behalf of the oppressed, advocating policy change—even, in one spectacular case, leading the birther movement all the way to the White House. In this book Mark Harvey takes a close look into the phenomenon of celebrity advocacy in an attempt to determine the nature of celebrity influence, and the source and extent of its power. Focusing on two specific kinds of power—the ability to "spotlight" issues in the media and to persuade audiences—Harvey searches out the sources of celebrity influence and compares them directly to the sources of politicians' influence. In a number of case studies—such as Jolie and Ben Affleck drawing media attention to the civil war in the Democratic Republic of Congo; Bob Marley uniting warring factions in Jamaica; John Lennon networking with the new left to oppose Richard Nixon's re-election; Elvis Presley working with Nixon to counter anti-war activism—he details the role of celebrities working with advocacy groups and lobbying politicians to affect public opinion and influence policy. A series of psychological experiments demonstrate that celebrities can persuade people to accept their policy positions, even on national security issues. Harvey's analysis of news sources reveals that when celebrities speak about issues of public importance, they get disproportionately more coverage than politicians. Further, his reading of surveys tells us that people find politicians no more or less credible than celebrities—except politicians from the opposing party, who are judged less credible. At a time when the distinctions between politicians and celebrities are increasingly blurred, the insights into celebrity influence presented in this volume are as relevant as they are compelling.
Celebrity Culture And The Entertainment Industry In Asia
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Author : Vivienne Leung
language : en
Publisher:
Release Date : 2017
Celebrity Culture And The Entertainment Industry In Asia written by Vivienne Leung and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Celebrities categories.
How Celebrity Lives Affect Our Own
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Author : Carol M. Madere
language : en
Publisher: Lexington Books
Release Date : 2018-12-04
How Celebrity Lives Affect Our Own written by Carol M. Madere and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Social Science categories.
This book explores the ways celebrities affect culture and their audience. It covers celebrity suicide, postfeminism, health advice, advocacy, philanthropy, social media use, and Hollywood influence on Broadway. It also analyzes laws created to protect celebrities, even at the risk of infringing on their audience's First Amendment rights.
The Influence Of Celebrity Endorsements On The Buying Intension Of Young Consumers In India
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Author : Kunal Gaurav
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-12
The Influence Of Celebrity Endorsements On The Buying Intension Of Young Consumers In India written by Kunal Gaurav and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-12 with Business & Economics categories.
Project Report from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A+, , language: English, abstract: The universe of today is evolving quickly and India is no exception. Particularly after the opening up of the economy, the pace of progress that India and its people are encountering in their socio-social environment is mind boggling. Every brand attempts to steal at least fraction of a person’s time to inform him/her about the amazing and different attributes of the product at hand. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this, use of celebrity for endorsement of a brand is widely used marketing strategy. It has been uncovered amid the examination that whooping sums being paid by the advertisers to these celebrities are some place powerful. The main objective of this study is to analyze the impact of various constructs of celebrity endorsement on the buying intention of young consumer. There is two more objective of this study such as to identify the various constructs of celebrity endorsement and to now the consumer perception towards celebrity endorsement.
The Hollywood Connection
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Author : Heather E. Yates
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
The Hollywood Connection written by Heather E. Yates and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Political Science categories.
The Hollywood Connection argues that celebrity politics may matter in broader settings than previously understood. The questions presented in this collection are compelling and timely; the diverse methodologies and robust theoretical applications show the effects of fictional media on consumer audiences and implications for American politics.
Celebrity Culture
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Author : Ellis Cashmore
language : en
Publisher: Routledge
Release Date : 2006-10-16
Celebrity Culture written by Ellis Cashmore and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Social Science categories.
In this fascinating and topical beginners guide, Ellis Cashmore explores the intriguing issue of celebrity culture: its origins, its meaning and its global influence. Covering such varied perspectives as fame addiction, the ‘celebrification’ of politics and celebrity fatigue, Cashmore analyzes the relationship celebrity has with commodification and the consumer society, and investigates the new media and the quest for self-perfection. Cashmore takes readers on a quest that visits the Hollywood film industry of the early twentieth century, the film set of Cleopatra in the 1970s, the dressing room of Madonna in the 1980s, the burial of Diana in the 1990s, and the Big Brother house of the early 2000s. Author of Beckham and Tyson, Cashmore collects research, theory, and case studies en route as he explores the intriguing issue of celebrity culture: its origins, its meaning, and its global influence. Including reviews of existing literature, and an outline of key contemporary topics, this absorbing book skilfully explains why we have become so captivated by the lives and loves of the celebrity and, in so doing, presents the clearest, most comprehensive, wide-ranging, and accessible account of celebrity culture to date.
Celebrity Cultures
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Author : Lee Barron
language : en
Publisher: SAGE
Release Date : 2014-12-01
Celebrity Cultures written by Lee Barron and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Social Science categories.
What is celebrity? How do celebrities influence society? Why do we hang on their every word, tweet or status update? Celebrity Cultures offers a fresh insight into the field of celebrity studies by updating existing debates and exploring recent developments. From the PR campaigns of Alexander the Great and Julius Caesar to the election of Arnold Schwarzenegger as Governor of California, this book critically evaluates a number of diverse celebrity case-studies and considers what they reveal about contemporary global society. Taking into account issues such as gender, sexuality, ethnicity, economics, politics and the media, the book draws upon a range of cultural theorists including Theodore Adorno and Jean Baudrillard. Over the course of ten richly illustrated chapters, the book: Draws upon sociology, cultural theory, media analysis and celebrity commentary to explore and re-evaluate the study of celebrity. Examines the international appeal of celebrity including examples from India, China, South Korea and Indonesia. Includes chapter introductions identifying key points and annotated further reading suggestions. Celebrity Cultures is an invaluable resource for students of celebrity, media and cultural studies.
The Psychology Of Celebrity
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Author : Gayle Stever
language : en
Publisher: Routledge
Release Date : 2018-10-03
The Psychology Of Celebrity written by Gayle Stever and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Psychology categories.
Why are we fascinated by celebrities we’ve never met? What is the difference between fame and celebrity? How has social media enabled a new wave of celebrities? The Psychology of Celebrity explores the origins of celebrity culture, the relationships celebrities have with their fans, how fame can affect celebrities, and what shapes our thinking about celebrities we admire. The book also addresses the way in which the media has been and continues to be an outlet for celebrities, culminating in the role of social media, reality television, and technology in our modern society. Drawing on research featuring real life celebrities from the Kardashians to Michael Jackson, The Psychology of Celebrity shows us that celebrity influence can have both positive and negative outcomes and the impact these can have on our lives.
Celebrity Culture And The Entertainment Industry In Asia
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Author : Vivienne Leung
language : en
Publisher: Intellect (UK)
Release Date : 2017
Celebrity Culture And The Entertainment Industry In Asia written by Vivienne Leung and has been published by Intellect (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Celebrities categories.
This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.
Analyzing Parasocial Influence Of Celebrity Endorsement
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Author : Inessa Lotonina
language : en
Publisher:
Release Date : 2020-09-21
Analyzing Parasocial Influence Of Celebrity Endorsement written by Inessa Lotonina and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-21 with categories.
Social media plays an important part in modern society. Marketing professionals started to pay attention to social media in search for new ways to promote products and services online. One of the most recognized ways to promote the product is with the use of celebrity endorsement. Marketing scholars pinpointed that using celebrity endorsement for reaching Millennial consumers is very effective. During the process of endorsement, a publicly recognized person promotes the product by appearing with it in an advertisement. Celebrities appeared in product promotion ever since television set has become a necessary household item. Television viewers were highly interested in celebrities and researchers attempted to explain why the viewers are so captivated by them. In 1956, Horton and Wohl invented parasocial interactions theory to explain the phenomenon of fascination with celebrities. Horton and Wohl were the first to suggest that celebrities are effective in product promotion due to viewers' aspiration to be more similar to them.The purpose of this thesis is to explore how parasocial interactions shape consumer behavior of Russian Millennials. The research will pay close attention to psychological undertones of publicly recognized individuals' persuasion on their followers that influences their consumer behavior. Parasocial interactions between celebrity and their followers constitutes the research phenomenon of this thesis. Parasocial influence on consumers is still not clearly explained by the theoretical knowledge. An attempt to address this issue was made by parasocial interactions theory as well as by endorser source effect literature. However, recent research articles regarding parasocial interactions point out that new social media context creates a need for further investigation. Semi-structured interviews were used in this research, with overall twelve participants from Russia. All participants were female Millennials aged 25-28. Seven reoccurring themes were identified from the interview data, showcasing how parasocial interactions influenced consumer behavior of social media followers. These themes include pursuing celebrity experience, establishing high level of trust with celebrity, pursuing self-transformation through meaning-based consumption, adopting celebrity's lifestyle and habits, fulfilling the need to belong, stepping outside the consumption comfort zone and actively pursuing higher level of attractiveness. This research contributes to both parasocial interactions and celebrity endorsement literature by providing consumers' perspective on persuasiveness of social media endorsements. It was revealed that followers see celebrities that they emotionally engage with as trustable individuals and are willing to purchase their products without hesitation. As followers are open to try new products, it creates wide possibilities for marketers to utilize celebrity endorsement to its full potential. The biggest opportunity can be identified in endorsement of beauty and fashion products, since followers revealed great interest in enhancing their physical appearance. However, followers' trust must be maintained by celebrities choosing endorsements wisely and not engaging with promotion of non-related products.