Changing The Culture To A Customer Centric Organization
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Changing The Culture To A Customer Centric Organization
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Author : Ginger Levin
language : en
Publisher:
Release Date : 2014
Changing The Culture To A Customer Centric Organization written by Ginger Levin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Corporate culture categories.
The Project Management Institute (PMI) points out in its "Pulse of the profession®" report that too many programs and projects fail to meet customer expectations, and the result is a decrease in customer satisfaction, cost overruns, decreased morale and productivity, and lost investment. It is time to actively engage customers throughout and to change the organization's culture, whether it is for profit or not for profit, to one which is customer focused. The goal is to anticipate customer requirements and then involve customers in the process from the beginning until and even after the program or project is complete. To do so means changing the culture of the organization to reverse the declining trends now apparent across the globe. This paper describes why a customer-centric organization is one to embrace, discusses key roles to make it successful in this mode, and presents guidelines to facilitate its adoption.
Develop A Customer Focused Culture
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Author : Milford Henrick
language : en
Publisher:
Release Date : 2021-03-06
Develop A Customer Focused Culture written by Milford Henrick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-06 with categories.
Why do so many companies struggle to get customer-centricity right? The most common, and perhaps the greatest, barrier to customer-centricity is the lack of a customer-centric organizational culture. At most companies, the culture remains product-focused or sales-driven, or customer-centricity is considered a priority only for certain functions such as marketing. To successfully implement a customer-centric strategy and operating model, a company must have a culture that aligns with them -- and leaders who deliberately cultivate the necessary mindset and values in their employees. The book's content has 3 main parts: Part 1: Culture Is the Key to Outstanding Customer Service Chapter 1 How Corporate Culture Guides Your Employees' Actions Chapter 2 Why Culture Initiatives Often Fail Part 2: Building a Customer-Focused Culture Chapter 3 Defining Your Culture Chapter 4 Engaging Employees with Your Culture Part 3: Changing Your Company's Service DNA Chapter 5 Aligning Your Business Around a Customer-Focused Culture Chapter 6 Setting Goals That Drive Your Culture Chapter 7 Hiring Employees Who Will Embrace Your Culture Chapter 8 Training Employees to Embody Your Culture Chapter 9 Empowering Employees to Support Your Culture Chapter 10 How Leadership Can Make or Break Your Culture Chapter 11 A Customer-Focused Example Chapter 12 Making the Commitment to a Customer-Focused Culture
Handbook On Customer Centricity
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Author : Robert W. Palmatier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook On Customer Centricity written by Robert W. Palmatier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
The Customer Culture Imperative A Leader S Guide To Driving Superior Performance
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Author : Linden Brown
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-12-06
The Customer Culture Imperative A Leader S Guide To Driving Superior Performance written by Linden Brown and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-06 with Business & Economics categories.
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Customer Centric Leadership 8 Principles For A Customer Centric Culture
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Author : Sydney Brouwer
language : en
Publisher:
Release Date : 2019-03-10
Customer Centric Leadership 8 Principles For A Customer Centric Culture written by Sydney Brouwer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-10 with Business & Economics categories.
Every organization is aware of the importance of customer-centricity. Delivering a great customer experience is a priority for many companies. To achieve this, all sorts of methods are used to take the customer experience to the next level. However, too little attention is paid to one key aspect: leadership.In this book, Sydney Brouwer links customer-centricity and leadership. He zooms in on the role of the leader. After all, as a leader you are responsible for creating a culture that encourages everyone to understand and act on the interest of the customer. What should a leader do to make customer experience a priority for everyone in the organization? How can he enable and encourage customer-centric behavior? By using inspiring cases and examples from companies like Disney, citizenM and BMW, Sydney takes you on a journey along eight principles that will help leaders build a customer-centric culture. A culture that creates enthusiastic customers and employees.
Using Information To Develop A Culture Of Customer Centricity
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Author : David Loshin
language : en
Publisher: Elsevier
Release Date : 2013-11-22
Using Information To Develop A Culture Of Customer Centricity written by David Loshin and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-22 with Computers categories.
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Using Information To Develop A Culture Of Customer Centricity
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Author : David Loshin
language : en
Publisher:
Release Date : 2013
Using Information To Develop A Culture Of Customer Centricity written by David Loshin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Industrial management categories.
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Creating A Customer Centered Culture
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Author : Robin L. Lawton
language : en
Publisher: ASQ Quality Press
Release Date : 1993
Creating A Customer Centered Culture written by Robin L. Lawton and has been published by ASQ Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumer satisfaction categories.
Creating a Customer-Centered Culture shows you how to successfully apply existing traditional management tools to knowledge and service work. it teaches you to think like customers so you can implement an organizational culture transformation on your way to total quality management in a jargon-free, step-by-step way.
Managing Service Excellence
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Author : C William Crutcher
language : en
Publisher:
Release Date : 2017-12-08
Managing Service Excellence written by C William Crutcher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-08 with categories.
What is the one thing that all businesses depend on? Customers. What could be more important, then, to your organization's enduring success than a solid, well-planned and executed customer service strategy--a philosophy and culture that show customers that they are the reason you are in business in the first place? As this book reveals, we are all in the business of serving customers, whether they be external or internal to your organization. It therefore behooves each of us to understand and practice the principles of service excellence. Managing Service Excellence is a comprehensive guidebook for creating and maintaining a customer-centric organization. Through chapters focusing on specific skill sets, real-world examples, and review questions, this book details how to create a satisfied customer and keep them for life. In clear, accessible language, Crutcher covers every aspect of service--from effective planning, communication, teaming, and coaching strategies, to managing change, strengthening critical thinking and problem-solving skills, and leveraging customer feedback to drive business improvement and innovation. With extensive experience in C-level and higher education roles, Crutcher helps us understand what customers really want and need, what drives their individual behavior, and how to best customize our service approach accordingly. In a world where technology is constantly changing the business landscape, this book serves as a timeless resource on the fundamentals of customer service. There will never be a substitute for the competitive advantage that integrity, competence, and relationship-building provide. As Crutcher writes, "If you build it, they will come" may work in the movies, but in real life, success requires a consistent effort in the field of customer service. Managing Service Excellence provides the keys.
Customer Centricity
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Author : Peter Fader
language : en
Publisher:
Release Date : 2012
Customer Centricity written by Peter Fader and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business planning categories.
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.