Chasing Cool
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Chasing Cool
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Author : Noah Kerner
language : en
Publisher: Simon and Schuster
Release Date : 2007-05-01
Chasing Cool written by Noah Kerner and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-01 with Business & Economics categories.
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL
Fashion Wise
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Author : Maria Vaccarella
language : en
Publisher: BRILL
Release Date : 2019-01-04
Fashion Wise written by Maria Vaccarella and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-04 with Social Science categories.
This volume was first published by Inter-Disciplinary Press in 2013. Fashion-Wise offers an interdisciplinary and transcultural approach to the phenomenon of fashion, investigating its historical, socio-political and artistic aspects. The chapters collected in the volume discuss fashion in the contexts of personal and national identity, gender politics, phenomenology, psychoanalysis, history, consumer culture, ethics, education, performance studies, authenticity, disability studies, sport and celebrity culture. The authors included in this seven-part volume not only comment on the ways in which we have been ‘consuming’ fashion across centuries and cultures but also explore its relevance as a critical subject in cultural studies.
Chasing Cool Dvd Book
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Author : Brett Rickey
language : en
Publisher:
Release Date : 2008-07
Chasing Cool Dvd Book written by Brett Rickey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07 with categories.
Our culture is obsessed with being 'cool.' We strive for the next big thing, the newest look, the most impressive accomplishment; and as a result our lives are overscheduled, overworked, and filled with debt. What is the driving force underneath much of the busyness seen in our lives today? Why have we so easily bought into the importance of being 'cool'?Chasing Cool is a thoughtful, funny, and challenging exploration into the damaging web of self-centeredness and image control. Brett Rickey exposes the attitudes and misconceptions that often cause good people to get caught up in cool by relating the timeless Bible lessons learned by the Israelites to our lives today. He helps readers identify the pursuits of their hearts so they can start chasing what really matters.This resource includes a copy of the book, Chasing Cool: Examining the Pursuits of Your Heart, and a DVD containing six short video lessons, which correspond to the book's various chapters.This unique packing is part of the In Sight Media Series, which combines insightful book content with stimulating visual instruction. This is a great resource for adult Sunday School classes, small-group discussions, and sermon enhancement.As part of the inSIGHTmedia Series, this resource includes:A copy of the featured book, Chasing CoolA DVD containing 10-minute video lessons, which correspond to the book's various chaptersA printable leader's guide- also included on the DVD- which will enhance group discussion and study
Chasing Cool
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Author : Brett Rickey
language : en
Publisher:
Release Date : 2007
Chasing Cool written by Brett Rickey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Spirituality categories.
In Chasing Cool, Rickey helps us rediscover what our true pursuits are and realize what a life we can have with Christ...
Unleashed
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Author : Harding, Simon
language : en
Publisher: Policy Press
Release Date : 2012-08-29
Unleashed written by Harding, Simon and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-29 with Social Science categories.
This is the first book in the UK or US to set on record the recent cultural phenomenon of the use of certain dog breeds - both legal and illegal - to 'convey status' upon their owners. Such dogs are easily visible on social housing estates throughout the UK and in projects in the USA and provide acquired authority, respect, power and control. However they are increasingly linked to urban street gangs as 'Weapon Dogs' and present a danger to the ordinary public especially those using parks and open spaces with increased injuries being presented at UK hospitals. Though initially slow to react, local and statutory authorities are now seeking to address the issue through action plans and interventions. Written in a fresh, engaging and accessible style, this unique book contextualizes the phenomenon in terms of sociology, criminology and public policy. It considers a complex mix of urban and social deprivation, social control of public space and the influence of contemporary media imagery and 'gangsta' culture. It will make essential reading for academics and policy makers in criminology and criminal justice and those working with animal rights/animal welfare groups.
Street Style
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Author : Brent Luvaas
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-04-07
Street Style written by Brent Luvaas and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-07 with Social Science categories.
Winner of the 2019 John Collier Jr Award Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week. Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.
Brandweek
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Author :
language : en
Publisher:
Release Date : 2007
Brandweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
What Great Brands Do
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Author : Denise Lee Yohn
language : en
Publisher: John Wiley & Sons
Release Date : 2013-11-20
What Great Brands Do written by Denise Lee Yohn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-20 with Business & Economics categories.
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Chasing Kassie
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Author : Cassie Colton
language : en
Publisher: mystic marigold publishing LLC
Release Date : 2023-09-26
Chasing Kassie written by Cassie Colton and has been published by mystic marigold publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with Fiction categories.
Kassie Stanton flees the mountain where she's been safe for months. What she hadn't counted on was falling in love with her rescuer. However, she's determined to face the man responsible for hurting her family. James Stanton and his enemies have other plans. Chase Winters is determined to protect the woman he loves and give her back her life...even if he disagrees with her decisions. When she is kidnapped, he knows his team is her only chance at rescue. But will she trust him enough to let him save her? Does she love him enough to fight for them?
The Journal Of The American Chamber Of Commerce In Japan
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Author :
language : en
Publisher:
Release Date : 2007
The Journal Of The American Chamber Of Commerce In Japan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Industries categories.