The Advertising Age Encyclopedia Of Advertising
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The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
The Advertising Age
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Author : John McDonough
language : en
Publisher:
Release Date : 2003
The Advertising Age written by John McDonough and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher:
Release Date : 2003
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Concise Encyclopedia Of Advertising
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Author : Robert E Stevens
language : en
Publisher: Routledge
Release Date : 2014-01-02
Concise Encyclopedia Of Advertising written by Robert E Stevens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Encyclopedia Of Advertising
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Author : Irvin Graham
language : en
Publisher:
Release Date : 1969
Encyclopedia Of Advertising written by Irvin Graham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
Advertising Age The Principles Of Advertising And Marketing Communication At Work
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Author : Esther Thorson
language : en
Publisher: Cengage Learning
Release Date : 2011-08-15
Advertising Age The Principles Of Advertising And Marketing Communication At Work written by Esther Thorson and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-15 with Business & Economics categories.
This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the opportunity to engage students theoretically and practically and in a cost-effective way. The emphasis on applying research and theory to practice is shown graphically through literally hundreds of examples and outside references. Students will find the book to be accessible and easy to understand while rigorous in its investigation of communication practices. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Pioneering African American Women In The Advertising Business
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Author : Judy Foster Davis
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Pioneering African American Women In The Advertising Business written by Judy Foster Davis and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
The Sage Encyclopedia Of Economics And Society
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Author : Frederick F. Wherry
language : en
Publisher: SAGE Publications
Release Date : 2015-09-01
The Sage Encyclopedia Of Economics And Society written by Frederick F. Wherry and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with Social Science categories.
Economics is the nexus and engine that runs society, affecting societal well-being, raising standards of living when economies prosper or lowering citizens through class structures when economies perform poorly. Our society only has to witness the booms and busts of the past decade to see how economics profoundly affects the cores of societies around the world. From a household budget to international trade, economics ranges from the micro- to the macro-level. It relates to a breadth of social science disciplines that help describe the content of the proposed encyclopedia, which will explicitly approach economics through varied disciplinary lenses. Although there are encyclopedias of covering economics (especially classic economic theory and history), the SAGE Encyclopedia of Economics and Society emphasizes the contemporary world, contemporary issues, and society. Features: 4 volumes with approximately 800 signed articles ranging from 1,000 to 5,000 words each are presented in a choice of print or electronic editions Organized A-to-Z with a thematic Reader's Guide in the front matter groups related entries Articles conclude with References & Future Readings to guide students to the next step on their research journeys Cross-references between and among articles combine with a thorough Index and the Reader's Guide to enhance search-and-browse in the electronic version Pedagogical elements include a Chronology of Economics and Society, Resource Guide, and Glossary This academic, multi-author reference work will serve as a general, non-technical resource for students and researchers within social science programs who seek to better understand economics through a contemporary lens.
Encyclopedia Of Major Marketing Campaigns
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Author : Thomas Riggs
language : en
Publisher: Gale Cengage
Release Date : 2000
Encyclopedia Of Major Marketing Campaigns written by Thomas Riggs and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising campaigns categories.
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
Advertising Age
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Author :
language : en
Publisher:
Release Date : 1963
Advertising Age written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Advertising categories.
Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.