Chinese Corporate Identity
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Chinese Corporate Identity
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Author : Peter J. Peverelli
language : en
Publisher: Taylor & Francis
Release Date : 2006
Chinese Corporate Identity written by Peter J. Peverelli and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identitywill prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.
Advances In Chinese Brand Management
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Author : John M. T. Balmer
language : en
Publisher: Springer
Release Date : 2016-11-14
Advances In Chinese Brand Management written by John M. T. Balmer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-14 with Business & Economics categories.
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
From Chinese Brand Culture To Global Brands
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Author : W. Zhiyan
language : en
Publisher: Springer
Release Date : 2013-10-08
From Chinese Brand Culture To Global Brands written by W. Zhiyan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Business & Economics categories.
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Brand China In The Media
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Author : Qing Cao
language : en
Publisher: Routledge
Release Date : 2020-06-29
Brand China In The Media written by Qing Cao and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with History categories.
This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.
China Branding
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Author : Martin J. Liu
language : en
Publisher: Springer Nature
Release Date : 2019-09-14
China Branding written by Martin J. Liu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-14 with Business & Economics categories.
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.
Branding Chinese Mega Cities
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Author : Per Olof Berg
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-04-25
Branding Chinese Mega Cities written by Per Olof Berg and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-25 with Business & Economics categories.
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont
Branding In China
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Author : China Knowledge Press Pte Ltd
language : en
Publisher:
Release Date : 2005
Branding In China written by China Knowledge Press Pte Ltd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
Branding in China is thoroughly researched and written for all who are interested in marketing products and services to the world's fastest growing market of 1.3 billion people. This groundbreaking book is a complete guide on developing and managing strategies for increasing brand value in China. It is an indispensable guide for companies looking for market opportunities to boost their annual turnovers to match, and even surpass, those of Fortune 500 companies. China presents an opportunity not to be missed in the 21st century, which as some have asserted, is the 'last goldmine' in this century. Offering readers invaluable guidance, insights and market information, this book is set to become an important reference tool for businessmen, entrepreneurs and executives in the advertising and marketing industries.
Discursive Constructions Of Corporate Identities By Chinese Banks On Sina Weibo
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Author : Wei Feng
language : en
Publisher: Springer
Release Date : 2017-06-09
Discursive Constructions Of Corporate Identities By Chinese Banks On Sina Weibo written by Wei Feng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Language Arts & Disciplines categories.
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Brand New China
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Author : Jing Wang
language : en
Publisher: Harvard University Press
Release Date : 2010-04-10
Brand New China written by Jing Wang and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-10 with Business & Economics categories.
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Branding Design With Chinese Style
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Author : Yumei Zhao
language : en
Publisher:
Release Date : 2020-03-31
Branding Design With Chinese Style written by Yumei Zhao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with categories.
The magnificent traditional Chinese culture is a precious heritage and inexhaustible source of inspiration for the Chinese nation. Combining the time-honoured cultural elements with modern commercial purposes, design projects tend to touch their audience deeper in terms of recognition and trigger dissemination. Extracting the essence of traditional culture and applying it appropriately in brand identity design is the goal that many designers constantly pursue. Comprehensive project analysis is provided in this book with an insight into the intriguing Chinese culture that the designers proudly present.