Chew With Your Mind Open
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Chew With Your Mind Open
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Author : Cameron Day
language : en
Publisher:
Release Date : 2021-06-30
Chew With Your Mind Open written by Cameron Day and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-30 with categories.
Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.
Too Much And Not The Mood
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Author : Durga Chew-Bose
language : en
Publisher: Macmillan + ORM
Release Date : 2017-04-11
Too Much And Not The Mood written by Durga Chew-Bose and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Literary Collections categories.
One of Vulture's "25 of the Most Exciting Book Releases for 2017" One of Nylon's "50 Books We Can't Wait To Read In 2017" An entirely original portrait of a young writer shutting out the din in order to find her own voice On April 11, 1931, Virginia Woolf ended her entry in A Writer’s Diary with the words “too much and not the mood.” She was describing how tired she was of correcting her own writing, of the “cramming in and the cutting out” to please other readers, wondering if she had anything at all that was truly worth saying. The character of that sentiment, the attitude of it, inspired Durga Chew-Bose to write and collect her own work. The result is a lyrical and piercingly insightful collection of essays and her own brand of essay-meets-prose poetry about identity and culture. Inspired by Maggie Nelson’s Bluets, Lydia Davis’s short prose, and Vivian Gornick’s exploration of interior life, Chew-Bose captures the inner restlessness that keeps her always on the brink of creative expression. Too Much and Not the Mood is a beautiful and surprising exploration of what it means to be a first-generation, creative young woman working today.
Hey Whipple Squeeze This
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Author : Luke Sullivan
language : en
Publisher: John Wiley & Sons
Release Date : 2022-02-17
Hey Whipple Squeeze This written by Luke Sullivan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with Business & Economics categories.
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
Hey Whipple Squeeze This
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Author : Luke Sullivan
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-19
Hey Whipple Squeeze This written by Luke Sullivan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-19 with Business & Economics categories.
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 2007
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Trademarks categories.
Awake Mind Open Heart
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Author : Cynthia Kneen
language : en
Publisher: Hachette UK
Release Date : 2009-06-17
Awake Mind Open Heart written by Cynthia Kneen and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-17 with Religion categories.
Twenty-five years ago renowned Tibetan Buddhist meditation master Chogyam Trungpa Rinpoche introduced teachings of the Shambhala warrior tradition-teachings that show how we could live as enlightened citizens and help create an advanced society based on fearlessness and non-aggression. Now Awake Mind, Open Heart makes these teachings accessible to the widest possible audience. Author Cynthia Kneen, who has conducted Shambhala Training workshops for more than twenty years, shows us how to develop personal power through direct, genuine experience and how to cultivate natural bravery, authenticity, and gentleness. Directed especially to readers new to Shambhala Buddhism, she also teaches how to develop genuine dignity by connecting to the strength and wisdom of the world as it is, and how to transform fear into fearlessness. This is an invaluable introduction to these ancient Tibetan teachings.
The Mystic Cookbook
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Author : Denise Linn
language : en
Publisher: Hay House, Inc
Release Date : 2012-11-26
The Mystic Cookbook written by Denise Linn and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-26 with Cooking categories.
Provocative and insightful, this eclectic, inspiring, and beautiful book will open your eyes to the remarkable link between nourishment and spiritual awakening. Filled with ancient wisdom, practical advice, intriguing personal anecdotes, vibrant ceremonies, and original dishes lavishly illustrated with color photographs, the Mystic Cookbook brings to life a wealth of recipes and a myriad of experiences from places as far-reaching as Mexico, Italy, Vietnam, France, North Africa, and India as well as from mystical, legendary, and mythic realms. In Denise and Meadow Linn’s extraordinary book, learn little-known secrets about the food we eat and how it can mystically transform your life!
Deliver With Delight
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Author : Rakhi Kapoor
language : en
Publisher: Notion Press
Release Date : 2020-03-10
Deliver With Delight written by Rakhi Kapoor and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-10 with Health & Fitness categories.
Today’s fast-paced life with nuclear families has women multitasking and juggling several roles. Pregnancy demands that an expecting woman lead a healthy lifestyle in the best interest of her baby. Handling the normal routine of the day, along with the changes brought about by the pregnancy, can become physically demanding. Fatigue, lack of sleep and anxiety about childbirth can lead to irritability and mood swings. Taking care of a newborn, coupled with other responsibilities, can make a new mom feel exhausted and blue. v Break the barriers of fears and myths about the pregnancy. v Free yourself from the fear of labour pains. v Take care of your mental, emotional and physical wellbeing during the pregnancy. v Make sustainable, practical lifestyle changes for a happy and healthy pregnancy with this simple, practical and personalized book for every expecting woman. The mother takes the seat alongside the creator when she delivers a new life. When the whole world rejoices at the birth of a baby, why should the mother who does all the hard work not be smiling through the whole process? Deliver with delight!
Chew On This
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Author : Eric Schlosser
language : en
Publisher: Penguin UK
Release Date : 2013-09-05
Chew On This written by Eric Schlosser and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Juvenile Nonfiction categories.
Chew On This should be on every teenager's essential reading list. Based on Eric Schlosser's bestselling Fast Food Nation, this is the shocking truth about the fast food industry - how it all began, its success, what fast food actually is, what goes on in the slaughterhouses, meatpacking factories and flavour labs, global advertising, merchandising in UK schools, mass production and the exploitation of young workers in the thousands of fast-food outlets throughout the world. It also takes a look at the effects on the environment and the highly topical issue of obesity. Meticulously researched, lively and informative, with first-hand accounts and quotes from children and young people, Eric Schlosser presents the facts in such a way that allows readers to make up their own minds about the incredible fast food phenomenon. Eric Schlosser is an author and investigative journalist based in New York. His first book, FAST FOOD NATION was a major international bestseller. His work has appeared in 'Atlantic Monthly', 'Rolling Stone' and the Guardian. CHEW ON THIS is his first book for children.
Mama Bear Apologetics
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Author : Hillary Morgan Ferrer
language : en
Publisher: Harvest House Publishers
Release Date : 2019-06-04
Mama Bear Apologetics written by Hillary Morgan Ferrer and has been published by Harvest House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-04 with Religion categories.
*Foreword written by Nancy Pearcey* "Parents are the most important apologists our kids will ever know. Mama Bear Apologetics will help you navigate your kids’ questions and prepare them to become committed Christ followers.” —J. Warner Wallace "If every Christian mom would apply this book in her parenting, it would profoundly transform the next generation." —Natasha Crain #RoarLikeAMother The problem with lies is they don’t often sound like lies. They seem harmless, and even sound right. So what’s a Mama Bear to do when her kids seem to be absorbing the culture’s lies uncritically? Mama Bear Apologetics® is the book you’ve been looking for. This mom-to-mom guide will equip you to teach your kids how to form their own biblical beliefs about what is true and what is false. Through transparent life stories and clear, practical applications—including prayer strategies—this band of Mama Bears offers you tools to train yourself, so you can turn around and train your kids. Are you ready to answer the rallying cry, “Mess with our kids and we will demolish your arguments”? Join the Mama Bears and raise your voice to protect your kids—by teaching them how to think through and address the issues head-on, yet with gentleness and respect.