Chiat Day
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Chiat Day
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Author : Stephen Kessler
language : en
Publisher: Rizzoli International Publications
Release Date : 1990
Chiat Day written by Stephen Kessler and has been published by Rizzoli International Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising agencies categories.
Looks at the triumphs and tribulations of the Chiat/Day advertising agency, and shows a wide variety of the ad campaigns they created for their clients
Inventing Desire
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Author : Karen Stabiner
language : en
Publisher:
Release Date : 1993
Inventing Desire written by Karen Stabiner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
An inside look at the ad industry's reigning hot shop captures the volatile process of ad making, discussing power struggles, brainstorming sessions, the creative process, setbacks, integrity, and success. 60,000 first printing.
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
New York Magazine
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Author :
language : en
Publisher:
Release Date : 1990-10-22
New York Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-10-22 with categories.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Advertising
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Author : Andy Tibbs
language : en
Publisher: Routledge
Release Date : 2009-11-27
Advertising written by Andy Tibbs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-27 with Business & Economics categories.
Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.
Insanely Simple
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Author : Ken Segall
language : en
Publisher: Penguin UK
Release Date : 2012-04-26
Insanely Simple written by Ken Segall and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-26 with Business & Economics categories.
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
Infoworld
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Author :
language : en
Publisher:
Release Date : 1984-03-05
Infoworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-03-05 with categories.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
A Piece Of The Action
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Author : Charles Leadbeater
language : en
Publisher: Demos
Release Date : 1997
A Piece Of The Action written by Charles Leadbeater and has been published by Demos this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Employee ownership categories.
The European Office
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Author : Juriaan van Meel
language : en
Publisher: 010 Publishers
Release Date : 2000
The European Office written by Juriaan van Meel and has been published by 010 Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Architecture categories.
The Social Life Of Information
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Author : John Seely Brown
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-02-21
The Social Life Of Information written by John Seely Brown and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-21 with Business & Economics categories.
Understand the human place in a digital world. “Should be read by anyone interested in understanding the future,” The Times Literary Supplement raved about the original edition of The Social Life of Information. We’re now living in that future, and one of the seminal books of the Internet Age is more relevant than ever. The future was a place where technology was supposed to empower individuals and obliterate social organizations. Pundits predicted that information technology would spell the end of almost everything—from mass media to bureaucracies, universities, politics, and governments. Clearly, we are not living in that future. The Social Life of Information explains why. John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even—perhaps especially—in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals. It shows how a better understanding of the contribution that communities, organizations, and institutions make to learning, working, and innovating can lead to the richest possible use of technology in our work and everyday lives. With a new introduction by David Weinberger and reflections by the authors on developments since the book’s first publication, this new edition is essential reading for anyone seeking to understand the human place in a digital world.