The Perfection Of Marketing
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The Perfection Of Marketing
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Author : James Connor
language : en
Publisher: Diamond Cutter Press
Release Date : 2008
The Perfection Of Marketing written by James Connor and has been published by Diamond Cutter Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI. Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of their clients. Skillfully written in narrative style, this book is a must have for any CEO who wants to grow a company through marketing. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.
Scaling Lean
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Author : Ash Maurya
language : en
Publisher: Penguin UK
Release Date : 2016-06-14
Scaling Lean written by Ash Maurya and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources? You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
Marketing Action Plans
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Author : Morgan D. Rees
language : en
Publisher: iUniverse
Release Date : 2010-08-13
Marketing Action Plans written by Morgan D. Rees and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Business & Economics categories.
Is your business not reaching enough prospects, experiencing long sales cycles, or not seeing your marketing campaigns generating the revenue you expect? What if you could have instant access to preexisting plans, do more in less time, save money, and increase your ROI? Morgan Rees has put it all together in Marketing Action Plans, a concise, step-by-step book with bottom line guides and strategies that will take your company from invisible to remarkable. Its like having your own marketing department available to you, twenty-four hours a day, every day! Learn from Morgans experience with such notable brands as Philips Electronics, Norelco, Marantz, Magnavox, Citrix Online, Netgear, and Honeywell. Marketing Action Plans offers ready-to-use plans, processes, outlines, guidelines, booklets, templates, and forms that you can customize by simply filling in the details. Some customization will be necessary to fit the needs of your organization, but a substantial part of your plan, layout, and content are provided. Marketing Action Plans is a year-round resource tool. Its not the kind of book that sits on your bookshelf at home; rather, it is an important tool that can guide you through the development of plans for your company or organization. Enjoy your MAP to success.
Bred For Perfection
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Author : Margaret E. Derry
language : en
Publisher: JHU Press
Release Date : 2003-11-11
Bred For Perfection written by Margaret E. Derry and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-11 with History categories.
How did animal breeding emerge as a movement? Who took part and for what reasons? How do the pedigree and market systems work? What light might the movement shed on the assumptions behind human eugenics? In Bred for Perfection, Margaret Derry provides the most comprehensive and accessible book yet published on the human quest to improve and develop livestock. Derry, herself a breeder and trained historian of science, explores the "triangle" of genetics, eugenics, and practical breeding, focusing on Shorthorn cattle, show dogs and working dogs, and one type of purebred horse, the Arabian. By examining specific breeders and the animals they produced, she illuminates the role of technology, genetics, culture, and economics in the system of purebred breeding. Bred for Perfection also provides the historical context in which this system arose, adding to our understanding of how domestication works and how our welfare—since the dawn of time—has been intertwined with the lives of animals.
The Marketing Era
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Author : Kalman Applbaum
language : en
Publisher: Routledge
Release Date : 2004-06
The Marketing Era written by Kalman Applbaum and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06 with Business & Economics categories.
This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically.
The Context Marketing Revolution
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Author : Mathew Sweezey
language : en
Publisher: Harvard Business Press
Release Date : 2020-03-24
The Context Marketing Revolution written by Mathew Sweezey and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Embarrassment Of Product Choices 2
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Author : Michel Millot
language : en
Publisher:
Release Date : 2019
Embarrassment Of Product Choices 2 written by Michel Millot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business categories.
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or "technology" but for qualities of use and the environment. A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Childhood Under Siege
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Author : Joel Bakan
language : en
Publisher: Simon and Schuster
Release Date : 2011-08-09
Childhood Under Siege written by Joel Bakan and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-09 with Social Science categories.
Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents’ fears, and operate with callous disregard for children’s health and well-being. The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children’s intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children’s social and emotional worlds to compel them to spend more and more monetizable time online. America’s schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children’s chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that “there can be no keener revelation of a society’s soul than the way it treats its children.” The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors. Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices.
Startup Guide To Guerrilla Marketing A Simple Battle Plan For First Time Marketers
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Author : Jay Conrad Levinson
language : en
Publisher: Entrepreneur Press
Release Date : 2008
Startup Guide To Guerrilla Marketing A Simple Battle Plan For First Time Marketers written by Jay Conrad Levinson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.
The Perfection Of The Paper Clip
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Author : James Ward
language : en
Publisher: Atria Books
Release Date : 2020-04-21
The Perfection Of The Paper Clip written by James Ward and has been published by Atria Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-21 with Technology & Engineering categories.
Change the way you look at office supplies forever with this wonderfully enlightening and quirky exploration of the fascinating backstories of everyday objects, such as the humble and perfectly designed paper clip and the utilitarian, irreplaceable pencil. How many of humanity’s brightest ideas started out on a scrap of paper or in the margins of a notebook? In a delightfully witty and fresh voice, James Ward—cofounder of the Boring Conference and collector of the arcane—explores the secret histories of deskbound supplies, from pencils to fluorescent ink, and the gleaming reams of white paper we all take for granted, encouraging a deeper appreciation and fascination for the things that surround us each day. In the spirit of The Evolution of Useful Things and A History of the World in 100 Objects, Ward transforms the mundane into remarkable stories of invention, discovery, and even awe. The Perfection of the Paper Clip is “a hugely entertaining experience for the reader…this engaging book is an absolute must” (Booklist).