Children S Media Market Place
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Children S Media Market Place
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Author : Carol A. Emmens
language : en
Publisher: New York : Neal-Schuman
Release Date : 1982
Children S Media Market Place written by Carol A. Emmens and has been published by New York : Neal-Schuman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Child development United States Periodicals Directories categories.
Children S Media Market Place
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Author : Dolores Blythe Jones
language : en
Publisher:
Release Date : 1988
Children S Media Market Place written by Dolores Blythe Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Children S Media Market Place
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Author : Barbara Stein
language : en
Publisher: Neal-Schuman Publishers
Release Date : 1995
Children S Media Market Place written by Barbara Stein and has been published by Neal-Schuman Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Children's literature categories.
An access guide to a range of children's media and services designed for children aged from preschool through to grade 12. The text includes details of: publishers; software producers and distributors; audio visual producer and distributors; periodical directories; and museums.
Children S Media Market Place
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Author : Deirdre Boyle
language : en
Publisher: Syracuse, N.Y. : Gaylord Professional Publications
Release Date : 1978-01-01
Children S Media Market Place written by Deirdre Boyle and has been published by Syracuse, N.Y. : Gaylord Professional Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978-01-01 with Child development categories.
The Business Of Children S Entertainment
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Author : Norma Odom Pecora
language : en
Publisher: Guilford Press
Release Date : 2002-03-06
The Business Of Children S Entertainment written by Norma Odom Pecora and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-06 with Language Arts & Disciplines categories.
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.
Kidware
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Author : Ira Mayer
language : en
Publisher:
Release Date : 1988
Kidware written by Ira Mayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Children's literature categories.
Publishing Media Entertainment The Children S Market
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Author : Rector Press, Limited
language : en
Publisher:
Release Date : 1995-05
Publishing Media Entertainment The Children S Market written by Rector Press, Limited and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05 with categories.
From Superman To Social Realism
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Author : Helle Strandgaard Jensen
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2017-03-31
From Superman To Social Realism written by Helle Strandgaard Jensen and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Literary Criticism categories.
Can children’s media be a source of education and empowerment? Or is the commercial media market a threat to their sense of social and democratic values? Such questions about the appropriateness of children’s media consumption have recurred in public debates throughout the twentieth century. From Superman to Social Realism provides an exciting new approach to the study of children’s media and childhood history, drawing on theories of cross-media consumption and transnational history. Based on extensive Scandinavian source material, it explores public debates about children’s media between 1945 and 1985. Readers are taken on a fascinating journey through debates about superheroes in the 1950s, politicization of children’s media in the 1960s, and about television and social realism in the 1980s. Arguments are firmly contextualized in Scandinavian childhood and welfare state history, an approach that demonstrates why professional and political groups have perceived children’s media as the key to the enculturation of future generations.
Through Children S Minds The Marketing And Creation Of Children S Products
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Author : Stanley Goldstein
language : en
Publisher:
Release Date : 2013-09
Through Children S Minds The Marketing And Creation Of Children S Products written by Stanley Goldstein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with Business & Economics categories.
In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime of brand loyalty while a failed product or marketing campaign can cause a lifetime of rejection. Yet some companies, not realizing the unique psychology of children, create products or market them to children based on faulty ideas, later wondering why they were unsuccessful despite great effort and financial investment. The minds of children differ profoundly from those of adults and to successfully market and create children s products requires knowledge of these differences. Though children s behavior can seem quirky and inexplicable, it possesses an inherent logic which can be understood by adults and is described in this book. Through Children s Minds provides sophisticated information about the children s marketplace, marketing and creating children s products, and what children like and dislike in television and other media. Dr. Stanley Goldstein is an author and psychologist who has appeared on national broadcasts including The Larry King Show and CourtTV. Contents: Author s Note 9 Foreword: Who Should Read This Book 11 Introduction: How the Marketing to Children Began 15 Chapter 1: What Children Are Really Like 21 Chapter 2: The Behavior of the Child As Customer 31 Chapter 3: The Psychology of the Child As Customer 35 Chapter 4: Why Children Buy...45 Chapter 5: How Child Customers Differ From Adult Customers 51 Chapter 6: Maturing From Child to Adult Customer 57 Chapter 7: The Child As Influencer of Family Purchases 59 Chapter 8: The Global Children s Market 67 Chapter 9: Developmental Changes in Play 73 Chapter 10: Child Psychology and Children s Products 81 Chapter 11: The Art of Developing Children s Products 89 Chapter 12: The Uniqueness of Marketing to Children 99 Chapter 13: What You Must Know to Create New Marketing Ideas 107 Chapter 14: Marketing to Children Which Will Likely Fail 119 Chapter 15: Advertising to the Youth Market 127 Chapter 16: How Children Relate to Television 137 Chapter 17: What Makes Children s Television Commercials Effective?...157 Chapter 18: Is Television Advertising Still Critical In the Digital Age?...175 Chapter 19: Promotional Activities With Children 181 Chapter 20: Marketing, Children s Orientating, And Conducting Market Research 189 Author s Note: My thought of writing Through Children s Minds originated in workshops on telecommunications and marketing which I prepared under the auspices of Behavioral Information Services. The telecommunications workshop explained eighty percent of the telecommunications section in the Encyclopedia of Engineering in just one day. My goal was comparable for the Children s Marketing Workshop. This book requires no prior knowledge of advertising, marketing, or child psychology. Its only requirement is the willingness to abandon the inaccurate explanations of children s behavior which each person, naturally and intuitively, has created, the naive psychology to which Fritz Heider, a leading figure in the field of social psychology, devoted a lifetime of study. Discarding cherished conclusions is difficult for these are the bedrock of our personality. Yet children easily accomplish this task as they develop. Should less be demanded of adults?
Advertising Marketing
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Author : Clive Gifford
language : en
Publisher: Heinemann-Raintree Library
Release Date : 2006
Advertising Marketing written by Clive Gifford and has been published by Heinemann-Raintree Library this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
By the time you reach eighteen years of age, there is every chance that you will have already watched more than a quarter of a million TV adverts. That is just the start. Researchers estimate that moving around a busy town or city, a person will be bombarded by more than 3,000 different examples of advertising every day.