Ceo Digital
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The Ceo S Digital Marketing Playbook
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Author : Thomas J. Donohoe
language : en
Publisher:
Release Date : 2019-11-15
The Ceo S Digital Marketing Playbook written by Thomas J. Donohoe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
The Ceo S Digital Survival Guide
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Author : Nathan Whittacre
language : en
Publisher:
Release Date : 2023-10-10
The Ceo S Digital Survival Guide written by Nathan Whittacre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Business & Economics categories.
Nathan Whittacre has seen it all! Through his many years of creating systems and processes to help businesses succeed, he has firsthand knowledge of what goes disastrously wrong when the right systems are not in place. His many stories from being "in the field" can be seen throughout the book, often when he is called into rescue businesses that have fallen prey to threats from both inside and outside the organization. But he helps CEOs to understand that the best solution to avoiding the dangers these threats consistently present is prevention. This book details all the systems available to do exactly that, and in which instances they are best employed.
Digital Business Transformation
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Author : Nigel Vaz
language : en
Publisher: John Wiley & Sons
Release Date : 2021-01-13
Digital Business Transformation written by Nigel Vaz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-13 with Business & Economics categories.
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
Future Ceo S Digital Data Request
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Author : Mateo Rodrigo Guerrero Estébanez
language : es
Publisher:
Release Date : 2019
Future Ceo S Digital Data Request written by Mateo Rodrigo Guerrero Estébanez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Digital Trailblazer
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Author : Isaac Sacolick
language : en
Publisher: John Wiley & Sons
Release Date : 2022-06-28
Digital Trailblazer written by Isaac Sacolick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with Business & Economics categories.
Invaluable stories and lessons that will help you tackle one of the most challenging jobs in technology and business – leading transformation In Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership, Isaac Sacolick, a technology leadership expert and a former CIO and CTO, delivers a hands-on guide to help technology and business professionals at all stages of their careers acquire the skills necessary to drive transformative change. With an eye-opening collection of stories and more than 50 lessons, Sacolick gives readers a view into what goes on behind-the-scenes in leading digital transformations. From tense IT Ops conference calls to make-or-break executive meetings, Sacolick presents the challenging scenarios faced by product, technology, and data leaders and helps readers learn to lead transformations and become Digital Trailblazers. In the book you will: Step out of your comfort zone and develop the management and leadership skills required to influence executives and win over detractors in driving technology changes Learn how to transform experiences, lead data driven organizations, and foster high performance teams Discover how to deliver innovation, empower agile self-organization, and evolve standard digital practices that drive culture changes in your organization A can’t-miss resource for product, technology, and data leaders – from those aspiring to leadership roles through vice presidents, CIOs, CTOs, and CDOs, Digital Trailblazer delivers real-word stories and need-to-know lessons that will accelerate your technology leadership journey.
Marketing For Ceos
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Author : Ben Legg
language : en
Publisher:
Release Date : 2016-04-11
Marketing For Ceos written by Ben Legg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with categories.
Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.
Make Disruption Work
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Author : Alexandra Jankovich
language : en
Publisher:
Release Date : 2018
Make Disruption Work written by Alexandra Jankovich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Unlocking Potential
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Author : Kshitij Urmil
language : en
Publisher: Independently Published
Release Date : 2024-04-29
Unlocking Potential written by Kshitij Urmil and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-29 with Business & Economics categories.
The Digital Odyssey In a world teeming with data streams, interconnected devices, and virtual realms, humanity stands at the cusp of a digital revolution unlike any witnessed before. The journey we embark upon is not just a technological evolution but a profound transformation of human civilisation-a saga of innovation, adaptation, and mastery in the digital age.Our story begins in the midst of a paradigm shift, where traditional boundaries blur, industries converge, and possibilities unfold exponentially. It is a narrative woven with threads of ambition, resilience, and ingenuity as organisations and individuals navigate the complexities of a rapidly changing digital landscape.The prologue to this digital odyssey sets the stage for exploration, discovery, and enlightenment as we delve into the realms of digital transformation. Here, the past intertwines with the future, lessons converge with aspirations, and challenges breed opportunities for those daring enough to embrace change and chart new frontiers.
The Ceo Of Technology
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Author : Hunter Muller
language : en
Publisher: John Wiley & Sons
Release Date : 2017-12-18
The Ceo Of Technology written by Hunter Muller and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-18 with Technology & Engineering categories.
The CIO playbook, with lessons from the world's best leaders The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment. These stories provide valuable lessons that don't come from a classroom, but only from the in-the-trenches experience of the world's best leaders—coupled with a groundbreaking leadership approach designed for the demands of today's markets, to give you the ultimate CIO handbook. You'll learn how to maximize the value of your greatest asset—your team—and how to drive performance to unprecedented levels. You'll discover how great leaders communicate business strategy across the modern enterprise, and become a driving force behind your organization's success. The IT industry is experiencing a seismic shift that is revolutionizing the way companies do business. The stakes are high, everything is in flux, and there are no guaranteed paths to success. Whether this revolution means crisis or opportunity is up to you; this book gives you a game-changing approach to IT leadership in the 21st century enterprise. Improve the quality of your leadership and strengthen the C-suite bond Attract top talent, build great teams, and align IT with overall strategic vision Become the indispensable leader who consistently drives achievement Integrate technology and business strategy to become a high-value CIO Modern CIOs face a radically new array of leadership challenges in today's ultra-competitive, highly volatile markets; are you capable of leading the charge to the top? The CEO of Technology offers a visionary approach and the wisdom of experience to help you join the ranks of great leaders.
Building Digital Culture
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Author : Daniel Rowles
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Building Digital Culture written by Daniel Rowles and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.