Chinese Cultural Values And Purchase Behavior Of Technology Products
DOWNLOAD
Download Chinese Cultural Values And Purchase Behavior Of Technology Products PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Chinese Cultural Values And Purchase Behavior Of Technology Products book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Chinese Cultural Values And Purchase Behavior Of Technology Products
DOWNLOAD
Author : Li Gao
language : en
Publisher:
Release Date : 2012
Chinese Cultural Values And Purchase Behavior Of Technology Products written by Li Gao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
To answer the above questions, this research aims to establish a comprehensive model to analyze the effect of Chinese cultural values on consumer technology products purchase through the role of perceived product meaning, internal behavior intention and external facilitating condition. This research addresses the following research questions. What are the fundamental cultural values of Chinese people ? Have the value systems changed across the generations in China ? What are the key factors influencing consumer's purchase of technological products ? And how do cultural values influence consumer's technology purchase behavior ? Totally, 1300 emails are sent in formal quetionnaire survey and 862 questionnaires are collected. Excluding the incomplete and invalid questionnaires (108), 754 effective ones are finally collected.Total response rate is 58 %. Thereinto, 381 responses are from sub-sample of post-80s, and the rest 373 are from pre-80s sub-sample. The model built has been validated through a structural equation modeling process. This research finds that Chinese young generation carries values that are different from their elder generations. Moderation and harmony standard from traditional Chinese cultural require people to be impartial, not to go extremes, and seek most appropriate ways to solve problems by balancing every aspect. Moreover, traditional Chinese culture requires individuals to comply with authority in a structured society. This research provides an in-depth view on Chinese consumers' inner world and the value changes across generations. The results provide practical implications for marketers to apply cultural value concepts in marketing activities in China. Enterprises should ally with consumers in spiritual perspectivs and make concerted efforts to help consumers realize and practice the fundemental values that they endorse.
Consumer Behaviour In China
DOWNLOAD
Author : Oliver H. M. Yau
language : en
Publisher: Taylor & Francis
Release Date : 1994
Consumer Behaviour In China written by Oliver H. M. Yau and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Global Consumer Behavior
DOWNLOAD
Author : Chantal Ammi
language : en
Publisher: Wiley-ISTE
Release Date : 2007-03-19
Global Consumer Behavior written by Chantal Ammi and has been published by Wiley-ISTE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-19 with Business & Economics categories.
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Social Commerce
DOWNLOAD
Author : Rosy Boardman
language : en
Publisher: Springer
Release Date : 2019-02-22
Social Commerce written by Rosy Boardman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-22 with Business & Economics categories.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Global Strategies In Retailing
DOWNLOAD
Author : John Dawson
language : en
Publisher: Routledge
Release Date : 2013-10-08
Global Strategies In Retailing written by John Dawson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Business & Economics categories.
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Chinese Consumers And The Fashion Market
DOWNLOAD
Author : Yingjiao Xu
language : en
Publisher: Springer
Release Date : 2018-03-09
Chinese Consumers And The Fashion Market written by Yingjiao Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-09 with Business & Economics categories.
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior
DOWNLOAD
Author : Ge Xiao
language : en
Publisher:
Release Date : 2005
The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior written by Ge Xiao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumers categories.
Chinese And British Consumer Behavior Differences With Reference To Hofstede S Cultural Dimensions
DOWNLOAD
Author : Silviya Stamenova
language : en
Publisher: GRIN Verlag
Release Date : 2018-05-25
Chinese And British Consumer Behavior Differences With Reference To Hofstede S Cultural Dimensions written by Silviya Stamenova and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-25 with Business & Economics categories.
Academic Paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.50, Anglia Ruskin University, language: English, abstract: Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in a totally opposing way. In fact, the consumer behaviour represents merely that: the way in which different consumers select or reject certain product or service; it also considers their actions in the particular marketplace as well as the motives, standing behind them. In this regards, the Hofstede’s framework of six cultural dimensions gives a profound explanation of the consumer behaviour of people, belonging to non-identical cultures. Within the case of Eden project Qingdao the company managers need to understand and frame marketing mix for the diverse Chinese audience, so as to be able to influence their purchasing behaviour.
Consumer Behavior And Culture
DOWNLOAD
Author : Marieke de Mooij
language : en
Publisher: SAGE
Release Date : 2010-09-29
Consumer Behavior And Culture written by Marieke de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-29 with Business & Economics categories.
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Chinese Consumers
DOWNLOAD
Author : Ashok Sethi
language : en
Publisher: Springer
Release Date : 2018-08-07
Chinese Consumers written by Ashok Sethi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-07 with Business & Economics categories.
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.