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Chefsache Vertriebseffizienz


Chefsache Vertriebseffizienz
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Chefsache Vertriebseffizienz


Chefsache Vertriebseffizienz
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Author : Dominik Fürtbauer
language : de
Publisher: Springer-Verlag
Release Date : 2017-01-03

Chefsache Vertriebseffizienz written by Dominik Fürtbauer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.


Das Fachbuch stattet Vertriebsmitarbeiter mit einem Ideenkoffer an Vertriebsmethoden aus, um den künftigen Kundenanforderungen am Markt gerecht zu werden. Auf Grund der Globalisierung und Technologisierung haben sich die Vertriebsstrategien in den letzten Jahren massiv verändert. Die Generation Y verkauft anders als die Generation X. Social-Media-Vertrieb steckt immer noch in den Kinderschuhen, wird aber von Jahr zu Jahr wichtiger. Die herkömmlichen Vertriebsmethoden müssen überdacht und angepasst werden. Fünf Vertriebsprofis aus drei Ländern im Alter von 25-55 Jahren zeigen auf, welche Vertriebswege morgen zum Erfolg führen.



Praxisbuch Vertrieb


Praxisbuch Vertrieb
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Author : Markus Milz
language : de
Publisher: Campus Verlag
Release Date : 2017-01-12

Praxisbuch Vertrieb written by Markus Milz and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-12 with Business & Economics categories.


Der effiziente Vertrieb In der Produktion folgt ein Schritt logisch auf den anderen - das Gleiche kann im Vertrieb gelingen. Dieses Buch zeigt wie: indem die Kernprozesse des Vertriebs vollständig in Sollprozesse überführt und deren Etappen auf konkrete Ziele, Handlungen, Verantwortlichkeiten und Maßnahmen heruntergebrochen werden. Der Autor erläutert, wie ein professioneller, kontinuierlicher Verbesserungsprozess (KVP) erstmals auch im Vertrieb möglich wird. So wird das gesamte Unternehmen in einen einzigartigen Organismus verwandelt, dessen Handeln vom Vertrieb bis zur Auslieferung und zum After-Sales-Service wie aus einem Guss erfolgt.



Sales Enablement


Sales Enablement
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Author : Byron Matthews
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-01

Sales Enablement written by Byron Matthews and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Business & Economics categories.


Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.



Template Based Management


Template Based Management
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2020-10-29

Template Based Management written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.


The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice.



Perspectives On Corporate Citizenship


Perspectives On Corporate Citizenship
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Author : Jörg Andriof
language : en
Publisher: Routledge
Release Date : 2017-09-29

Perspectives On Corporate Citizenship written by Jörg Andriof and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Business & Economics categories.


A number of disparate but interconnected forces such as deregulation and globalization, rapid advances in communications technology and the rise in the power of the consumer and civil society have now combined to bring corporate responsibility to prominence in many corporate boardrooms. In this information age, the ramifications of not addressing best practice in environment, workplace, marketplace and community could range from bad press coverage to complete market exclusion. These are perilous times for the social construct of modern capitalism.In today's society successful companies will increasingly be those that recognize that they have responsibilities to a range of stakeholders that go beyond compliance with the law. If in the past the focus was on enhancing shareholder value, now it is on engaging stakeholders for long-term value creation. This does not mean that shareholders are not important, or that profitability is not vital to business success, but that in order to survive and be profitable a company must engage with a range of stakeholders whose views may vary greatly. If in the past corporate social responsibility was simply seen as profitability plus compliance plus philanthropy, now responsible corporate citizenship means companies being more aware of and understanding the societies in which they operate. This means senior executives and managers being able to deal with a wide range of issues including greater accountability, human rights abuses, sustainability strategies, corporate governance codes, workplace ethics, stakeholder consultation and management.The aim and scope of Perspectives on Corporate Citizenship is to help capture and distil these and other emerging trends in terms of content, context and processes, in one concise volume. With contributions from the *crème de la crème* of leading thinkers from around the world, Perspectives on Corporate Citizenship is essential reading for students, scholars and all serious thinkers on one of the most critical issues of our time.



Building A Winning Sales Force


Building A Winning Sales Force
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Author : Andris A. Zoltners
language : en
Publisher: Amacom
Release Date : 2009-03-06

Building A Winning Sales Force written by Andris A. Zoltners and has been published by Amacom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-06 with categories.


For current and aspiring sales leaders who want to maximize the effectiveness of their sales force, this innovative guide shows you how to overcome the obstacles that hold other sales organizations back.



What Really Works


What Really Works
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Author : William Joyce
language : en
Publisher: Harper Collins
Release Date : 2011-07-26

What Really Works written by William Joyce and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-26 with Business & Economics categories.


Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 possible secondary) practices that really matter –– the ones that, if followed rigorously, ensure sustained business success. With a new introduction by the authors. With hundreds of well–known management practices and prescriptions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a company? Which do little or nothing? Based on the "Evergreen Project," a massive, 5 year study involving the business school faculties of ten universities, the authors set out to find the management practices that truly promote long–term growth and success. Their findings will revolutionize the art and practice of business management.The book shows that there are essentially six management practices that all successful companies must master simultaneously. They range from focusing on a strategy of growth to maintaining the depth and quality of human talent in the organization.



Trends And Innovations In Marketing Information Systems


Trends And Innovations In Marketing Information Systems
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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21

Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.


Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.



Managers Not Mbas


Managers Not Mbas
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Author : Henry Mintzberg
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2005-06-02

Managers Not Mbas written by Henry Mintzberg and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-02 with Business & Economics categories.


In this sweeping critique of how managers are educated and how, as a consequence, management is practiced, Henry Mintzberg offers thoughtful and controversial ideas for reforming both. “The MBA trains the wrong people in the wrong ways with the wrong consequences,” Mintzberg writes. “Using the classroom to help develop people already practicing management is a fine idea, but pretending to create managers out of people who have never managed is a sham.” Leaders cannot be created in a classroom. They arise in context. But people who already practice management can significantly improve their effectiveness given the opportunity to learn thoughtfully from their own experience. Mintzberg calls for a more engaging approach to managing and a more reflective approach to management education. He also outlines how business schools can become true schools of management.



New Work New Culture


New Work New Culture
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Author : Frithjof Bergmann
language : en
Publisher: John Hunt Publishing
Release Date : 2019-06-28

New Work New Culture written by Frithjof Bergmann and has been published by John Hunt Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-28 with Philosophy categories.


The “job system” for organizing work has only existed for around 200 years - since the industrial revolution. Always problematic, it now approaches collapse, and what follows, either for good or ill, depends on decisions made and executed in current times. Many people are filled with dismay, and turn for succor to political opportunists. Prescient of the looming disaster, Frithjof Bergmann began to devise alternatives to the job system in the 1970s. He started with the fostering of dialogue, about ameliorating the impacts of layoffs in times of recession, among the workforce in the auto industry and community, in Flint, Michigan. What has evolved, over years, is his proposed alternative to the job system. New Work, New Culture recounts the development of his ideas, and describes one course which humanity might follow, that all might live better lives.