Marketing For Ceos
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What Really Counts For Ceos Connect The Dots Between Marketing Sales Regain Control Of Your Company S Roi
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Author : Gal S. Borenstein
language : en
Publisher: Gal Borenstein, Author
Release Date : 2008-10
What Really Counts For Ceos Connect The Dots Between Marketing Sales Regain Control Of Your Company S Roi written by Gal S. Borenstein and has been published by Gal Borenstein, Author this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10 with Business & Economics categories.
Borenstein uncovers the key challenges CEOs face and gives the tools needed to treat marketing as a science.
Marketing As Strategy
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Author : Nirmalya Kumar
language : en
Publisher: Harvard Business Press
Release Date : 2004-05-05
Marketing As Strategy written by Nirmalya Kumar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-05 with Business & Economics categories.
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Marketing For Ceos
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Author : Ben Legg
language : en
Publisher:
Release Date : 2016-04-11
Marketing For Ceos written by Ben Legg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with categories.
Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.
Strategic Marketing For Ceos Transform Your Marketing From A Financial Black Hole Into A Profit Generating Machine
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Author : Sian Burton
language : en
Publisher: Lotus Consulting
Release Date : 2019-12-05
Strategic Marketing For Ceos Transform Your Marketing From A Financial Black Hole Into A Profit Generating Machine written by Sian Burton and has been published by Lotus Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-05 with Business & Economics categories.
Do you have big growth objectives for the business you lead? Are you tired of throwing good money? Strategic Marketing for CEOs by Sian Burton brings together everything you need to know to build a marketing strategy that will actually deliver results - results you can see in your revenue and profits, not just in 'Likes' on Facebook!
Marketing For Ceos
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Author : Kyrylo Yevglyevskyy
language : en
Publisher:
Release Date : 2021-03-19
Marketing For Ceos written by Kyrylo Yevglyevskyy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-19 with categories.
Marketing for CEOs is a definitive guide to gaining a high-level understanding of the marketing activities that take place in most service and product companies. The book gives readers a clear step-by-step plan to build a stable customer acquisition and retention strategy based on four main approaches: inbound, outbound, referral, and networking. Unlike other marketing books, this book is specifically meant to bring clarity to CEOs and C-level teams about what goes on in sales, marketing, and account management processes. The book is written by a marketing practitioner who knows from personal experience what kinds of misunderstandings could affect the connection between the C-level and workforce of customer-related departments. It's not only about KPIs - it's mostly about organizing your sales and marketing and being satisfied receiving those KPI reports. In Marketing for CEOs, you will find: How to build inbound, outbound, referral, and networking Why you need mission, vision, and values, and how to craft them A step-by-step plan with examples on how to build or tweak your marketing strategy The exact explanation of how decision/sales/marketing funnels work Why you need to know your customer acquisition cost (CAC) and lifetime value (LTV) How to define what kind of content your prospects need at every stage of the decision process How to avoid miscommunication with the sales and marketing managers
Stop Random Acts Of Marketing Deliberate Practical Growth Strategies For Mid Market Ceos
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Author : Karen Hayward
language : en
Publisher: Lioncrest Publishing
Release Date : 2019-12-03
Stop Random Acts Of Marketing Deliberate Practical Growth Strategies For Mid Market Ceos written by Karen Hayward and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-03 with Business & Economics categories.
Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.
A Fresh Wave Of Marketing
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Author : Casey Gromer
language : en
Publisher:
Release Date : 2018-10-28
A Fresh Wave Of Marketing written by Casey Gromer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-28 with categories.
You're a visionary entrepreneur, and the core of your business is making an impact on the world. Finding a better way. Making a difference. Shaking up the status quo. -But even though the visionary in you can solve all the world's problems on a cocktail napkin over coffee, when it comes to getting your business over that next big hump: --You are burning out trying to move the needle on your profit--You feel out of control and, instead of controlling your business, your business is controlling you--You have lost your brand message in translation--You change directions so quickly that your team can't keep up--You have a fear of letting go--You are still so deep in the day-to-day of your business that you never have time for family or things you enjoy-A Fresh Wave of Marketing takes a different approach. Discover the marketing strategies, systems, and processes you need to step out of the daily marketing burnout and into your role as visionary leader of your business.
The Ceo S Guide To Marketing
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Author : Lonny Kocina
language : en
Publisher: Greenleaf Book Group
Release Date : 2017-10-24
The Ceo S Guide To Marketing written by Lonny Kocina and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Business & Economics categories.
This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
The Ceo S Digital Marketing Playbook
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Author : Thomas J. Donohoe
language : en
Publisher:
Release Date : 2019-11-15
The Ceo S Digital Marketing Playbook written by Thomas J. Donohoe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
The Perfection Of Marketing
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Author : James Connor
language : en
Publisher: Diamond Cutter Press
Release Date : 2008
The Perfection Of Marketing written by James Connor and has been published by Diamond Cutter Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of their clients. Skillfully written in narrative style, this book is a must have for any CEO who wants to grow a company through marketing. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.