Chancen Und Risiken Der Digitalen Welt F R Die Strategische Markenf Hrung
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Chancen Und Risiken Der Digitalen Welt F R Die Strategische Markenf Hrung
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Author : Timo Genzen
language : de
Publisher: Grin Publishing
Release Date : 2016-12-28
Chancen Und Risiken Der Digitalen Welt F R Die Strategische Markenf Hrung written by Timo Genzen and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-28 with categories.
Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule Bremen (Fakultät 1 Wirtschaftswissenschaften), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Marken befinden sich heute mehr denn je im Fokus von Unternehmen, weil ihnen inzwischen eine immense Relevanz für den Unternehmenserfolg zugeschrieben wird. Gleichzeitig zeigt sich besonders in Massenmärkten die fehlende Differenzierungskraft vieler Marken. Durch dieses Dilemma ergeben sich viele Chancen und Ansatzpunkte für das Marketing. Die Aufgabe, wieder für mehr Differenzierungskraft der Marken zu sorgen, übernimmt innerhalb des Marketings der Teilbereich der Markenführung. Wir leben heutzutage alltäglich in einer wahrhaft digitalen Welt. Deshalb erscheint eine konzeptionelle Trennung von analog und digital auch in der Markenführung nicht mehr zweckmäßig. Das Thema Digitalisierung des Marketings ist für alle Unternehmen von Belang. Um die positiven sowie auch die negativen Aspekte des Themas klar gegenüberzustellen, hat sich der Autor für die Formulierung Chancen und Risiken der digitalen Welt für die strategische Markenführung entschieden.
Strategic Sustainability Analysis
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Author : Wolfgang Schade
language : en
Publisher: Nomos Verlagsgesellschaft Mbh & Company
Release Date : 2005
Strategic Sustainability Analysis written by Wolfgang Schade and has been published by Nomos Verlagsgesellschaft Mbh & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Sustainability constitutes the guideline for the European Transport Policy (ETP). The thesis develops a quantitative tool for strategic sustainability analysis of aspired and potential European transport policies. The tool integrates models of different scientific disciplines into one integrated assessment model that is based on System Dynamics methodology. This approach requires to develop micro-macro-bridges that link micro-level decision models e.g. modal choice for OD-relations, or modal investment decisions with the meso-level i.e. sectoral implications of these decisions and finally with the macro-level affecting GDP or employment. As input of the sustainability assessment the model provides a comprehensive and consistent set of indicators suitable to forecast policy impacts until 2020+. For policy evaluation different methods are suggested and a participatory policy process is sketched, that is geared to the process developed for Strategic Environmental Assessment (SEA).
The Real Price Of War
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Author : Joshua S. Goldstein
language : en
Publisher: NYU Press
Release Date : 2005-09
The Real Price Of War written by Joshua S. Goldstein and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with History categories.
Calculates and expounds on the costs to individual Americans of the War on Terror Are Americans in denial about the costs of the War on Terror? In The Real Price of War, Joshua S. Goldstein argues that we need to face up to what the war costs the average American—both in taxes and in changes to our way of life. Goldstein contends that in order to protect the United States from future attacks, we must fight—and win—the War on Terror. Yet even as President Bush campaigns on promises of national security, his administration is cutting taxes and increasing deficit spending, resulting in too little money to eradicate terrorism and a crippling burden of national debt for future generations to pay. The Real Price of War breaks down billion-dollar government expenditures into the prices individual Americans are paying through their taxes. Goldstein estimates that the average American household currently pays $500 each month to finance war. Beyond the dollars and cents that finance military operations and increased security within the U.S., the War on Terror also costs America in less tangible ways, including lost lives, reduced revenue from international travelers, and budget pressures on local governments. The longer the war continues, the greater these costs. In order to win the war faster, Goldstein argues for an increase in war funding, at a cost of about $100 per household per month, to better fund military spending, homeland security, and foreign aid and diplomacy. Americans have been told that the War on Terror is a war without sacrifice. But as Goldstein emphatically states: “These truths should be self-evident: The nation is at war. The war is expensive. Someone has to pay for it.”
Project Management In Product Development
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Author : George Ellis
language : en
Publisher: Butterworth-Heinemann
Release Date : 2015-09-11
Project Management In Product Development written by George Ellis and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-11 with Business & Economics categories.
Project Management in Product Development: Leadership Skills and Management Techniques to Deliver Great Products is written for new and aspiring project managers in product development. Although texts on project management are common, the material presented here is unique, instead focusing on product development, a challenging segment of project management because of the high level of uncertainty, the need for a robust set of problem-solving techniques, and a demand for broad cross-functional teams. The book also focuses on more than just project management techniques, including a thorough treatment of transformational and transactional leadership. Other topics covered include problem-solving techniques, development, and continuous improvement of processes required in product development, risk recognition and management, and proper communication with mangers and other stakeholders. Finally, project management techniques used in product development are presented, including the critical path method, scrum and XP, and Kanban/lean project development, along with the strengths and weaknesses of each. Provides ways to successfully manage product development projects by teaching traditional and advanced project management techniques like Gantt, CPM, Agile, Lean, and others Covers transformational and transactional leadership, how to create a vision and engage the team, as well as tactics on how to manage a complex set of tasks Uses a practical, common sense approach to the day-to-day activities of a project manager, including project planning, project process development, problem-solving, project portfolio management, reporting, and more Presents a thorough comparison of popular project management tools Includes many examples, cases, and side-bars that are included throughout the book
Competing For Capital
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Author : Bruce W. Marcus
language : en
Publisher: John Wiley & Sons
Release Date : 2005-03-04
Competing For Capital written by Bruce W. Marcus and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-04 with Business & Economics categories.
Praise for Competing for Capital "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD "More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession." --June Filingeri President of Comm-Partners LLC, Investor Relations Consultant, and Educator "Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies." --Robert C. Roeper Managing Director, VIMAC Ventures, LLC "As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way." --Donna L. Brooks, Esq. Partner, Shipman & Goodwin, LLP "Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style." --Dixie Watterson IR consultant, Communica Partners "Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization." --Mark Kollar Managing Director, Cubitt Jacobs & Prosek
Overcoming School Refusal
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Author : Joanne Garfi
language : en
Publisher: Australian Academic Press
Release Date : 2018-01-31
Overcoming School Refusal written by Joanne Garfi and has been published by Australian Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Education categories.
School refusal affects up to 5% of children and is a complex and stressful issue for the child, their family and school. The more time a child is away from school, the more difficult it is for the child to resume normal school life. If school refusal becomes an ongoing issue it can negatively impact the child’s social and educational development. Psychologist Joanne Garfi spends most of her working life assisting parents, teachers, school counsellors, caseworkers, and community policing officers on how best to deal with school refusal. Now her experiences and expertise are available in this easy-to-read practical book. Overcoming School Refusal helps readers understand this complex issue by explaining exactly what school refusal is and provides them with a range of strategies they can use to assist children in returning to school. Areas covered include: • types of school refusers • why children refuse to go to school • symptoms • short term and long term consequences • accurate assessment • treatment options • what parents can do • what schools can do • dealing with anxious high achievers • how to help children on the autism spectrum with school refusal
Research Design For Business Management
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Author : Siah Hwee Ang
language : en
Publisher: SAGE
Release Date : 2013-09-30
Research Design For Business Management written by Siah Hwee Ang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process. This book: contains conversation boxes which answer and discuss the typical research questions you may have focuses on the judgement calls that you will need to make in your research uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades
Museum Of Desires
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Author : Karola Kraus
language : en
Publisher: Gestalten
Release Date : 2011
Museum Of Desires written by Karola Kraus and has been published by Gestalten this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Art, Modern categories.
The book "Museum der W�nsche" presents highlights from the mumok's collections (Wassily Kandinsky, Paul Klee, Alberto Giacometti, Piet Mondrian, Frantisek Kupka, Ren� Magritte, Pablo Picasso, etc.) together with works that are still available in the market and might complement and expand the collections in thematic terms. Given the scant acquisitions budgets that now hamper efforts to purchase additional works of art at almost all museums, this form of presentation is an ideal way to win the support of private patrons and sponsors. The museum hopes to buy works by Cy Twombly, Dan Flavin, Blinky Palermo, and Fred Sandback, among others; by acquiring art by younger artists such as Monika Sosnowska, Phil Collins, Tacita Dean, and Stephen Prina, it wishes to open its doors to the twenty-first century.
Safeguarding Fundamental Rights In Digital Systems
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Author : Udo Di Fabio
language : en
Publisher:
Release Date : 2016-08
Safeguarding Fundamental Rights In Digital Systems written by Udo Di Fabio and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08 with categories.
Elements Of Chemistry
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Author : William Allen Miller
language : en
Publisher:
Release Date : 1855
Elements Of Chemistry written by William Allen Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1855 with Chemistry categories.