Chief Culture Officer
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Chief Culture Officer
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Author : Grant McCracken
language : en
Publisher: Hachette UK
Release Date : 2009-11-10
Chief Culture Officer written by Grant McCracken and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-10 with Business & Economics categories.
Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve. Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new -- and lucrative -- market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends-from sneakers to slow food to preppies-while developing a systematic understanding of the deep waves of culture in America and the world. The CCO's professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons-and your business.
Chief Culture Officer
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Author : Grant McCracken
language : en
Publisher:
Release Date : 2011-05-10
Chief Culture Officer written by Grant McCracken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-10 with Business & Economics categories.
The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.
Chief Culture Officer
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Author : Dan Behm
language : en
Publisher:
Release Date : 2018
Chief Culture Officer written by Dan Behm and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Businesspeople categories.
Chief Culture Officer
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Author : Grant McCracken
language : en
Publisher: Hachette UK
Release Date : 2009-11-10
Chief Culture Officer written by Grant McCracken and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-10 with Business & Economics categories.
Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve. Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new -- and lucrative -- market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends-from sneakers to slow food to preppies-while developing a systematic understanding of the deep waves of culture in America and the world. The CCO's professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons-and your business.
Chief Culture Officer
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Author : Grant McCracken
language : en
Publisher: Basic Books
Release Date : 2009-12-01
Chief Culture Officer written by Grant McCracken and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.
Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn’t alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture in America and the world. The CCO’s professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons—and your business.
Chief Cultural Officer
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Author : Roberto Masiero
language : en
Publisher:
Release Date : 2020-06-02
Chief Cultural Officer written by Roberto Masiero and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-02 with categories.
This document argues that institutions can go a step farther and create more value with the Chief Cultural Officer (CCO). In addition to the person-centered sensitivity that values each of the workers at multiple levels, the CCO is tasked and skilled with managing the cultural nuances of the workers inside and outside the corporation. The goal is to create a suitable bridge for the communication of context and value both from the corporation outward and from the host culture inward.
Chief Culture Officer Attract Top Talent Grow Like Crazy And Have An Insane Amount Of Fun Doing It
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Author : Dan Behm
language : en
Publisher: Credo House Publishers
Release Date : 2018-05
Chief Culture Officer Attract Top Talent Grow Like Crazy And Have An Insane Amount Of Fun Doing It written by Dan Behm and has been published by Credo House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05 with Business & Economics categories.
Culture in the corporate setting is often difficult to describe, let alone define or defend. Leaders who puzzle over corporate culture often find it easier to leave it to HR representatives to define, and to middle managers to defend, while they focus on more "important" matters-such as the board, the shareholders, or the bottom line. In Chief Culture Officer, former OST CEO Dan Behm gives readers insights into how he and his team created an explosively satisfying corporate culture-one in which employees found themselves motivated and delighted as their leadership elevated individuals over more traditional corporate concerns. Dan himself took the reigns to lead with proactive humility, open communication, and a relentless pursuit of employee feedback. Dan writes, "It sounds more like a family than a company, and that's no accident." Intentional, transformative corporate culture and community is possible. In Chief Culture Officer, author Dan Behm shows you how to begin.
Hit Refresh
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Author : Satya Nadella
language : id
Publisher: Bentang Pustaka
Release Date : 2018-09-28
Hit Refresh written by Satya Nadella and has been published by Bentang Pustaka this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-28 with Self-Help categories.
Microsoft dikenal sebagai salah satu penyokong besar revolusi digital. Tanpanya, kita semua tak akan menikmati betapa cepat dan nyamannya bekerja menggunakan personal computer. Namun, seiring berjalannya waktu, dunia komputasi mengalami perubahan yang luar biasa cepat. Tanpa inovasi yang benar-benar spektakuler, perusahaan ini diramalkan tak akan mampu mempertahankan popularitasnya. Inovasi tergantikan birokrasi. Kerja tim tergantikan politik internal. Microsoft mulai tertinggal. Hit Refresh berkisah tentang transformasi terbesar yang tengah berlangsung dalam tubuh Microsoft di bawah kepemimpinan Satya Nadella, sang CEO. Selama ini, ketika mendengar kata Microsoft, orang akan langsung mengaitkannya dengan Bill Gates yang cemerlang atau Steve Ballmer yang super energik. Nadella nyaris tak masuk ke radar para selebritas teknologi. Namun dalam tahun-tahun pertamanya memimpin, Nadella melakukan banyak gebrakan baru. Salah satunya adalah menciptakan budaya perusahaan yang menggabungkan antara empati dan teknologi. Dia juga membuat pertaruhan besar dalam beberapa teknologi kunci, seperti artificial intelligence (AI atau kecerdasan buatan) dan cloud computing (komputasi awan), yang membuat Microsoft menjadi unik. Di tangan Nadella, Microsoft mengubah fokusnya dari sekadar perusahaan pencari keuntungan menjadi perusahaan humanis yang berkontribusi bagi masa depan umat manusia. [Mizan, Bentang Pustaka, Pengembangan Diri, Motivasi, Inovasi, Remaja, Dewasa, Indonesia]
Chief Joy Officer
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Author : Richard Sheridan
language : en
Publisher: Penguin
Release Date : 2018-12-04
Chief Joy Officer written by Richard Sheridan and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.
A 2018 Nautilus Book Award Winner for Business and Leadership! The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc offers an inspirational guide to leaders seeking joy in the challenge of leading others. Rich Sheridan's Joy, Inc. told the story of how his tiny software company in Ann Arbor, Michigan achieved success and renown by embracing offbeat culture and human-centered values. In Chief Joy Officer, he turns his attention from culture to leadership, and draws on his experience running Menlo and consulting elsewhere to offer a wise, provocative guide on how anyone can build leadership capacity for joy within their own organization. Chief Joy Officer offers sage, hard-won advice to any manager or leader who yearns to make more of an impact on the lives of others, including: * Self-understanding is the cornerstone for every virtue of leadership: authenticity, trust, humility, and optimism. * Good leaders make more leaders: Learn to judge your performance not on whether people are doing what they're told, but whether they're developing independent leadership capacity. * Influencing up is just as important is influencing down: how to encourage different thinking in those above you in your organizations. Filled with colorful anecdotes from Sheridan's personal journey and wisdom from many leadership mentors, Chief Joy Officer offers an approachable, down-to-earth philosophy and practice that will help even the most disillusioned of middle managers bring a renewed sense of purpose to their work building others.
Win From Within
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Author : James Heskett
language : en
Publisher: Columbia University Press
Release Date : 2022-01-04
Win From Within written by James Heskett and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Business & Economics categories.
There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. They are discouraged by misguided beliefs that an executive’s tenure and an organization’s attention span are too short for meaningful transformation. James Heskett provides a roadmap for achievable and fast-paced culture change. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied. Examining leading companies around the world, Heskett details how organizational culture makes employees more loyal, more productive, and more creative. He discusses how to quantify its effects in order to sell the notion of culture change to the organization and considers how to preserve an organization’s culture in the face of the trend toward remote work hastened by the COVID-19 pandemic. Showing how leadership can bring about significant changes in a surprisingly short time span, Win from Within offers a playbook for developing and deploying culture that enables outsized results. It is a groundbreaking demonstration of organizational culture’s role as a foundation for strategic success—and its measurable impact on the bottom line.